Teens Against Texting While Driving By: Paulina Chinolla Hector Cruz Sergio Sanchez

Introduction Today we will be explaining to you the audience the reasoning behind the design of our brochure and ethos, pathos and logos we employ in order to make our brochure effective, informative and impactful.

Color in our Brochure We chose the colors black and yellow to be the most prevalent in our brochure because it resembles the asphalt of the road and the yellow lines that make up the road divisions. We also used red to emphasize the danger that comes from texting and driving.

Images The images we chose to present in our brochure were images that we thought would grab our audiences attention and draw them into reading the brochure. We wanted to choose images that presented our audiences with an awareness of the danger that comes from texting while driving.

Our Audience The audience we chose to address in our brochure is anyone who at some point throughout their day sits behind the wheel. If you are on the road you are at risk, regardless if you are the one who is texting.

Logos To portray logos in our brochure we employed the use of statistics and percentages in order to best appeal to the better reasoning of our audience and readers.

Pathos To express pathos in our brochure we used impactful imagery of car crashes and the moments leading up to the crash as the result of texting while driving. We also used some anecdotes that would make the audience feel the impact of the images and give them the sense that the stories could have been prevented.

Ethos To give the audience the sense that our brochure was credible and to appeal to the audiences ethical standing on the subject we provided the contact information of organizations that deal with the topic and we provided a call to action.

Conclusion We at Teens Against Texting While Driving strive to provide everyone with the information necessary to help them make the right decision of not texting while driving. We appealed to their senses of ethos pathos and logos through the design and content of our brochure. We as a society need to stop texting while driving and it may just be as simple as putting down the phone.

Thank You