Results: Major Findings Journalism Graduate Skills for the Professional Workplace: Expectations from Journalism Professionals and Educators Bernard R. McCoy College of Journalism and Mass Communications at the University of Nebraska-Lincoln Abstract Survey Methods Conclusions Accuracy, ethical principles, good news judgment were identified as top skills college journalism graduates need possess for the professional workplace in a poll of journalism educators and professionals. Sharp differences exist among respondent groups over the job college programs do preparing graduates for journalism careers. Featured a nationally representative sample of 665 journalism educators, news managers, and non-management news professionals. Respondents ranked skills/experiences journalism grads need for the professional workplace. Most survey questions asked respondents to rank/explain skills college journalism graduates should have to enter the professional workplace. Quantitative/qualitative data analysis. Cross-tabs on respondents’ gender, job titles and work experience . Broad respondent agreement over journalism basics like “accuracy” and “ethics” skills for journalism graduates entering the workplace. Digital, mobile, social media reporting skills a now a regular expectation of journalism graduates. Significantly different views among journalism educators and professionals over the job college journalism programs do preparing their graduates for the profession.   Objectives Results: Major Findings To examine how journalism professionals and educators rank skills college graduates need for the professional workplace. How helpful was it for prospective newsroom employees to have a journalism degree? 40.18% chose “Very helpful,” 41.24% chose “Helpful,” 17.52% picked “Somewhat helpful,” and 1.06% chose “Not helpful.” Respondents’ top five “Very important” skills for journalism graduates: “Accuracy” (96.83%), “Ethical principles” (86.84%), “Good news judgment” (80.18%), “Accountable” (76.83%), and “Good writing/good storytelling” (73.64%). 94.66% of journalism educators choose “strongly agree” or “agree” on the importance of journalism graduates having “digital reporting skills.” By contrast, 79.43% of professional news managers and 89.32% of non-management news professionals had the same response. Are college journalism programs doing a good job preparing journalism graduates to for the professional workplace? 63.55% of journalism educators, choose “strongly agree” or “agree.” 30.33% of professional news managers and 44.66% of non-management news professionals had the same responses. Are college journalism programs doing a better job preparing journalism graduates for the professional workplace than 10 years ago? 45.81% of journalism educators, choose “strongly agree” or “agree. ” 21.07% of professional news managers and 30.10% of non-management news professionals had similar responses. Contact Information: Bernard R. McCoy Associate Professor College of Journalism and Mass Communications University of Nebraska-Lincoln bmccoy2@unl.edu 402.472.3047