Bianca Kirkpatrick Kevin Morykwas-Valle Brenda Ruiz Natalie Sereseroz Movida Boutique Bianca Kirkpatrick Kevin Morykwas-Valle Brenda Ruiz Natalie Sereseroz
Background Dallas’ Mockingbird Station, below Angelika Theater Women’s clothing and accessories Everything from dresses, skirts, jewelry to belts Open for 10 years
Movida Boutique Target Market: Fashionable women 20’s-30’s Competitors: Francesca’s, Urban Outfitters, American Apparel, Snider Plaza Pricing:$40-$100 “Owner Gladys Contreras, envisioned not only creating a world-class boutique but a destination location for all Dallas sites seeking a fashion oasis”
Current Marketing Strategies Facebook Website Loyalty Card Limited Groupon use
Current SWOT Analysis Strengths: 10 years of business, customer loyalty, location, unique brand names Weaknesses: Website lacks correct information, only 1 location, needs more social media exposure Opportunities: Expand, (Shops of Legacy, Highland Village), shoes, Living Social, Groupon, Svpply Threats: Francesca’s, Urban Outfitters, American Apparel, Snider Plaza, Northpark
“Holes” in Current Strategy Facebook page is outdated along w/ contact info NO customer interaction with the brand Website is difficult to manage and confusing Website is also very blank and plain Very low participation in Twitter and Tumblr accounts Lacks a strong presence in digital marketing
Proposed SWOT Analysis Strengths: 10 years of business, customer loyalty, location, unique brand names Weaknesses: Opportunities: Threats: