Sport Fan expectations are changing Is Your Stadium ready? Luis Gamez Sales Manager, APAC +61 405 404 666 luis.gamez@tellabs.com

A business case applicable to all hospitality venues.

FAN expectations are changing Back then, fans used to: Buy tickets at ticket booth Show up for the game Buy a program Buy some food Watch the game The stadiums were relatively non-tech environments Paper tickets Media connectivity & video systems Digital scoreboards/replay screens Television was better than nothing, but not better than being there

Stadiums facing huge challenges The digital revolution is making the fan experience better at home than at the stadium HDTV and Mobile streaming No parking hassles Comfortable environment  Couch! Summary: If I can get a better experience at home, why buy Season Tickets to go to the stadium?

Stadiums are responding In response to this issue, stadiums are working hard to improve the fan experience: In-stadium perks for Season Ticket holders In-seat ordering of concessions and team store items WiFi and Cellular coverage for constant connectivity Notifications about items/amenities near the fan Fan apps for player access & instant replays Dynamic stadium advertising Location-based coupons The modern sports stadium is a high-tech environment, requiring a network that can support these and future services.

The changing stadium environment Electronic tickets Crowd management Security & Crowd Safety Media facilities Advertising Player Metrics Parking Gambling PoS Systems In-seat concessions ordering Personalized replays Location-based incentives Electronic tickets

The fan experience today Season Ticket holders have access to a Special Fan App: Directed to open parking as they get close to the stadium Knowing where the least-congested gates are Get coupons for the closest team store When seating, they get a special greeting on their phone During the match: they get statistics about key players, Different camera angles and, custom replays from any of the stadium cameras They order food to be delivered at halftime Reminder about where they parked, and best way home (GPS-based) This technology exists, and is being deployed in stadiums today!

Passive Optical LANs in Stadiums Distance is not an issue 30km reach Bandwidth is allocated and guaranteed High-bandwidth devices such as WAPs and TVs have plenty of bandwidth Low-bandwidth devices are allocated only the bandwidth they need Security is built-in Native encryption and fiber-based infrastructure ensures network security Centralized management ensures no remote tampering Built for expandability Fiber-based infrastructure allows for future upgrades without cabling infrastructure replacement Density Multiple WAPs & DAS systems to cover Wi-Fi and 4G

Architecture Evolution Legacy copper-based LAN Data Center / MDF Campus / Building / IDF Closet / IDF / Zone Access Wireless Voice, Video Data Aggregation Distribution Local Provisioning and Management Distance Limited MMF 550m /Copper 100m Distance Limited MMF 550m /Copper 100m Optical LAN Data Center / MDF Campus / Building / IDF Closet / IDF / Zone Access Building Automation OLT Voice, Video Data Single Mode Fibre Passive Optical Splitter Security Surveillance Centralized Provisioning and Management Passive Network Up to 30km/18mi Distance 300x Greater Reach Wireless © 2015 Tellabs Inc. All rights reserved. Tellabs Internal and Confidential.

Geographically dispersed OLTs Redundancy Options Type-B PON redundancy options A 2:x PON splitter provides both protection, redundancy and splitting functions Supported across different PON cards in same OLT or between different OLTs in geographically dispersed locations A means to provide fiber route diversity between OLT and 2:x ODN splitters Supported for 2:4, 2:8, 2:16 or 2:32 Passive splitters High availability with 6-9s 99.9999% LAN uptime possible (i.e. 30 sec annual LAN down time) Type-B PON redundancy 2:x ODN Splitter Fiber Route Diversity OLT X Geographically dispersed OLTs Fiber Route Diversity 2:x ODN Splitter OLT OLT X © 2015 Tellabs Inc. All rights reserved. Tellabs Internal and Confidential.

48Vdc over one copper pair Powering Options Local Powering 120/240VAC, 12Vdc and 48Vdc powering between different ONTs Remote Powering 48Vdc powered ONTs Re-use existing Ethernet cabling or use hybrid SMF Battery Back-up A consideration for highly secure, highly reliable and lifeline voice end-points Often building back-up power generation plant is sufficient Data Center / MDF Closet / IDF / Zone Access 48Vdc over one copper pair from CATx or hybrid SMF 120/240VAC x32 OLT GPON ODH553 or ODH503 GPON over single mode fiber © 2015 Tellabs Inc. All rights reserved. Tellabs Internal and Confidential.

