Importance of Sports and Entertainment Marketing

Slides:



Advertisements
Similar presentations
SPORT MANAGEMENT A Growing Industry Dr. Greg Combs Director, Sport Management Concentration Reeves School of Business Methodist University Fayetteville,
Advertisements

Importance of Sports and Entertainment Marketing
TASKS SPRING, 2011 The Wide Wide World of Sports.
Standard One Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports Sports Marketing Discover the World of Sports Marketing.
What is Marketing?.
Lesson 5.1 – What is the Marketing Plan?. The Marketing Plan What is a marketing plan and why are they important to sports and/or entertainment organizations?
What Is Sports and Entertainment Marketing?
SPORTS AND ENTERTAINMENT MARKETING
Copyright © 2014 by Sports Career Consulting, LLC Lesson 5.1 – What is the Marketing Plan?
Sports and Entertainment Marketing © Thomson/South-Western ChapterChapter What Is Sports and Entertainment Marketing? 1.1 Marketing Basics 1.2 Sports Marketing.
Product Development Sports and Entertainment Marketing.
Sports & Entertainment Marketing
Jeopardy It starts with “P” Name that Function Bulls Eye Economic Impact Trivia Q $100 Q $200 Q $300 Q $400 Q $500 Q $100 Q $200 Q $300 Q $400 Q $500.
SEM A - Marketing PE - Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. PI - Explain.
Sports Marketing: A Strategic Perspective Third Edition Matthew D. Shank CHAPTER 1 EMERGENCE OF SPORTS MARKETING.
Objectives Explain how sports and entertainment marketers use tools to sell their products. Explain risks and risk management of sports and entertainment.
Unit 1. Goals  Define sports marketing.  Explain the value of sports marketing to the economy. Chapter 1 Slide 2.
A Strategic Perspective on Sports Marketing. Objectives  Define Sports Marketing  Examine Growth  Types of Sports Consumers  Types of Sports Products.
Sports Marketing: A Strategic Perspective
Sports & Entertainment Marketing What is Entertainment? Entertainment: Whatever people are willing to spend their money and spare time viewing, rather.
History of Sports and Entertainment Marketing Similarities in Marketing 2 Differences in Marketing.
Bell Ringer What are the two main forms of distribution for Sports and Entertainment?
Standard 1.1 Discover the World of Sports Marketing
1.02 Discuss the impact of sports and entertainment marketing on the economy.
What Is Marketing? Economics of Marketing 2 Win the heart, and the mind will follow!
Sports and Entertainment Marketing © Thomson/South-Western ChapterChapter Bell Work Please write down your favorite team/show/form of entertainment. List.
Product Life Cycle Sports and Entertainment Marketing.
Importance of Sports and Entertainment Marketing.
Importance of Sports and Entertainment Marketing.
History of Sports and Entertainment Marketing Similarities in Marketing 2 Differences in Marketing.
SPORTS MARKETING.
1.01Intro. to Sports and Entertainment Marketing.
Competition.
1.01 Acquire information about the sport/event industry to aid in making career choices.
SEM PE - Acquire information about the sport/event industry to aid in making career choices PI - Discuss the nature of the sports/event industries.
SEM A - Marketing PE - Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. PI - Explain.
CHAPTER 7. SPORTS AND RECREATION People have enjoyed sports and recreational activities for their leisure time. The industry has grown in the past years.
1.02 Discuss the impact of sports and entertainment marketing on the economy.
What Is Sports and Entertainment Marketing?
SEM A - Marketing Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. Explain the nature.
SPORTS and ENTERTAINMENT MARKETING 1 Today’s Objectives 34 – Explain the importance & impact of SER industries. 36 – Explain hospitality as it relates.
1 Sports and Entertainment Marketing Today’s Objectives 35 – Describe the evolution of the SER industries. 37 – Analyze trends in SER. Next Class  Unit.
Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.
Written by Stacey Orr 2010 Georgia CTAE Resource Network.
SPORTS AND ENTERTAINMENT MANAGEMENT © SOUTH-WESTERN/THOMSON CHAPTER 1SLIDE 1 CHAPTER 1 CHAPTER 1 What is Sports and Entertainment Management? Management.
C H A P T E R 10 Economics of Leisure Brent Beggs Chapter 10.
Economics of Marketing
Smashing Blockbuster Status Through the Concept of Synergy
Sports & Entertainment Marketing
1.01 Acquire information about the sport/event industry to aid in making career choices.
Competition.
Objective 1.02 Essential Question: How does sport/event marketing’s role and function in business to facilitate economic exchanges with customers?
Sports & Entertainment Marketing
Sports Marketing Why Sports Marketing.
Importance of Sports and Entertainment Marketing
Differences in Marketing
Slow Growth, But Still Headed Toward the Finish Line
History of Sports and Entertainment Marketing
Sports Marketing Lesson Plan Day 12
SEM A - Marketing PE - Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. PI - Explain.
SEM A - Marketing Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. Explain the nature.
The Value of Sports and Entertainment
The Value of Sports and Entertainment
The Importance of Sports and Entertainment Marketing
Economics of Marketing
Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.
BASIC MARKETING “I can identify and understand the basic concepts and the core standards of marketing”
The Product Life Cycle SERM #51.
Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.
Unit 1 – Strategies Used in the Sports and Entertainment Industry
Presentation transcript:

