TV Viewing Trends Edmonton EM - Diary Updated Spring 2014.

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Presentation transcript:

TV Viewing Trends Edmonton EM - Diary Updated Spring 2014

Market Info Maps & Demographics

Edmonton EM Where is it? BC AB SK MB ON QC NL NB NS PE YT NT NU

EM Map

Edmonton EM Demographics Population Estimates (000) Source: BBM Canada Geographical Reference Guide 2011-2012

Reach, Time Spent, Average Quarter Hour Audience People Aged 2+ Reach, Time Spent, Average Quarter Hour Audience

People 2+ - Weekly Reach % Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

People 2+ - Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

People 2+ - AQH Audience (000) Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

People 2+ - Weekly Reach % Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

People 2+ - Weekly Time Spent - Hours Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

People 2+ - AQH Audience (000) Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

Reach, Time Spent, Average Quarter Hour Audience Children Aged 2-11 Reach, Time Spent, Average Quarter Hour Audience

People 2-11 - Weekly Reach % Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

People 2-11 - Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

People 2-11 - AQH Audience (000) Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

People 2-11 - Weekly Reach % Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

People 2-11 - Weekly Time Spent - Hours Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

People 2-11 - AQH Audience (000) Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

Reach, Time Spent, Average Quarter Hour Audience Teens Aged 12-17 Reach, Time Spent, Average Quarter Hour Audience

People 12-17 - Weekly Reach % Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

People 12-17 - Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

People 12-17 - AQH Audience (000) Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

People 12-17 - Weekly Reach % Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

People 12-17 - Weekly Time Spent - Hours Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

People 12-17 - AQH Audience (000) Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

Reach, Time Spent, Average Quarter Hour Audience Adults 18+ Reach, Time Spent, Average Quarter Hour Audience

Adults 18+ - Weekly Reach % Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

Adults 18+ - Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

Adults 18+ - AQH Audience (000) Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

Adults 18+ - Weekly Reach % Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

Adults 18+ - Weekly Time Spent - Hours Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

Adults 18+ - AQH Audience (000) Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

Reach, Time Spent, Average Quarter Hour Audience Adults 18-34 Reach, Time Spent, Average Quarter Hour Audience

Adults 18-34 - Weekly Reach % Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

Adults 18-34 - Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

Adults 18-34 - AQH Audience (000) Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

Adults 18-34 - Weekly Reach % Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

Adults 18-34 - Weekly Time Spent - Hours Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

Adults 18-34 - AQH Audience (000) Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

Reach, Time Spent, Average Quarter Hour Audience Adults 18-49 Reach, Time Spent, Average Quarter Hour Audience

Adults 18-49 - Weekly Reach % Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

Adults 18-49 - Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

Adults 18-49 - AQH Audience (000) Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

Adults 18-49 - Weekly Reach % Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

Adults 18-49 - Weekly Time Spent - Hours Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

Adults 18-49 - AQH Audience (000) Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

Reach, Time Spent, Average Quarter Hour Audience Adults 25-54 Reach, Time Spent, Average Quarter Hour Audience

Adults 25-54 - Weekly Reach % Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

Adults 25-54 - Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

Adults 25-54 - AQH Audience (000) Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

Adults 25-54 - Weekly Reach % Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

Adults 25-54 - Weekly Time Spent - Hours Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

Adults 25-54 - AQH Audience (000) Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

Reach, Time Spent, Average Quarter Hour Audience Adults 35-54 Reach, Time Spent, Average Quarter Hour Audience

Adults 35-54 - Weekly Reach % Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

Adults 35-54 - Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

Adults 35-54 - AQH Audience (000) Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

Adults 35-54 - Weekly Reach % Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

Adults 35-54 - Weekly Time Spent - Hours Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

Adults 35-54 - AQH Audience (000) Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

Reach, Time Spent, Average Quarter Hour Audience Adults 55+ Reach, Time Spent, Average Quarter Hour Audience

Adults 55+ - Weekly Reach % Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

Adults 55+ - Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

Adults 55+ - AQH Audience (000) Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

Adults 55+ - Weekly Reach % Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV

Adults 55+ - Weekly Time Spent - Hours Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; Per Capita Hours based on BBM population estimates

Adults 55+ - AQH Audience (000) Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Edmonton EM; Total TV; AQH = Average Quarter Hour Audience

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