Camp Cards Increase your NET

Sacramento Net Product Sales Sacramento Net Product Sales Revenue $223,000 Popcorn $208,000 Camp Card $15,000 2015 $281,000 Popcorn $220,000 Camp Card $61,000 $345,000 Popcorn $225,000 Camp Card $121,000 2017 $374,000 Popcorn $235,000 Camp Card $140,000

Small Council Net Product Sales Griffin Net Product Sales Revenue 2006 $103,000 2007 $94,000 2008 $101,000 2009 $130,800 (popcorn alone) $198,000 (with camp card) $221,000 $228,000 $231,000

Council Success Stories Miami Lakes, Florida- 12,720 Traditional Youth… in four years has grown from $129,045 to $979,300. (658% increase) Orlando, Florida- 26,577 Traditional Youth… sold $490,000 in the first year and in four years has grown to $1,100,000. (124% increase) Griffin, Georgia- 7,098 Traditional Youth… in two years has grown from $0 to $179,000 to $280,000

Council Success Stories Continued Louisville, Kentucky- 16,161 Traditional youth….in three years has grown from $120,000 to $450,000. Dallas, Texas- 28,554 Traditional Youth… in first year sold $621,000 Jacksonville, Florida- 17,444 Traditional Youth….sold $550,000 in its first year Tallahassee, Florida- 2994 Traditional Youth….sold $67,135 in its first year.

What is the difference? MARGINAL SUCCESS - staff leadership & leader’s guide - blind ordering, lack luster promotion - bad card - would you buy it? - no district executive buy in - no sizzle or excitement CRAZY SUCCESS - executive incentives, leader’s guide, sales kit, ordering by # or active Scouts, ipad and camp prizes

Securing Discounts Secured large discounts before committing Field Staff secured most discounts in a blitz day in late December Used a simple template, however, it was required to be completely filled out before and signed before we would accept it. Important: BSA name at risk if stores do not honor the coupon.

Marketing to Units Before the sale Teasers explaining the sale through e-mail with more details on the website to leaders and parents Mail out of Leader’s Guide to all Top Leaders (CM SM and CC) Roundtable: Posters, exciting kick-off, sample cards list of discounts secured, sample revenue. After Distribution Weekly camp scholarship drawing, e-mailed to everyone on the day of the drawing. Report on successful units!

Discuss Card Options Large Markets: One card for the Council Smaller Markets: One per district Card Type: plastic Pricing: $5.00 vs $10.00 CARD MUST BE USEFUL (a value) CANT BE AN ONLINE DIRECTION MUST BE $5

Best Practice Staff Incentives Use staff incentives to secure discounts and secure unit commitments Staff buy-in and excitement will translate to unit leader and excitement Cash is KING!

Best Practice Youth Sales Kit Units order a kit per active Scout The order is based off realistic per Scout goals Better ensure equal card distribution Helps staff manage inventory Brings opportunities to parents Sets the bar – EVERY scout deserves camp

Best Practice Leader’s Guide Places camp card sale on par with popcorn Professional looking Includes a detailed plan for unit success Focuses volunteer on getting kids to camp NOT just product sales

Best Practice Price $5.00 price is a MUST

Questions?