Information Management NDA Customer Customer Present- ation Paper Copy PDF Copy PPT Copy Present- ation Paper Copy PDF Copy PPT Copy Without Any Marking YES YES YES NO YES YES YES NO Confidential YES NO NO NO YES NO NO NO MEI Confidential - Under NDA - YES YES YES NO NO NO NO NO Confidential Internal Use Only NO NO NO NO NO NO NO NO

Tentative Product Information Rev . 0.92 Apr. 2010 Confidential Tentative HD Integrated Camera AW-HE50S/H Remote Camera Controller AW-RP50 Product Information Rev . 0.92 Apr. 2010 Panasonic System Networks Company Broadcast and Multimedia Business Unit

Affordable HD + IP Year 2010 New Products Grow and get No1 share in B&I Market with Affordable HD + IP Compact HD Integrated Camera AW-HE50S/H Affordable HD + IP In 2010, we will promote HD and IP package with new models, All-in-one PTZ Camera AW-HE50 , controller AW-RP50 and Compact switcher AW-HS50, to low-end market. Half price , Half size of AW-HE100. We will produce First of all, let me explain our strategy of new products. This is current market situation. We analysis that in every category, Switchers, Remote Cameras and Broadcast Cameras, middle and low range will expanded. And we aim to expand our business in these ranges by new models. This is our product strategy. In 2010, we will promote HD and IP package with new models, All-in-one PTZ Camera AW-HE50, controller AW-RP50 and Compact switcher AW-HS50, to Potential low-end market. New Compact Camera Controller AW-RP50 New Compact Live Switcher AW-HS50

Market Trend of Integrated Cameras # 1 Competitive price range is $3K-$5K (HD) Contents Products $10K Over $5K price range Market volume worldwide in 2010 5,500sets ＨＤ Shift low price model Panasonic AW-HE100 For Government ＨＤ $5K Sony BRC-Z700 $3K-$5K price range Market volume worldwide in2010 30Ksets Events/Auditorium 　 5B Yen Church 3.4B Yen ＨＤ ＨＤ Sony BRC-Z330 Sony EVI-HD1 $3K ブロードキャストのローエンドと TV会議のハイエンド向けのカメラです。 ＳＤ Shift HD/High Quality Competitive Price Range Sony EVI-D70 $1K Video Transmission Presentation

Market Trend of Integrated Cameras # 2 Competitive price range is $3K-$5K (HD) Contents Products AW-HE５０S $10K Over $5K price range Market volume worldwide in 2010 5,500sets Target : BRC series V Output : SDI Gen Lock : necessary ＨＤ Shift low price model Panasonic AW-HE100 For Government ＨＤ AW-HE５０H $5K Sony BRC-Z700 $3K-$5K price range Market volume worldwide in2010 30Ksets Events/Auditorium 　 5B Yen Church 3.4B Yen ＨＤ Target : EVI series V Output : HDMI Gen Lock : Unnecessary ＨＤ Sony BRC-Z330 Sony EVI-HD1 $3K ブロードキャストのローエンド向けのカメラの特徴　 TV会議のハイエンド向けのカメラの特徴　 ＳＤ Shift HD/High Quality Sony EVI-D70 Competitive Price Range $1K Video Transmission Presentation

All-in-one PTZ Camera in Compact Body AW-HE50 Key Feature # 1 Confidential All-in-one PTZ Camera in Compact Body 18x HD Zoom Lens + 10x Digital Zoom Professional Picture Quality 1/3” Full-HD MOS (1080 x 1920 pixels) Horizontal resolution : 850 TV Line S/N ratio : 54dB (tentative) Minimum illumination : 3 lx Flexible Video formats & Control Interfaces HD/SD-SDI, HDMI selectable 1080/59.94i, 720/59.94p, NTSC (59.94Hz-model), 1080/50i, 720/50p, PAL (50Hz-model) IP, RS422 and VISCA protocol supported High performance Pan-tilt head

Compact & Smart Body Seamless & Smart HE50 SONY BRC-Z330 160x178x166(mm) SONY BRC-Z330 160.8x186x193.4(mm) Seamless & Smart

SONY’s camera (15 screws) AW-HE50 Key Feature # 2 Confidential Easy Installation AW-HE50’s light body and turn-lock mechanism reduces installation cost compared to conventional cameras. AW-HE50 (5 screws) SONY’s camera (15 screws) Built-in Safety Chain The construction requires: 6 minutes, 2 people / 1 camera The construction requires: 2.5 minutes, 1 person / 1 camera

