Nutrition Security through Food Fortification”

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Presentation transcript:

Nutrition Security through Food Fortification” Conference cum Awards on Nutrition and Food Security: Agriculture, Food Processing, Supply chain 27th – 28th September, 2017, Hotel Shangri-La, New Delhi Presentation by Prof. Bejon Kumar Misra Founder, Consumer Online Foundation, New Delhi, INDIA www.jagograhakjago.com

Consumers IN INDIA DEMAND Quality Improvement of food based on: Reducing fat, salt & sugar Increase the natural content of micronutrients Nutritional Security Policy through Natural and Fortified Staple Food made accessible and affordable ALL STAKEHOLDERS NEED TO GET INVOLVED

WE ALL KNOW IN THIS ROOM THE CHALLENGES AND THE VIABLE SUSTAINABLE SOLUTIONS ON HOW TO TACKLE MALNUTRITION IN INDIA

Poor Communication and Lack of Transparency & Accountability Where WE have Failed? Poor Communication and Lack of Transparency & Accountability SOLUTION Use of Technology in a User Friendly Manner Through the Existing Distribution Chain

Empower Consumers to make informed choice based on credible information and existing food patterns Fortification requires neither changes in habits nor individual compliance It is socio-culturally acceptable and does not alter the characteristics of the food

We Need to Demand immediate implementation Health Services - Increase the Access, Improve the Quality, Lower the Cost Mission Mode Project to eradicate Malnutrition BJP has always held that 'universal food security' is integral to national security BJP will review the successful PDS models and incorporate the best practices to revise the existing PDS for benefitting the common man address the issue of under-nutrition and malnutrition

Important to periodically monitor food consumption patterns, so that the food fortification program can be adjusted as needed Government monitoring and enforcement can enhance fortification compliance by producers and importers Transparency & accountability on product standards Adopt best Marketing practices CSR to demonstrate Public health issues always prevail over profit

WHAT SHOULD WE DO? Catch them young - school age children must be targeted Increase awareness: media; school teachers; governmental and NGO effort Minimize advertising pressure for “junk foods” School play grounds; “Games periods” Health food in school canteens

Food fortification improves Accessibility to public health outcomes Make India Smile Safe & Healthy food made accessible to all THANKS FOR YOUR SUPPORT