Introduction:-  is a world leader in innovative casual footwear for men, women and children. Crocs offers a broad portfolio of all-season products, while remaining true to its core molded footwear heritage. All Crocs™ shoes feature Croslite ™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs celebrates the fun of being a little different and encourages fans to “Find Your Fun” in every colorful pair of shoes. Since its inception in 2002, Crocs has sold more than 300 million pairs of shoes in more than 90 countries around the world .

Manufacture and patents :- In June 2004, Crocs purchased Foam Creations and their manufacturing operations to secure exclusive rights to the proprietary  foam  resin  called Croslite. Croslite is a closed cell resin. The foam forms it s elf to a wearer's feet and offers purported medical benefits

History : start: Crocs™ clogs are born on a boat by three friends on a sailing trip 2002: Our Debut. 2003: For the Ladies 2004 : Our First Shop 2005: A Logo, A Material 2006: The Crocs Charm 2008: Crocs Cares 2009 :Work it Out 2011: Crocs Gets Fun in the Sun 2012 : Crocs Golf with Hank Haney is introduced at 2012 PGA Merchandise Show and wins best new product.

Mission & Vision Statement : To become the global leader in sustainable lifestyle footwear, apparel and accessories whilst ensuring that the four pillars of the Ocean Minded brand – Quality, Authenticity, Responsibility and Community – resonate throughout our company, products, associates and actions. Employee Assistance Program, complimentary shoes, and a variety of discount programs. also value the importance of having fun where you work and leading a healthy lifestyle. To help employees achieve this balance, offer fitness classes throughout the day and an on site gym.

Structure

SOWT Analysis Strengths - All areas of the world -high profitability and revenue   Weaknesses - seasonal Usage -high investments in research and development

Opportunities -new markets -growing economy Threats -increase in labor costs -government regulations -external business risks -increasing rates of interest

Recommendations to the decision maker This marketing plan bring up a number of challenges for crocs, Inc. Several decisions need to be made as continuation of its successful croslite Clogs in order to stay ahead of competitors Based upon our research and findings we come to the following recommendations: -A new brand named Gators should be created to attract the teenager segment A fresh and cool brand carrying sneakers, athletic shoes and casual shoes should have a positive effect on the entire image of crocs, where advertising should help build product awareness.

Price