PROPERTY OF PIMA COUNTY JTED, 2011 Intro Graphic Design TYPOGRAPHY: Intro 1 PROPERTY OF PIMA COUNTY JTED, 2011

PROPERTY OF PIMA COUNTY JTED, 2011 Bellwork Discuss with your partner what fonts you like to use most often. Does it differ depending on the purpose of the writing? Be ready to be called upon. 2 PROPERTY OF PIMA COUNTY JTED, 2011

PROPERTY OF PIMA COUNTY JTED, 2011 OBJECTIVES In this section of class, we will work with the communicative power of type in a variety of ways. Describe font classifications Analyze the use of fonts in the media Create original artwork that focuses on typo 3 PROPERTY OF PIMA COUNTY JTED, 2011

PROPERTY OF PIMA COUNTY JTED, 2011 Font Classifications SERIF Fonts whose letterforms have small elements added to the ends of their main strokes. A more traditional style whose origin dates back to chiseled type in stone. PROPERTY OF PIMA COUNTY JTED, 2011 4

PROPERTY OF PIMA COUNTY JTED, 2011 Font Classifications SANS-SERIF Fonts whose letterforms do not have serifs and appear more simple and geometric. A modern style which attempts to be more generic and universal. PROPERTY OF PIMA COUNTY JTED, 2011 5

PROPERTY OF PIMA COUNTY JTED, 2011 Font Classifications Script Fonts that appear to have been hand lettered with a calligraphy pen or brush. Letters connect, flow and are usually inclined. PROPERTY OF PIMA COUNTY JTED, 2011 6

PROPERTY OF PIMA COUNTY JTED, 2011 Font Classifications DISPLAY Fonts whose letterforms do not conform to a single rule. Design of these letters can be more creative and playful, and is usually used for titles rather than longer sentences that are set in paragraphs. PROPERTY OF PIMA COUNTY JTED, 2011 7

PROPERTY OF PIMA COUNTY JTED, 2011 Font Terminology PROPERTY OF PIMA COUNTY JTED, 2011 8

PROPERTY OF PIMA COUNTY JTED, 2011 Vocab Check Which font style is each example using? 1. 2. 3. 4. PROPERTY OF PIMA COUNTY JTED, 2011 9

PROPERTY OF PIMA COUNTY JTED, 2011 Envelope Distort Use this tool to stretch text into shapes. Access via the button on your control bar, or via Object-> EnvelopeDistort-> Make With Warp *Check the PREVIEW button to see the distortion while you work. PROPERTY OF PIMA COUNTY JTED, 2011 10

PROPERTY OF PIMA COUNTY JTED, 2011 Quote Page Bring a quote to life by creating a dynamic one-page layout of it using only type. EFFECTIVELY USE THE FOLLOWING: Text tool Transparency Colors (no stroke) Envelope Distort Shapes Save file as: yourname-period-quote.pdf PROPERTY OF PIMA COUNTY JTED, 2011 11

PROPERTY OF PIMA COUNTY JTED, 2011 Typicture Select a font and design a picture using only its characters (upper-case, lower-case, numerrals, special characters.) TIPS & REMINDERS: • Use Layers • Hold shift when scaling size up/down • Option(alt) click & drag to clone • Use at least 20 characters • Arrange objects forward & backward using command(ctrl) [ and command(ctrl) [ Save file as: yourname-period-typicture.pdf PROPERTY OF PIMA COUNTY JTED, 2011 12

PROPERTY OF PIMA COUNTY JTED, 2011 Requirements WORKSHEET(S) Complete this idea development exercise before starting digital designs. REQUIREMENTS: See instructions on page *Remember to save & complete self-evaluation on Work Order. QUOTE PAGE Bring a interesting quote to life via page layout. REQUIREMENTS: Multiple fonts, colors. Envelope distort tool Use entire page. FILENAME: Yourname-period-quote.pdf TYPICTURE A picture made of letters & numbers from a single font REQUIREMENTS: 1 Font, >20 characters No strokes or distortion FILENAME: Yourname-period-typicture.pdf PROPERTY OF PIMA COUNTY JTED, 2011 13

PROPERTY OF PIMA COUNTY JTED, 2010 Minute Paper You have one minute to write down the key points of today’s lesson. Be prepared to share. 29. Minute paper or Quick Write teacher provides a prompt from the lesson students have one minute to write down a summary of the key points students compare with a partner teacher uses a strategy to check all PROPERTY OF PIMA COUNTY JTED, 2010 14