New Remote Camera Controller AW-HE50 Key Feature # 3 Confidential Ultimate System Expandability over IP connection AW-HE50 can be controlled not only by RS422 and VISCA protocol but also by Internet Protocol. This feature realizes ultimate system expandability. UP to 100 cameras which is located even in distant places can be controlled from a new remote camera controller AW-RP50. Site C Site B IP Network Site A Note : AW-HE50 doesn’t support IP video streaming New Remote Camera Controller AW-RP50 PC

Easy Access to System Design AW-HE50 Key Feature # 4 Confidential Easy Access to System Design Not only Panasonic AW-RP50, but also other manufacturer’s controllers can work with AW-HE50. AMX and CRESTRON supports Panasonic AW protocol and IP protocol, which allows more flexible integration. AMX / Crestron Control System

HD/SD-Component Output HD/SD-Component Output AW-HE50 Key Feature # 5 Confidential Flexible and Selectable Video Outputs AW-HE50 offers choice of output connector from HD/SD-SDI BNC or HDMI. Both model support multi-format HD/SD, VBS and analogue component SDI Model HDMI Model HD/SD-SDI Output Interface Option AW-XXXX HDMI Output Interface Option AW-XXXX *TBD *TBD Reference BB Input VBS Output VBS Output HD/SD-Component Output HD/SD-Component Output *Multi Cable or Box

DRS : Dynamic Range Stretch AW-HE50 Key Feature # 6 Confidential DRS : Dynamic Range Stretch AW-HE50 enables processing over a wide dynamic range, minimizing saturation in highlights and blocking in dark areas for more detailed imaging by real time Gamma and Knee correction function. AW-HE50 Conventional Camera

Without Noise Reduction AW-HE50 Key Feature # 7 Confidential 3D & 2D Hybrid Noise Reduction AW-HE50’s Hybrid Noise Reduction function reduces noise without image lag or degrade of resolution by combination of 3D & 2D noise reduction algorithm. Without Noise Reduction With 3D Noise Reduction AW-HE50

Fresh Tone Mode AW-HE50 Key Feature # 8 AW-HE50 Confidential Fresh Tone Mode AW-HE50’s Fresh Tone function improves facial tones effectively. AW-HE50 Conventional Camera

Specifications & Comparisons Confidential Internal Use Only Specifications & Comparisons

Appearance Front View Rear View SDI Rear Panel HDMI Rear Panel Confidential Front View Rear View 18X Zoom Lens Pan/Tilt Unit Rear Panel Infrared Receiver SDI Rear Panel HDMI Rear Panel HDMI Output HD/SD-SDI Output Infrared ID Setting (Set 1 to 4) External Reference Input DC 12V Input LAN Interface Multi-Interface (VBS, HD/SD-Component, RS422, VISCA)

Specifications Confidential Item Description Image elements 1/3 inch Full-HD MOS ( Effective pixels : 1080 x 1920 ) Video output Composite (Multi I/F) x 1 HD/SD analog component: (Multi I/F) x 1 HD/SD-SDI (BNC) x 1 (SDI model) HDMI x 1 (HDMI model) Lens F1.6-2.8 18X zoom(f4.7~84.6mm) Controller connection IPv4:TCP/IP、UDP/IP、HTTP (RJ45) x 1 RS422 (Multi I/F) x 1, VISCA (Multi I/F) x 1 Video format 1080/59.94ｉ、720/59.94p、NTSC (59.94Hz-model) 1080/50ｉ、720/50p、PAL (50Hz-model) Pan-tilt speed Max.120 degrees/sec Focus Auto / OnePush / Manual switchable Pan-tilt range Pan : -175 to +175 degrees Tilt : -30 to +90 degrees Gain switch Auto/ Manual (0,3,6,9,12,15,18dB、frameMix0,6,12,18dB） Noise level NC35(at normal speed), NC50(at the maximum speed motion) Electronic shutter Step <59.94Hz-model> 1/100,1/250,1/500,1/1000,1/2000,1/4000 Step <50Hz-model> 1/120,1/250,1/500,1/1000,1/2000,1/4000 Synchro <59.94Hz-model> 60.24Hz to 646.21Hz (1 to 255step) Synchro <50Hz-model> 50.20Hz to 538.51Hz (1 to 255step) Power consumption Approx.20W (SDI model), Approx.18W (HDMI model) Gamma correction Off/Normal (Low,Mid,High) / Cinema Operating temperature 32~104 degrees Fahrenheit White balance ATW/AWB-A/AWB-B Storage temperature -36~+122 degrees Fahrenheit Chrominance adj. 7 steps variable Wireless remote ctrl 4 cameras control (Option) Color bar <59.94Hz-model>: Full-Bar, <50Hz-model>: SMPTE (Full-Bar) Dimensions 160mm x 178mm x 166mm [ W x H x D] Synchronization system <SDI model>Internal/Eternal BB <HDMI model> Internal Weight Approx. 1.4kg