Importance of Sports and Entertainment Marketing

Do Now How do you think sport differs from entertainment?

The Sports Industry Sport: source of diversion or physical activity engaged in for pleasure

The Entertainment Industry Entertainment: any activity which provides a diversion or permits people to amuse themselves in their leisure time Examples: Television Live Shows Movies Music Books Magazines

How Are They Different? Sports Entertainment Usually planned with a script or program Consumers are not motivated by brand or team Consumers do not remain loyal to a brand Spontaneous/not planned Unpredictable outcome Involves competition Fans support one team

The Sports and Entertainment Industries Today these industries are two of the most profitable in the US Fans spend BILLIONS on recreation and related products every year

What is Sports Marketing? Applying marketing principles and processes to promote sports products Sports equipment, sports apparel, sports drinks David Beckham/ ADIDAS "Fate"

What is Sports Marketing? Papa John's and the NFL The marketing of non- sports products through association with sports or sports figures Hanes - Sports and Entertainment Head and Shoulders

What is Entertainment Marketing? BK AD Marketing of entertainment products or using entertainment to attract customers

Dr. Pepper/ Iron Man

Growth of the Sports Industry The sports industry generates about $200 billion a year Growth is measured in….. 1. Event Attendance Figures 2. Media Coverage (ESPN, Golf Channel, NFL Network) 3. Employment Figures (4.5 million jobs and growing) 4. Global Market Expansion

Growth of the Entertainment Industry In 2009 the film industry grossed $10.6 BILLION The largest grossing movies were "Transformers: Revenge of the Fallen" ($402 million) "Avatar" ($352 million) "Harry Potter and the Half-Blood Prince" ($302 million) This was a record year of revenue for the movie industry, up from $9.9 billion in 2008

Trends in Sports and Entertainment 3D movies (Piranha 3D, Toy Story 3, Avatar) Midnight releases (Twilight Saga) The use of social networks (Twitter, Facebook)

Economic Concepts and Their Impact on the Industry

Competition The struggle among companies for scarce customer dollars Based on the theory that only the strong will survive Those organizations with the best products at the best price will stay in business

Types of Competition Price Competition: when a business uses the price of their product to compete in the marketplace Non-Price Competition: when a business uses other product features (such as quality, image or service) to compete in the marketplace

Economic Resources All of the things used in the production of a good or service Land – anything from the earth or sea Labor – the people who work to produce the good or service Capitol – the money, buildings, hardware, tools, etc. used in production

Factors that influence demand for a Sports or Entertainment event Price of the tickets How often the event takes place How much promotion is used People involved in event (key players or performers)

Assignment Situation: You are to assume the role of director for an amateur tennis tournament. Because of the tournament’s size, two different tennis clubs and several hotels within your town must be used. The town mayor is unsure about presenting this project to the town council Activity: Convince the town mayor to support hosting your event Evaluation: You will be graded on how effectively you cover the following topics: Explain the economic impact of sports and entertainment events on a community/area Describe factors that influence the demand for services Explain the concept of competition Explain the concept of economic resources Describe trends in sports and entertainment marketing