Introduction to Marketing

What Is LEAP? A structured yet flexible post-stroke education program for stroke survivors and caregivers Developed by healthcare professionals Resister at stroke.org/LEAP and access all program materials for free

How Does LEAP Work? Four modules taught over a few weeks or months Each module takes about 2.5 hrs. and covers: Facts about stroke, rehab and secondary stroke prevention Explains psychosocial aspects of changes in post-stroke life Information about local and national resources Living best life after a stroke Includes recommended time agenda of presentations and activities

Complimentary registration is required for first time use Program Materials Facilitator’s guide Participant handouts PowerPoint presentations Marketing tool kit Signage Evaluations Complimentary registration is required for first time use

LEAP Objectives To enhance participants’: Knowledge Stroke effects and aftermath Rehabilitation options Common psychosocial and emotional responses Key resources available Skills—Relationships, self-care and self-advocacy Adaptive strategies to support activities of daily living Stress management Improve language and memory deficits Attitudes about post-stroke living Recognize common misconceptions Value of mutual support among survivors and caregivers Value of living in the present

Steps for Promoting LEAP Determine audiences Develop a quality event Use marketing tool kit Spread the word

Target Audiences Stroke survivors Caregivers Family members Facility staff Stroke support groups

Suggestions for Implementation Implementation checklist At least two (2) dedicated facilitators Stroke coordinator and a therapist (OT/PT/SLP) Pre-registration if possible Ideal class size is 20 stroke survivors and their caregivers Tables in U formation for sessions 1 and 4 Promotes sharing and getting to know each other

Spread the Word Internal Communication Your facility website Staff emails or newsletter TV monitors External Communication Media advisory Electronic newsletter Public service announcement

What to Communicate Logistics (what, where, when) Benefits of attending Navigate rehabilitation Build confidence Transition back to work, your family and community Local subject experts

LEAP Marketing Tool Kit Where to start: Go to stroke.org/LEAP Create an account or login if you have accessed the previous version You will have the option to download individual sections and/or handouts or the complete curriculum

Marketing Tool Kit

Examples of Materials

LEAP Marketing Tool Kit: Internal Communications Staff communication is key - Emails - Announcements TV monitor announcements Flyer - Bulletin boards - Discharge packets

LEAP Marketing Tool Kit: External Communications Customizable marketing tools: Medial advisory Sample for print or e-newsletters Local radio and/or TV announcements Facebook posts Twitter posts Flyer

Marketing Tips Types of Media: Daily and community newspapers—reach out to the editor Local TV and cable stations—both news and public service programs Local radio and public service programs Internet media—community sites, news sites and blogs Other newsletters that target your audiences

Benchmarks 8 Weeks 4-6 Weeks 2 weeks Schedule communications Finalize flyer Put flyer in discharge packets Communicate to staff 4-6 Weeks Customize and finalize copy in templates Make media lists Send media advisory 2 weeks Check enrollment Remind staff to help promote Send another email

Contact Information If you have any questions contact: Dawn Lando Coordinator, Survival Programs dlando@stroke.org

Learn more at stroke.org THANK YOU! Learn more at stroke.org 1-800-STROKES (787-6537) ©2017 National Stroke Association