HOW TO CREATE AWESOME GOOGLE ANALYTICS DASHBOARDS & REPORTS Presented by: Jenny Halasz JLH Marketing

Jenny Halasz In SEO since 2000 – 16 years! Speaker at Pubcon, SMX, SES, StateofSearch, InternetSummit, Conversion Conference… Writer for Search Engine Land & Search Engine Journal Contributing Author “SEO Now” and “SEO Like I’m 5”

-William Bruce Cameron

TODAY’S MOST USEFUL LINK bit.ly/ga-dashboard-JLH To use: Login to GA Paste in the browser Select the account to apply it to

Applicable to any GA Segment PROS OF GA DASHBOARDS Customizable Applicable to any GA Segment Set up auto-email Printable reports Impress your boss You only set it up once FREE

CONS OF GA DASHBOARDS … but it’s free, so what do you expect? Not user friendly Relies on you to know what you need Requires you to set up segments Only holds 12 widgets per dashboard Can’t filter by Metric values … but it’s free, so what do you expect?

WHERE TO START? How Did People Get to Your Site? What Did They Do While They Were There? How and Why Did They Leave?

How Did People Get Here?

What Did They Do?

Why Did They Leave?

Edit the Title, instead of “Pages/Session” Choose a Layout Add Filters Even Customize Your URL!

CHANGING DISPLAY OPTIONS Choose different Dimensions or Metrics Change row display

USING FILTERS - SIMPLE “Only show” or “Don’t show” Selection criteria

USING FILTERS - REGEX Use | to separate items – creates “OR” Selection criteria Use | to separate items – creates “OR” Use .* as a wildcard .*/category means match anything before /category category/.* means match anything that comes after category Test your expressions on the actual report http://bit.ly/regex-for-marketers

CUSTOM REPORTS

CUSTOM REPORTS Metrics: Things you want to measure Dimensions: Containers you want to use Filters: Things to include or not include

CUSTOM REPORTS Filters: Things to include or not include Dimensions: Containers you want to use Metrics: Things you want to measure

Segments – Mobile/Desktop

THINGS DATA CAN DO Solidify/Contradict a hypothesis Predict a problem Ensure mistakes are caught Open a new horizon Maintain status quo Teach us about behavior

Analysis leads to insight. REMEMBER: Data is just data. Analysis leads to insight. That useful link again: bit.ly/ga-dashboard-JLH

Jenny Halasz @jennyhalasz jlh-marketing.com Thank You! Jenny Halasz @jennyhalasz jlh-marketing.com