ENTERTAINMENT HALF SHEETS CREATIVE

INTERACTIVE OVERLAY Jack & The Giant Slayer User-initiated upon rollover of 728x90 Features prominent key art with brand messaging Unique and interactive, user-controlled experience featuring movie trailer http://rmdemo.gorillanation.com/demos/profile/roadshow_entertainment/gn_aus_jack_the_giant_slayer/gn_aus_jack_the_giant_slayer_overlay_728x90_v01 0.63%CTR, 5.66%IR, 11.8 CTR post Eng Interaction rate was 2.09x and CTR was 4.8x higher than the industry average* *2012 Media Mind Global Benchmark AUS – RM IR: 2.7%/CTR: 0.13%

ANIMATED FLOATER Oz, The Great & The Powerful High-impact, branded unit Auto-initiates when users arrive on their favorite sites Dynamic animation that takes over the page 3.9% CTR CTR was 30x higher than the industry average* *2012 Media Mind Global Benchmark AUS – RM IR: 2.7%/CTR: 0.13%

TOUR ACROSS THE INTERNET Oz, The Great & The Powerful Auto-initiates on entry to first site Takes users on a virtual and interactive journey across TotallyHer websites Features movie content and locations, key art, videos and finishes at official site http://ozthegreatandpowerful.sheknows.com.au/ 3.4% CTR, 18 sec avg time spent, 11% tour completed CTR was 24x higher the industry average* *2012 Media Mind Global Benchmark AUS – RM IR: 2.7%/CTR: 0.13%

ENTERTAINMENT HALF SHEETS INTEGRATION

* Custom editorial benchmark, daily page views MOM SQUAD REVIEW Sponsored by Cloudy With A Chance of Meatballs 2 Branded destination on Momtastic Photo diaries from four mom authorities, promoting Hidden Valley Farmhouse dressings within recipes UPDATE TEXT Promotion via the Mom Squad landing page and cover panel, featuring Mom and articles Aligning back to school and cooking editorial ‘Meet the Moms’ widget 3x more daily page views on editorial* * Custom editorial benchmark, daily page views