Comparison # 1 General Confidential Panasonic SONY AW-HE50 AW-HE100 BRC-Z330 EVI-HD1 EVI-HD3V/7V Street Price $3,500 (HDMI) $4,500 (SDI) $8,300 (SDI board $1,950) $4,200 (SDI board $1,250) $3,200 $2,950 (HD3V) $4,000 (HD7V) Power consumption 20W (SDI model) 18W (HDMI model) 40W (w/o option board) 18W 30W 26.4W Weight Approx. 1.4kg 7.5kg 1.9kg 2.0kg 1.5kg Dimensions (W x H x D [mm]) 160 x 178 x 166 216 x 338 x 257 160.8 x 193.4 x 186 259 x 150 x 169 250 x 152 x 135 Present memory 100 16 6 Wireless remote controller Max. 4 cameras control Max. 3 cameras control Wired remote controller AW-RP50/ RP555/ RP655 AW-RP50/ RP555/ RP655/ RP400+IF400+CB400 RM-BR300 BRS-200 ??? Max. number of cameras / controller 5 7 Control Protocol IP, RS422, VISCA RS422 VISCA Option Wireless remote controller, Interface box HD-SDI output board SDI output board

Comparison # 2 System Confidential Panasonic SONY AW-HE50 AW-HE100 BRC-Z330 EVI-HD1 EVI-HD3V/7V Video formats Menu select Switch select 1080p (HD7V) 1080i (option) 720p NTSC/PAL Frame rate Unchangeable 59.94 50 Video interface HD/SD-SDI (SDI model) HDMI (HDMI model) DVI-I Component Y/Pb/Pr Y/C VBS External Sync

Comparison # 3 Camera Confidential Panasonic SONY AW-HE50 AW-HE100 BRC-Z330 EVI-HD1 EVI-HD3V/7V Pickup device 1/3 inch 1-MOS 1/3 inch IT 3-CCD 1/3 inch 1CMOS Picture elements 1080(V) x 1920(H) 2.16Mpixels 2Mpixles Minimum illumination 3 lx 6 lx 15 lx S/N 54dB (tentative) 50dB Horizontal resolution 850TV lines 800 TV lines Electronic shutter 1/100 to 1/4,000 1/100 to 1/2,000 1/50 to 1/10,000 1/2 to 1/10,000 Synchroscan Cinema Gamma Auto Tracking White Frame mix DNR Hybrid DNR Fresh Tone Full Auto Mode

Comparison # 4 Pan/Tilt Lens, Optics Confidential Panasonic SONY AW-HE50 AW-HE100 BRC-Z330 EVI-HD1 EVI-HD3V/7V Lens Optical zoom ratio x 18 x 13 x 10 Focal length 4.7 to 84.6mm 4.2 to 55mm 4.6 to 82.8mm 3.4 to 33.9mm Maximum aperture F1.6 to 2.8 F1.6 to 2.2 F1.6 to 2.1 Digital zoom x 4 Pan/Tilt Panasonic SONY AW-HE50 AW-HE100 BRC-Z330 EVI-HD1 EVI-HD3V/7V Pan/tile motor type DC Servo motor Direct drive Pan range +/-175degrees +/- 175 degrees +/- 100 degrees Tilt range -30 to +90degrees -40~+210degrees -30 to +90 degrees +/- 25 degrees Max. Pan speed 120 degrees/sec 60 degrees/sec 300 degrees/sec Max. Tilt speed 125 degrees/sec Preset speed 300/400 degrees/sec 42 degrees/sec ??? Noise level (at normal speed) NC35 NC30 (at max. speed) NC50

