Be Expertise, Be Doctor, Be Consultant A Guide to Consulting Internship Training Workshop(2) Be Expertise, Be Doctor, Be Consultant A Guide to Consulting By Rosllyn.Ye Nov.3, 2006

Guideline Contents Page A. What is Consulting 4 B. Quick Facts about Consulting Industry 8 C. The Trump of Consulting 11 D. A Career Guide to Consulting 14

Guideline Contents Page A. What is Consulting 4 Definition Mission History B. Quick Facts about Consulting Industry 8 C. The Trump of Consulting 11 D. A Career Guide to Consulting 14

Definition What is Consulting(1/3) Consulting is an advisory service that helps clients identify and analyze their problems or opportunities. Consultants recommend solutions or suggested actions with respect to client issues and help when requested in their implementation. Be Expertise Be Doctor Be Consultant Skills& Talents Be an expert in short time Deep insights in target industry Extensive network Sympathetic for the client Find and analyze “symptoms” “Prescribe Medicine” Provide an objective viewpoint Solve problems Drive change Assist with implementation

Mission What is Consulting(2/3) Client Consulting Reduce the cost through professional division Take advantage of external resources Need help to drive internal changes To be an expertise& doctor for the client Consulting Providing tight structural thinking Provides a wealth of accumulated industry knowledge provide professional solutions and implementations

History What is Consulting(3/3) Stage 5 Stage 4 Stage 3 Stage 2 1990-Present 信息系统咨询 国际化 Stage 1 1980–1990 企业战略，流程重组，精简规模 迈克尔·波特 1960–1980 市场营销，领导与激励，目标管理，质量管理 1973贝恩 一战–1960 组织，人力，运筹 爱德华·德明 1926麦肯锡 1937科尔尼 1946波士顿 1870-第一次世界大战 提高生产率 阿瑟·李特 泰勒

Guideline Contents Page A. What is Consulting 4 B. Quick Facts about Consulting Industry 8 Categories Examples C. The Trump of Consulting 11 D. A Career Guide to Consulting 14

Quick Facts about Consulting Industry(1/2) Categories Consulting Industry Strategy Operations IT E-Business HR Aim to help a client’s senior executives understand and face the strategic challenges of running their company or organization. Examine a client’s internal workings, such as production processes, distribution, order fulfillment, and customer service. Work with corporations and clients to best leverage technology for the organization. Solve problems connected with e-business and e-commerce. Understand, develop and implement the effectiveness of companies’ human resources programs.

Quick Facts about Consulting Industry(2/2) Examples FIRM Strategy Operating IT E-Business HR Mckinsey& Company √ BCG Bain & Company Booz Allen Hamilton Monitor Group Deloitte Consulting Mercer HR Consulting A.T. Kearney IBM BCS Accenture Roland Berger The Gallup Organization Bearing Point 　√ 　 √ Watson Wyatt Worldwide Hay Group Sinomc（新华信） PKUAlliance（北大纵横） H&J Vangard（和君创业） Han Consulting(联想汉普）

Guideline Contents Page A. What is Consulting 4 B. Quick Facts about Consulting Industry 8 C. The Trump of Consulting 11 Project Process The Trumps behind the Magic D. A Career Guide to Consulting 14

The Trump of Consulting(1/2) Project Process Beginning During the Process End What consultants do Listen to the clients demands Negotiation Collect data and information Interview Fast learn the knowledge PPT and proposal Presentations and feedback Final presentation to the clients Follow the implementation What clients do Find problems but don’t know how to solve them Negotiation Provide internal resources Feedback Implement the solutions Feedback Evaluation

The Trump of Consulting(2/2) The Trumps behind The Magic Network： Extensive recourses Alumni Agencies 4 The way of thinking: Logical Strategical Objective Sharp Business Sense 3 Trumps Expertise Knowledge: Skills& Talents Rich project experience 1 Analysis Tools: Environment Analysis PEST（Politics、Economy、Society、Technology） SWOT（Strength、Weakness、Opportunity、Threat） Industry Analysis 5 Forces Company Analysis BCG matrix, Mckinsey 7 Cs 2

Guideline Contents Page A. What is Consulting 4 B. Quick Facts about Consulting Industry 8 C. The Trump of Consulting 11 D. A Career Guide to Consulting 14 Skills & Talents Required Typical Recruitment Process 3 Internship Programs

A Career Guide to Consulting（1/3） Skills & Talents Required Case Study Be an expert in a short time Logical Thinking Fast-Learning Knowledge Structure Communication Presentation Pre-talk Extensive knowledge in varied industries

A Career Guide to Consulting(2/3) Typical Recruitment Process Resume Screening PST Pre-talk Case Interview GPA Internship Overseas Experience Extracurricular activities Problem Solving Test Number- oriented Fast-learning ability Communication Sometimes replaced by telephone interview Face to face Logical thinking Process 1、中国一年隐形眼镜片销量多少？ 2、给你一百万如何进行投资？ 3、如何确定世界上最贵的液体？ 4、如何做一个M&A的deal，需要考虑哪些方面？ 5、预测一下中国的家电连锁销售行业的并购趋势？ Case Examples

A Career Guide to Consulting(3/3) 3 Internship Programs Recruitment Process Characteristics Resume Screening PST Pre-talk+ Case Interview Official training Summer Intern Opportunities Mckinsey Scholar Program Full-time Offer BCG PTA Program Resume Screening Pre-talk+ Case Interview+ Excel+ Mock cold-call Project Assistant Resume Screening Telephone Interview Bain Internship Program Part-time Assistant

Q&A Q & A