Communication Skills in the Agricultural Industry Lesson 2.2 Communication Skills in the Agricultural Industry

Lesson Outcomes Analyze the component of verbal, written and visual communication Describe the differences in modes of communication including intrapersonal, small group, mass media, and social media Understand the components of written communication Examine the skills required to make an effective verbal presentation ©iStock.com/Chagin

Communication Basics Communication occurs in two basic ways Nonverbal communication is the exchange of knowledge through the senses Verbal communication is the transfer of information using words and language Verbal communication includes oral communication (communicating using spoken words and language) and written communication (which is information transferred through writing). pio3/Shutterstock.com

Nonverbal Communication Occurs without the use of spoken or written words Ask students what the woman’s facial expressions and stance are communicating in each picture. Ask students to list ways in which we communicate nonverbally (i.e. posture, facial expressions, gestures, eye contact, touch, space, voice, visual images). AJR_photo/Shutterstock.com

Verbal Communication

Verbal Communication Conversation is two-way oral communication that occurs between two people Starting a conversation Break the ice Find common ground Practice active listening Ask open-ended questions

Verbal Communication Public speaking Prepared public speaking Extemporaneous speaking Impromptu speaking Prepared public speaking: speaker has ample time to prepare content and delivery of the speech. Extemporaneous speaking: speaker has a very short period of time between receiving the topic and presenting the speech. Impromptu speaking: speaker is expected to give a speech immediately following the receipt of the topic. Halfpoint/Shutterstock.com

Listening Listening is the act of bringing in information through hearing verbal communication Passive listening is the act of hearing information, but not interacting Active listening is listening and engaging with the conversation

Written Communication Correspondence is two-way written communication What is the most common type of correspondence used today? Ask students to list types of two-way written correspondence (i.e. written/mailed letters, text conversations, e-mail conversations). DW labs Incorporated/Shutterstock.com

One-Way Communication Marketing Includes advertisements, pamphlets or brochures, manuals, instructions or other items included with new products Career seeking Résumés, cover letters, job applications and follow-up letters Information transfer Newspapers, Internet, press release, magazine articles, novels and websites

Communication Systems Intrapersonal communication is communication in which the thought or language use is internal to the communicator d13/Shutterstock.com

Communication Systems Dyadic communication is communication that occurs between two people wavebreakmedia/Shutterstock.com

Communication Systems Group communication could be as few as three people or as large as a speaker giving a prepared speech at a convention Antonio Guillem/Shutterstock.com

Communication Systems Mass media is a communication system in which information is transferred to a broad and diverse public audience, mediated by technology denvitruk/Shutterstock.com

Communication Systems Social media involves communication through public websites and applications that enable users to engage in social networking niroworld/Shutterstock.com