Promoting Your National College Fair to Exhibitors and Attendees Candace Powell Kinard Chairperson, Philadelphia National College Fair Richard C. Stackpole, Chairperson Cincinnati National College Fair Anika Millhouse, Event Manager National College Fairs, Special Programs and Services Anika will monitor time and change slides, etc.

Pre-Game Show!!   Pre-Game (Icebreaker) – use volunteers from the participants Candace 5 min.

Understanding Who You Are as a Chairperson Leader Representative of: NACAC / State & Regional/ Affiliates Your institution/ Organization Yourself professionally – employers, community, etc. Potential Mentor to other/younger professionals Educator impacting a community of people and their families (many young people)   Understanding Who You Are as a Chairperson Candace 10 min.

Who You Are as a Chairperson Consider thinking about the fair as your business or organization. Entrepreneurial Spirit! Who is on your team? (aka: influencers or sales people) What is gained or earned? Have a vision/ mission/ impact statement Philadelphia's Fair Mission: To host the best event possible by serving the institutions and attendees to encourage both to return to Philadelphia in the future.  Understanding Who You Are as a Chairperson Candace  Who Do You Serve? 10 min.  

Who Do You Serve? Understanding Who You Are as a Chairperson Candace Exhibitors Students/ Families Volunteers/ Committee Affiliates/State & Regional NACAC  Understanding Who You Are as a Chairperson Candace  Who Do You Serve? 10 min.

Promoting Promoting Ric 5 min. Why do we market? We market these fairs to provide an opportunity for students to learn about post-graduate options. We service the community in hopes of bringing as many attendees/exhibitors as possible. Who do we promote to? Attendees- Parents, Students, Counselors and Non-traditional Exhibitors- College Representatives

The roles and responsibilities are shared among NACAC and the Local Arrangement Committee NACAC- introduces the fair and provide a general overview of the fair LAC- follow-up with the introduction and adds a personal approach

Promoting to Attendees NACAC: Emails, save the dates, printed mailings, NACAC and facility website, CVBs, list-servs, phone marketing, onsite locator, and on-site newspaper LAC: Reach out to city government to have a “Go to College Week.” Revise the counselors list and send mass emails. Use local affiliate’s resources. Mass emailing to all K-12 members of the affiliate to promote the event. Using college/high school marketing teams Effective use of press releases and social media resources 10 min. Roles & Responsibilities Promoting to Attendees Promoting to Exhibitors (College Representatives) Anika, Ric In-house: We (NACAC) send emails about the fair, save the dates, add to the facility and NACAC’s website, notify our convention visitor bureaus, send notice through our list servs, TRC handles our phone marketing, and we provide either a locator onsite or some sites have newspapers As a LAC, we go further and reach to the city government to promote the fair. We encourage them to create a “Go to College Week. Offer to revise the counselor list and send mass emails. Lastly, use your local affiliate resources.

Promoting to Exhibitors (College Representatives) NACAC: Advertise on NACAC’s website Send promotional materials to all members Email last year’s exhibitors Social Media outlets NCF fee waiver program Promote to State/Regional Affiliates LAC: Personal emails Reminders Affiliate e-mails College resources/networks

One Step Further Billboards Newspaper Ads Walk of Education (Be a Leader Foundation) Radio Spots Local News interviews Social Media   One Step Further Key Points to Remember Ric 10 min. Outside of what NACAC does, many committees are taking it one step further. Committees are becoming creative and using their resources.

Key Points to Remember Make it personal Be detailed Use resources from NACAC, affiliate, your network and media Plan ahead Ask for help One Step Further Key Points to Remember Ric 10 min. Key points 1. Make it personal- Talk to the exhibitors (make a connection) 2. Be detailed (Details of the area (surrounding fairs, restaurants, parking) 3. Use resources from NACAC, affiliate, your network and media 4. Plan ahead 5. Ask for help (inside the committee or NACAC event manager)

Questions & Answers   Q & A (encourage others to assist) Ric 10 min.

Game Time!!!!!!!!  Game Candace 10 min. Break the group into teams