A Text-Based Application runs your company very successfully, BUT The OUTPUT looks absolutely DREADFUL and you’d like to use the system to SELL

Provides SALES and MARKETING SOLUTIONS

Advertise on Invoices and Statements … Easy to do … Advertise on Invoices and Statements … … this is from Allegion in Australia and New Zealand

Smart use of FormTrap, simply set up a standard-sized, named “object” which is automatically included into forms. Costs nothing, IT are NOT involved, change as and when MARKETING decide to.

One additional line on the Email tab. Even easier to do … Send a PDF as an additional attachment to your normal Emailed documents (statements, invoices, pre-sales, etc.) One additional line on the Email tab. Marketing replace their Mkt-Promo.pdf document when THEY want to.

You can do all of this to this point with Version 7 forms No cost, Continuous MARKETING with something you’re obliged to send anyway You can do all of this to this point with Version 7 forms

NOW we’re into NEW stuff

HTML Email from Insurance Company of the West Indies

… but wait, there’s more … Titles from the Data Data inserted here These access web site documents and lists for instant self-service The entire Engineering Report block is conditional … but wait, there’s more …

This …

… is the attached PDF … and there’s STILL more …

The entire Medical Report block is conditional This entire block is conditional … and these are MONEY MAKERS. No people or cost for Renew Now … web site selling for Comprehensive Plus

This went into production in 2016 It took FormTrap TWO YEARS to convince ICWI to “bite” and upgrade (they’ve been a FormTrap user for more than a decade) they only did once we showed HTML Emails with variable inserts. It took just three months to be tested and into production in 2016

May 2017 – More than 2.5 m Jamaican dollars … and they’re saving a FORTUNE May 2017 – More than 2.5 m Jamaican dollars in 2016, plus staff

Product Descriptions are your biggest concern .. Back to PDFs Product Descriptions are your biggest concern .. In over 40 years I have yet to see a system that does NOT abbreviate the MEANING and UNDERSTANDING out of product descriptions.

Lookups on four out of seven products Product Lookups No Lookups Lookups on four out of seven products Are you ABLE to QUOTE using your standard system? What is/are NW EPO 1000mg 200s anyway?

Quotes REQUIRE the recipient KNOWS what you are talking about (which is why you quote OFF system)

Your goal should be to quote DIRECTLY from application output, so what your Prospect sees he UNDERSTANDS, inclusive of a Letter, with Product PFD brochures attached, in one Print or Email packet, AUTOMATICALLY

If, as we suspect you simply CANNOT do this now talk to We’ll show you (and IT) how to do this AUTOMATICALLY … but wait, there’s STILL more …

Do your Promos as HTML Emails DIRECTLY from FormTrap Here’s one we prepared earlier …

These are Invoicing descriptions Immediate visibility without having to open ANYTHING … … and these days, how many simply WILL NOT open an attachment … We’re told, every day NOT to do it … This is a SELLING description, TOTALLY different from the Invoicing description

… from this data file

We can still insert data, this is from Our Salesman Bob Paragraphs are looked-up as well, this looked-up from data Last Para Change anytime OUTSIDE of the form We can still insert data, this is from Our Salesman Bob These are all looked-up from From … from this data file

Show this to your Sales and Marketing guys, they’ll LOVE it. Your responsibilities will expand into supporting those people as well as Accounts and Operations. Sales and Marketing is where the fun and changes happen, AND your job becomes even more important …

Reply INDIVIDUALLY to Customers with Email Express … … and look like you CARE This is how NOT to do it …

Email from R&B …

Just this … … and this are original

… and these say nothing concrete and look “canned” … Nothing here addresses the SPECIFICS nor the CAUSE … … and this is UNLIKELY to happen.

FormTrap used to reply … Copy and Paste Email … Key this … Select one … Select one (or write your own) … select one. Repeat until all paragraphs required have been selected, tick this to finish …

Check this and send, this can be saved as the archive copy AUTOMATICALLY … as does this This is a “canned” paragraph … this too, BUT it address the ISSUE This is a Keyed paragraph This is a “canned” paragraph I’m now LIKELY to do this Vindicated, my “bitch” has been addressed, I feel happy …

Put on your Marketing “Hat” and do this … This time we keyed 20 to Gift Voucher … INDIVIDUALLY to Customers … and included data-carrying paragraphs … I’ll be back … … which just about guarantees conversion from an unhappy customer to one who will try us once more.

Use Email Express for repetitive communications on a relatively tight range of subject. We use it for FormTrap and related Software Distribution, covering 20 plus different distributions, each ONE click. Reply here and we’ll show you. Sales@FormTrap.com

Sales@FormTrap.com Support@FormTrap.com +61 2 8303 2400 Call or Email us … Sales@FormTrap.com Support@FormTrap.com +61 2 8303 2400