Principles of User Experience Design Christopher Lewis

WHAT IS UX? UX is the process of enhancing customer satisfaction and loyalty by improving visibility, ease of use and pleasure provided between the customer and the product UX experience should be : Useful Findable Useable Accessible Desireable Credible

UX is more than just Digital Experiences

VS

UX ROLES UX Designer – Analyze, develop, wireframe, protoype, test, iterate and refine a product to meet business goals and user needs UI Developer – focuses on the usability of a website. Usability is whether the system is easy to learn and efficient to use. UI designers try to make systems more user friendly by improving site layout, organization or graphics.

UX DESIGN TASKS User Research/Surveys User Personas Content Inventory User Flows Wireframes A/B Testing

CARD SORTING

EMPATHY

Wireframes, Mock-Ups and Prototypes

What is a wireframe? A wireframe is a low-fidelity representation of a site or app. It can done on paper (preferably) or using digital software.

What is a Mock-up? A mockup is a middle-to-high fidelity, static, design representation. Very often a mockup is a visual design draft of what the finished website or app would look like.

What is a prototype? A realistic representation of what the product will look like, in this case a website. The final result can look exactly like the mockup, or be a variation of it after version revisions. While some people prefer to draw the mockups using graphic software, others do it straight in HTML/CSS.

Form Design

Programs for Wireframing and Prototypes Balsamiq

Usability Sites

UX Recommending Reading