Review of Global Hotel Conditions Rreview of Global Hotel Conditions 24.10.2013
Content Key Indicators Drivers Current Condition Future Development Conclusion Rreview of Global Hotel Conditions 24.10.2013
Key Indicators ADR = Average Daily Roomrate Occupancy Rate RevPAR = Revenue Per Available Room Rreview of Global Hotel Conditions 24.10.2013
Drivers Definition: “Anything that could materially affect either a company's earnings or the price of its stock.” Every company will have its own unique drivers. Rreview of Global Hotel Conditions 24.10.2013
Drivers Room cleanliness Speed and efficiency of check in Staff related attributes Breakfast – Food quality and service Guestroom maintenance and hardware conditions Accuracy and promptness in fulfilling guests’ requests Problems Attractiveness of guest rooms In-room working space and environment Rreview of Global Hotel Conditions 24.10.2013
Current Condition Global tourist arrivals +4% Rreview of Global Hotel Conditions 24.10.2013
Current Condition Region Occupancy rate Average daily Revenue per available room Middle East / Africa +5.9% +4% +10.1% Lebanon -10% -21% -7.5% Europe +2% -0.8% +1.2% Rreview of Global Hotel Conditions 24.10.2013
Current Condition Global tourist arrivals +4% Strong CHF Price competition Rreview of Global Hotel Conditions 24.10.2013
Current Condition Rreview of Global Hotel Conditions 24.10.2013
Future Development 4 Predictable changes: Social media Guest reviews Service standards New concepts How can we know or predict that? Observing current ongoing changes Rreview of Global Hotel Conditions 24.10.2013
Future Development Key innovations: Focus on customer’s needs and wants Linkage is better than leakage Build solid customer relationship More is not better – Better is better! Rreview of Global Hotel Conditions 24.10.2013
Conclusion Current condition = good, getting better For continued positive development: Think ahead Anticipate customer’s needs Innovation Sustainability Rreview of Global Hotel Conditions 24.10.2013
Sources http://arcres.com/arcrates/users2/news08/Amadeus_hotelindustry_future.pdf http://www.huffingtonpost.com/2012/10/19/hotel-industry-predictions_n_1982122.html Investopedia.com http://m.friendfeed-media.com/8d13191877c7b7471d4fb149c80bf3fbbe1a0fa8 http://www.tourismlink.eu/2013/09/european-hotel-industry-reports-success/ http://www.standr.co.uk/Otus%20Hotel%20Analyst%20Size%20and%20Structure%201.pdf www.gbm.scotiabank.com/English/bns_econ/IT_hotel.pdf Rreview of Global Hotel Conditions 24.10.2013
Questions? Rreview of Global Hotel Conditions 24.10.2013