Confidential Internal Use Only Peripherals

Accessories & Options Confidential Main Product Optional Peripherals HD Integrated Camera AW-HE50S/H Interface Box AW-**** HD/SD Component x 1 and VBS x 1 outputs RS422 and VISCA(RS422) interfaces New New Remote camera controller AW-RP50 Capable to control 100 AW-HE50S/H Capable to control 5 AW-HE100 and convertible cameras IPv4 and RS400 protocol supported AC adapter and power cables are included New Wireless remote controller AW-***** Infrared wireless Capable to control AW-HE50S/50H/100 Two batteries are required. Batteries are not included. New Compact Live Switcher AW-HS50 Multi-format (1080/59.94i,50i,720/59.94p,50p,NTSC,PAL) 4 x HD/SD-SDI inputs, 1 x DVI-D input 2 x HD/SD-SDI outputs, 1 x DVI-D output AC adapter and power cable are included New AW-HE50S : SDI output model AW-HE50H : HDMI output model Multi-hybrid control panel AW-RP555 Compact size control panel Camera control via the camera menu Desktop mount or rack mount AC adapter AW-PS510A/505A is required. Standard Accessories AC adapter Power cable Mounting Bracket Safety wire Cable cover Mounting screws Multi-function controller AW-RP655 Multi-function control panel Camera control via the menu on LCD panel Ergonomically designed joystick controller AC adapter AW-PS510A/505A is required. Power supply AW-PS510A/505A Cables for peripherals are included. AW-PS510A : 100 – 120 VAC, 1.4A AW-PS505A : 230 VAC, .073A 23

AW-RP50 Tentative AW-RP50 Features 2010/07 $2,180- Confidential IP model of AW-RP555 Supports IP Control 　Improvement of connectivity with HE50, integrated cameras and the way to install by IP connection Link with New Switcher (AW-HS50) 　Information of camera selection, connection status between HS50 and RP50 can be linked. Possible to switch monitor picture or focus adjust mode by the operation of camera selection on HS50 100 Cameras, 100 Presets Capable to control up to 100 cameras over IP interface, and to store and recall 100 preset data of each camera. Reliable Operation by Simple Layout 　Follow existing AW controller layout 　 Essential features for live-operation (PTZ control, preset, selection and so on) are equipped Compact Size 　Half rack size, 3U depth Can be installed either as rack-mount or on the table. Parallel placement and combination with HS50 Key Features Tentative Remote Camera Controller AW-RP50 Availability 2010/07 Target List Price　(US model) $2,180- 24

AW-RP50 Front and Rear View Confidential Menu LCD / Menu Control knobx Menu Control Activate Menu Control Mode Camera On-Screen-Display Preset Memory / Menu Recall Preset-data Select Menu Page Preset Control Select Preset Page Store, Delete Preset-data Assignable User Switch Lens Control Iris, Zoom, Focus Control Camera Status / Camera Select Switch Pan/Tilt Control Activate Pan/Tilt Control Joystick RS422 RS422 Control signal, up to 5 cameras LAN IP Control signal, up to 100 cameras

Function-rich Camera Alignment LCD Menu AW-RP50 Key Feature # 1 Confidential Function-rich Camera Alignment LCD Menu LCD menu gives easy-to-use camera alignment functionality for AW-RP50, without displaying menu character on the video signals. Camera Alignment Menu MASTER PEDESTAL R/B PEDESTAL MASTER GAIN R/B GAIN ABB (Auto Black Balance) AWB (Auto White Balance) WHITE BALANCE button (A, B, ATW) SHUTTER DETAIL SCENE FILE MODE (CAM / BAR)

AW-RP50 Key Feature # 2 Matrix Control System Confidential Matrix Control System The matrix control system based on IP technology allows flexible combination action of cameras & controllers. This system also allows multiple controllers to control specific camera simultaneously. One-by-One Mode1 One-by-One Mode2 Camera select Simultaneous Mode Camera select Camera select Max. 5 AW-RP50 can control AW-HE50 simultaneously.

