E-Commerce Initiative Robert Roy 12/17/07

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Presentation transcript:

E-Commerce Initiative Robert Roy 12/17/07 ELC 200 E-Commerce Initiative Robert Roy 12/17/07

Overview Groovy Rob’s Music Musicians providing fellow Musicians with quality instruments at affordable prices. Aimed at turning the “air guitar” into the real thing.

Business Planning Musicians = Target Audience Store-Front Model B2C and B2B transactions “Mom and Pop” style (Personal)

Technological Infrastructure Emphasis on Security Tech Employees to Manage and Monitor System Multiple Computers Firewalls Overall goal = securing customer, employee, and financial information

Design Keep it Simple Navigation Buttons Shopping Cart No Intense Colors or Animation Visual Appeal paired with Navigational Ease and Comfortable Atmosphere

Marketing Musicians Know Musicians and What they want Advertising Online as well as on Paper i.e. Guitar World After-the-fact Marketing

Fulfillment Packaged in house Mailed via USPS Standardized Emails 1. On Receiving Orders 2. On Shipment 3. Customer Feedback

Management and Enhancement Good Communication Between Employees Frequent Changes on Website i.e. Sales and Announcements Security Issues Handled Promptly

Conclusion Groovy Rob’s Music Quality Instruments for Musicians from Musicians Major Emphasis on Customer Service. Constant Enhancement.