Enforcement communication Make your enforcement visible with communication! 30-5-2013

Innovative methods

Compliance Knowledge Attitude Other factors Environment Enforcement Factors to influence compliance behaviour Compliance Knowledge Attitude Other factors Environment Enforcement Financial aspects

Subjective risk of being caught Perceptions are real Perceptions determine our behaviour, not the facts ! The estimation of the risk of being caught is important, not the actual risk of being caught. Crucial: how to influence the subjective risk of being caught? Enforcement Communication

Communication is like a magnifying glass Enforcement Communication Objective risk of being caught Subjective risk of being caught

Enforcement communication The planned use of communication combined with enforcement to promote compliance with legislation and regulations. ‘Forewarned is forearmed’

Enforcement Communication Educative communication Normative communication Threatening communication

Enforcement communication Where do we communicate about? Everything that makes you think the risk of being caught is very high The rules, enforcement activities, action plans, results of enforcement, sanctions imposed, expansion of enforcement capacity, enforcement methods, inspection priorities, good practices, research results, black list, arguments for the rules ……….

Enforcement communication When do we communicate? Sometimes before, always during the enforcement action, sometimes afterwards, sometimes all three of them.

Enforcement communication How do we communicate? Letters, leaflets, conferences, the internet, social media, e-mail, newspapers, radio, television, contact by phone, trade magazines, the inspection itself, written warnings, uniforms of the inspectors, conspicuous official vehicles………….

Make your enforcement visible with communication! Practical tips Analyse the behaviour of your targetgroup Enforcement and communication are mutually dependent Work hand-in-hand with the enforcers Enforcement communication is a tool, not an end in itself Do what you say your going tot do, but its not necessary to say everything your intend to do Have a clearly crucial-message Don’t be afraid of the media, use them! Make your enforcement visible with communication!

Thank you for your attention. Marian Gacsbaranyi marian. smink@vwa Thank you for your attention ! Marian Gacsbaranyi marian.smink@vwa.nl 0031-6-15036040