Compatibility with Current Camera System AW-RP50 Key Feature # 3 Confidential Compatibility with Current Camera System 5ch RS422 interface gives capability to adapt to a variety of configurations with AW-HE100 and AW/AK box cameras. AK-HC1500/1800 + AW-PH405 AW-HE100 AW-HE50 x 95 AW-HE870 + AW-PH360/400/405 HUB AW-RP50 LAN RS422

Linkage operation with switcher over IP AW-RP50 Key Feature # 4 Confidential Linkage operation with switcher over IP Linkage feature with AW-HS50 offers helpful and effective shooting operation. Linkage Over IP AW-RP50 AW-HS50 Camera Status (IRIS, Gain etc.) Display on AUX and Multi-View Tally Indicate Tally Information Camera Select Bus Switch (AUX,PVW,PinP,KEY-F) Focus Assist Mode AUX Switch ( M/V to Camera source) Pan-tilt Joystick Parameter setting (PinP position etc.)

Automatic IP address assignment AW-RP50 Key Feature # 5 Confidential Automatic IP address assignment AW-RP50 can assign IP address for each AW-HE50 & AW-HS50 connected network in the same sub-net automatically. Automatic Assignment Manual Assignment 192.168.0.10 -> 192.168.0.22 192.168.0.22 -> 192.168.0.21 192.168.0.10 -> 192.168.0.21 CAM #2 192.168.0.21 -> 192.168.0.22 CAM #1 CAM #1 AW-HE50 CAM #2 AW-HE50 IP Network IP Network 192.168.0.10 -> 192.168.0.23 192.168.0.23 CAM #3 CAM #3 AW-RP50 AW-HS50 AW-RP50 AW-HS50 192.168.0.20 192.168.0.30 -> 192.168.0.24 192.168.0.20 192.168.0.24

Control Interfaces Confidential LAN LAN RS422 RS422 VISCA RS422 Max.100m (CAT5, Cross) LAN LAN Max.100m (CAT5, Straight) Max.100m (CAT6, Straight) HUB RS422 Max.1,000m (CAT5, Straight) AW-IF50 RS422 AW-RP50 Max.1,000m (CAT5, Straight) AW-IF50 Max.1,000m (CAT5, Straight) AW-IF50 AW-HE50 VISCA Max.1,000m (CAT5, Straight) AW-IF50 RS422 AW-RP555 Infrared AW-RP655 Max.10m (Wireless) Infrared Max.10m (Wireless) IR Wireless RS422 Max.1,000m (CAT5, Straight) Max.1,000m (CAT5, Straight) RS422 Max.1,000m (CAT5, Straight) AMX Crestron Max.1,000m (CAT5, Straight) RS422/232C Converter Max.15m VISCA AW-HE100 Infrared (RS422) (RS232C) Max. 500m (CAT5, Straight) MKY40 LAN Infrared AW-IF400 RS422 MKY40 AW-RP400 VISCA

Control Functions # 1 Confidential LCD display On-Screen-Display AW-RP50 AW-RP555 AW-RP655 IR Wireless MASTER PEDESTAL R/B PEDESTAL MASTER GAIN R/B GAIN ABB (Auto Black Balance) AWB (Auto White Balance) WHITE BALANCE button (A, B, ATW) SHUTTER DETAIL SCENE FILE MODE (CAM / BAR) CAMERA MENU OPERATION Operable Camera 100 5 4 LCD MENU OSD MENU LCD MENU OSD MENU LCD MENU OSD MENU LCD MENU OSD MENU LCD MENU LCD MENU OSD MENU LCD MENU OSD MENU LCD MENU LCD MENU LCD MENU OSD MENU LCD MENU OSD MENU LCD MENU OSD MENU LCD MENU OSD MENU LCD MENU LCD MENU OSD MENU LCD MENU LCD MENU OSD MENU LCD display On-Screen-Display Push Button Knob

Control Functions # 2 Confidential On-Screen-Display Push Button Knob AW-RP50 AW-RP555 AW-RP655 IR Wireless PAN/TILT OPERATION PAN/TILT LOCK AUTO IRIS ON/OFF MANUAL IRIS AUTO FOCUS ON/OFF MANUAL FOCUS ZOOM Operable Preset Data 100 10 50 12 Tracing Memory Control Protocol IP, RS422 RS422 Infrared Simultaneous Control (5 controllers) OSD MENU OSD MENU OSD MENU On-Screen-Display Push Button Knob Joystick Seesaw

Confidential Internal Use Only Thank You