Alumni Strategic Plan Update Saturday, October 1st, 2016 ALUMNI

Timeline January 2015 – September 2015 September 2015 October 2015 Consultation Interviews Visit from Yale GALE September 2015 Strategic Planning Retreat October 2015 Presentation to 2015 TUAA AGM

Timeline November 2015 December 2015 January 2016 Approval by TUAA Council December 2015 Endorsement from TU Board of Governors January 2016 Launch of Three Year Alumni Strategic Plan (2016-2018)

Key Priorities Engagement Communication Capacity Building

Engagement Priorities Year One – Achieved! Expanding podcast library 3-year engagement plans in place for priority cities/regions Calendar of key university events and lectureships created and promoted to alumni Life After Trent advisory committee to undertake review and make recommendations for growth and sustainability of program Coordinate new convocation ceremonies for Trent Durham grads Plan permanent alumni presence in new Student Centre

Engagement Priorities Year One – Achieved! Meet Alumni Student Centre challenge goals Include stories of donor and volunteer impact in TRENT magazine Implement plan for TUARP members, including a retiree tea held annually for new members

Communications Priorities Year One – Achieved! Launch new approach to TRENT magazine Achieve an annual budget in order to publish and distribute third edition of magazine in hard copy Introduce new website that is engaging and easier to navigate Develop a plan to increase the number of contactable alumni Launch redesigned electronic monthly newsletter, Alma Matters

Capacity Building Priorities Year One – Achieved! Improved process for collecting contact info of graduating students TUAA Council-Colleges Liaison role filled Develop a volunteer recruitment and development plan (in progress) Complete TUAA Governance review Board of Governors actively engaged in plan Proactively identifying roles for alumni at the university (ongoing) Support BoG in designating a minimum number of external alumni seats

Looking Ahead to 2017

Engagement Priorities Collaborate with Recruitment, Continuing Ed, and Grad Studies to promote lifelong learning to alumni Confirm organizing committee for 2019 Ideas That Change the World Summit Create physical presence for alumni relations at Trent Durham Develop an alumni program specifically for Durham Expand Life After Trent programs to include Recent Alumni Develop a strategy to address the needs of graduate program alumni

Engagement Priorities Organize 2 Shared Interest Groups (1 already in place) Conduct review of Alumni and TUAA student awards and work to heighten impact of these activities Design online tool to help alumni learn about ways to engage Have plan to engage with students at least once in each year of study Assess interest in a 5 year reunion program Create Day of Service initiative to encourage alumni to volunteer in their community as representatives of the TUAA and Trent Spirit Assess interest in Student Alumni Association

Communications Priorities New online magazine platform in place - Trent Magazine Live Implement annual focus group on social media and communications tools Tailor communications so they are more relevant to individuals

Capacity Building Priorities Acquire resources necessary to update alumni database Develop a toolkit for departments, colleges, and university communities who wish to better engage with their alumni Develop and implement a volunteer recognition program Develop and share toolkit for Chapters and Shared Interest Groups to empower alumni to self-organize Work with university to develop profiles and multi-media elements featuring alumni Actively fundraise to ensure an ongoing stream of revenue for enhanced alumni programming

Areas for Improved Focus Trent Durham Graduate program alumni Engaging alumni in recruitment Student Alumni Association

Areas with Road Blocks Data management We know data management and use is integral to the success of alumni communication, engagement, and programming, but access and use can be challenging as we navigate privacy concerns

Major Successes $100K donation from anonymous alumni; $50K to assist in the implementation of the strat plan and $50K for the Alumni Excellence & Engagement Endowment Fund 3-Year volunteer recruitment, development, and recognition plan well underway 4 alumni-designated external seats on TU BoG, up from 2 representative seats Increased and improved relationships between BoG, TUAA, and Alumni Affairs More strategic communications – online and in print

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