Central Intelligence Installing your LAN Managing your LAN User Manager Create and Edit users Set hierarchy of roles and privileges Commissioning Wizard ONT initiation and “plug and play” installation and automation Unified control of subtended powered devices (PD) initiation and automation Services and applications initiation and automation And then, add OLT Wizard Installing your LAN Managing your LAN Moves, Adds & Changes (MACs) = profiles Managing services and applications Proactive performance monitoring Events, alarms & troubleshooting tools Web based, iPad and tablet management interfaces Automating your LAN Reports and Backups All can be Scheduled Higher Network Management, such as TL1 and SNMP Centrally managed LAN model Intelligences focused centrally (e.g. EMS & OLT) and flows to end-points Speed moves, adds and changes while reducing human error More machine-to-machine and less human touch Large businesses lose ~3.6% annual revenue due to network downtime. Human factor is the biggest contributor responsible for 50% to 80% outages (2) Deployed in Client/Server configuration Central control and management of adds, moves and changes Available for Solaris or Windows OS environment Up to 100 concurrent EMS client sessions with the EMS server Manages up to 450 Optical Line Terminal © 2015 Tellabs Inc. All rights reserved. Tellabs Internal and Confidential.

Texas A&M University, USA 104,758 attendance capacity Supported by Tellabs Optical LAN providing Aruba 802.11ac Wi-Fi and a common fibre and power infrastructure to support DAS Tellabs OLAN provides 215 concurrent IPTV streams, hundreds of VoIP handsets, PoE-fed WAPs, and over 250 PoS PCI compliant stations Provides CCTV from PoE-fed security cameras throughout stadium Ticketing system scans ~105,000 tickets Office Staff networks converged with OLAN Challenges: 100,000 fans using Wi-Fi & DAS (4 carriers) simultaneously for Video/Photos and Social Media Ensure Revenue Generation opportunities exists for all carriers involved. Scalable Infrastructure & Best Fan (User) Experience = Guaranteed Bandwidth Connectivity to ticketing, POS and IP TV, command centre and office operations = 6,000+ active devices Meet University budget targets Solution Benefits: Support for pervasive Wireless solutions Includes DAS (corning) and PoE-fed Wi-Fi (Aruba) Drive IP based digital signage & media distribution on the same network Yinzcam Multimedia = 115 menu boards 215 x IPTV streams (30Mbps) to Suites & common areas Passive Optical LAN Simple Architecture 5 x OLTs plus 479 x ONTs and 4,000 fibre runs Ticketing, 250+ POS & Command centre local law enforcement, security, EMS, Fire Safety Cisco IP Phones, Juniper Routers and IBM systems all fully Integrated  Office Staff networks converged with OLAN "This will be the number one sports venue in the United States, it will be the best looking and the best" -Texas A&M System Chancellor John Sharp. © 2015 Tellabs Inc. All rights reserved. Tellabs Internal and Confidential.

Key takeaways With Passive Optical LAN, you can: Eliminate complexity in the middle of the network Have complete visibility into the network with Centralize management of the LAN Future-proof your network with a modern optical infrastructure designed for upgradeability with native encryption, Secure PON and no EMI, Improve you security Manage unique bandwidth requirements that each device on the network requires Stop having to throw bandwidth at problems Core Switch (3) http://www.f5.com/pdf/white-papers/bandwidth-myth-wp.pdf (4) http://www1.eere.energy.gov/manufacturing/datacenters/pdfs/vision_and_roadmap.pdf (5) http://www.salesforce.com/uk/socialsuccess/cloud-computing/why-move-to-cloud-10-benefits-cloud-computing.jsp Flexibility Disaster Recovery Automatic s/w updates Saves money (minimal day-1 capital expenses costs and predictable lower “pay as you grow” operating expenses) Increased Collaboration Work from anywhere Document control Security Competitiveness Environmentally friendly (this includes space and energy savings) GPON OLT Core Switch © 2015 Tellabs Inc. All rights reserved. Tellabs Internal and Confidential.