Figure 1. Effect of Ambiguity, Magnitude, and Reward Distance on Loyalty: Study 1 From: Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances,

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Figure 1. Effect of Ambiguity, Magnitude, and Reward Distance on Loyalty: Study 1 From: Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity J Consum Res. 2010;37(5):888-901. doi:10.1086/656392 J Consum Res | © 2010 by JOURNAL OF CONSUMER RESEARCH, Inc.

Figure 3. Effect of Ambiguity, Magnitude, and Reward Distance on Time Required: Study 1 From: Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity J Consum Res. 2010;37(5):888-901. doi:10.1086/656392 J Consum Res | © 2010 by JOURNAL OF CONSUMER RESEARCH, Inc.

Figure 2. Effect of Ambiguity, Magnitude, and Reward Distance on Recommendation Likelihood: Study 1 From: Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity J Consum Res. 2010;37(5):888-901. doi:10.1086/656392 J Consum Res | © 2010 by JOURNAL OF CONSUMER RESEARCH, Inc.

Figure 5. Effect of Ambiguity, Magnitude, and Reward Distance on Progress per Dollar: Study 2 From: Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity J Consum Res. 2010;37(5):888-901. doi:10.1086/656392 J Consum Res | © 2010 by JOURNAL OF CONSUMER RESEARCH, Inc.

Figure 4. Effect of Ambiguity, Magnitude, and Reward Distance on Recommendation Likelihood: Study 2 From: Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity J Consum Res. 2010;37(5):888-901. doi:10.1086/656392 J Consum Res | © 2010 by JOURNAL OF CONSUMER RESEARCH, Inc.

Figure A1. Flow Chart From: Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity J Consum Res. 2010;37(5):888-901. doi:10.1086/656392 J Consum Res | © 2010 by JOURNAL OF CONSUMER RESEARCH, Inc.