SAN DIEGO COMIC-CON 2015

SAN DIEGO COMIC-CON 2015

THE CRAVE PORTFOLIO 44MM 125+ 70MM+ 120+ THE CRAVE PORTFOLIO Man, evolved. And the bold pursuits that inspire him. 125+ Monthly Unique Users Experts ABOUT CRAVEONLINE The millennial man is on a journey to define his identity--and not allow pop culture to shape it for him. CraveOnline propels his boldness, informing his journey with expert voices and premium access to style inspiration, cultural discovery, and life’s more aspirational pursuits. 70MM+ 120+ Videos streamed each month Events ABOUT THE CRAVE This millennial man is not defined by one interest. His passions converge in the Crave Portfolio, inspiring a community of 44M men with authoritative content across: food/mixology, gaming, sports, music, entertainment, and the great outdoors.

Millennial: M18-34 Comp Index THE CRAVE AUDIENCE Millennial: M18-34 Comp Index WE ARE THE MILLENNIAL MAN As the largest gathering of entertainment and pop culture enthusiasts, Comic-Con has evolved into the must-attend event for Millennials. With a dedication to movies, music, gaming and more, Crave is the leading authority on content Millennials are passionate about 175 Are Trendsetters 192 $100k+ HHI 155 First to own the latest movies 200 First to own the latest video games +37.9MM UNIQUE VIEWS 430MM VIEWS 13.7MINS AVG. VISITOR 11VIEWS Source: ComScore Media Metrix Multiplatform, Total Audience/Plan Metrix, Aug 2015 (Q3)

2015 CRAVE EVENT HIGHLIGHTS CELEBRATING FIVE YEARS AT COMIC-CON 2015 CRAVE EVENT HIGHLIGHTS JULY 10TH , 2015 The Only Party on an Aircraft, Carrier, the USS Midway Hosted by TARYN MANNING, star of Orange Is the New Black 2,500+ TOTAL ATTENDEES TOP INDIE ROCK BANDS Exclusive Sponsor 21.6 M+ Media Impressions 11.9 M+ Social Impressions

FIVE YEARS OF EXCLUSIVE COMIC-CON COVERAGE THE CRAVE PORTFOLIO AT SDCC 2016 FIVE YEARS OF EXCLUSIVE COMIC-CON COVERAGE Video Interviews ORIGINAL CONTENT, BREAKING EXCLUSIVES AT THE EVENT Previews Reviews Interviews Opinions Much more

2016 CRAVE & SDCC 2016 SPONSORSHIP OPPORTUNITY

THE CRAVE PORTFOLIO AT SDCC 2016 Reaching 38MM Millennials FIRST LOOK: THE ONLY PARTY THAT FEEDS THE MIND AND BODY JULY 21 – JULY 24 Reaching 38MM Millennials Breaking Exclusives With Live Interviews, Video Diaries, Reviews, and More! The Portfolio Comes to Life With Entertainment, Music, and Gaming Sneak Peeks Best in Class Sponsor Activations Customized for Your Brand Access to Insider Talent and Content

THE CRAVE PORTFOLIO AT SDCC 2016 VIP LIVE EVENT AMAZING VENUE The Crave party is the ultimate insider event, giving party goers a chance to rub elbows with celebs & introduce the newest in music, games & movies. With access to insiders and exclusive content, we’re the only party that feeds your body and your mind. VIP LIVE EVENT AMAZING VENUE ACCESS TO INSIDERS EXPERIENTIAL VIP event, complete with celebrity meet & greet, aboard the USS Midway will provide the backdrop to one of the most memorable and talked about events at Comic-Con Bringing our franchises to life: Most Craved Live A panel hosted by Crave featuring big names from across movies, TV, Music, Sports and Gaming offering exclusive insights and content Live music and an exclusive gaming lounge featuring the most anticipated games of the year. Event photo booths and custom hashtags designed to socially extend reach of the event

THE CRAVE PORTFOLIO AT SDCC 2016 EXTENSIVE EDITORIAL EXPERT COVERAGE Crave’s editorial coverage will enable diehards to get news and updates right from the source. We don’t aggregate the news. We break the news. EXTENSIVE EDITORIAL EXPERT COVERAGE CELEBRITY VOICES DEDICATED CRAVE HUB “Most Craved”: a video roundtable discussion, bringing the expertise of Crave’s trusted editors, industry insiders and enthusiasts together to provide their opinions and commentary on the latest in movies, television and gaming. •A full court press from our portfolio. •Previews, reviews, interviews & more. •Hundreds of articles, including lead-up coverage (listings of panels, exhibitors, things to do), news, hands-on previews, and more! •Social Promotion to keep readers up to date in real time •A full court press from our portfolio. •Previews, reviews, interviews & more. •Hundreds of articles, including lead-up coverage (listings of panels, exhibitors, things to do), news, hands-on previews, and more! •Social Promotion to keep readers up to date in real time

SPONSORSHIP OPPORTUNITY DIGITAL INTEGRATION: Sponsor badging on CraveOnline Comic-Con hub page. Roadblocks, skins, ads on every page of our COMIC-CON COVERAGE Interactive Content Slider ad unit to aggregate & scale content across Crave Sponsorship of an Editorial Franchise, customized for Comic-Con, including MOST CRAVED, NOSH PIT, etc EVENT INTEGRATION: Signage and TBD brand activations aboard THE USS MIDWAY and surrounding areas, (including the parking lot) Partner Integration Starts at 300k

CATEGORY THOUGHT STARTERS EXCLUSIVE SPONSOR ACTIVATIONS CATEGORY THOUGHT STARTERS

PRESENTING SPONSOR Original Content Providers SAMPLE ACTIVATION FIRST-LOOK CONTENT: Premier the first 5 minutes of original programming aboard the ship. Stars of the shows can introduce the content and act as an MC of the event. BRINGING THE BRAND TO LIFE: Party activations can be inspired by the shows being premiered or represented by the company Signage ownership of stage Music, drinks and décor inspired by show EVENT EXTENSIONS Video diaries of the event from the stars of the show can live on CraveOnline SDCC hub Event Press Release will include sponsor call out SAMPLE ACTIVATION

THOUGHT STARTERS LIQUOR / SPIRITS TECHNOLOGY Your brand will receive exclusive pouring rights at the event, with specialty cocktails debuted that evening, created by your best mixologists. Since the Crave event is all about giving people a taste of what will be pop-ular in the coming months, the specialty cocktail can feature innovative ingredients or glassware designed to inspire guests. TECHNOLOGY Phone Crave will secure a celebrity to document their unique Comic-Con experience with your brand’s phone posting pictures, videos & more from the event. AUTO As guests wait to board the USS Midway, they serve as a premium captive audience for auto sponsors. Display a car, provide representatives to give demos of new innov- ative features, or create promotions, games or sweepstakes to keep guests engaged with your brand. Packaged Goods Your brand can provide the snacks to help fuel partygoers, whether it be in the gaming lounge, as they screen the exclusive content being played throughout the night, or while they wait on line to board the ship. Full-size packaging and sampling can be accommodated. TV A gaming lounge aboard the ship will feature your brand’s flat screen TV, showcasing its latest technology & unique features, demonstrating how the right TV makes all the different when it comes to gaming.

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