Case Study Who Owns the Portfolio?

Slides:

Advertisements

Similar presentations

Strategic Planning and the Marketing Process

Advertisements

A written document that details a companys promotional efforts for a certain period of time. Define promotion plan:

What is marketing? Process: plan & execute Marketing Mix: Four P’s “Products”= goods, services, ideas Create exchange that satisfies both parties.

1-1 CHAPTER 1 Strategy and the Quest for Competitive Advantage McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.

Strategic Planning and the Marketing Process

Business Markets and Buying Behavior

Strategic Planning and the Marketing Process

Section 1.1 Marketing and the Marketing Concept Chapter 1 marketing is all around us Section 1.2 The Importance of Marketing Section 1.3 Fundamentals of.

1 Chapter 14 Exam Review. Two types: 1. Business firms – serves customers in order to earn a profit (rev > cost) 2. Not-for-profit – serves customers.

Pesewa Presentations. Why do we need to organise international marketing activities? The way in which an organisation is structured helps determine: –

Copyright © Houghton Mifflin Company. All rights reserved. 9–19–1 Business Markets –Individuals or groups that purchase a specific kind of product for.

Six Sigma Foundations Continuous Improvement Training Six Sigma Foundations Continuous Improvement Training Hoshin Planning (HP) and Quality Management.

Basic Marketing Concepts. Objectives: 1. The Marketing Concept 2. The difference between customers and consumers 3. What a market is and how it can be.

Market Analysis CHAPTER 6 BBUSS 2403 BUSINESS PLANNING 3-1.

Fundamentals of Marketing

The A – Brand Value contribution to a brand by the licensee – background information Markus Volkmann Federal Central Tax Office / Federal Audit Department.

The Future of Advertising Advertising Trends and Outlook Conference April 8, 2008.

 Fundamentals of Marketing Chapter 1 Sec. 3.   Market – all potential customers who have the ability and willingness to buy All of the people who share.

Chapter 08 Product, Services, and Brands: Building Customer Value.

Chapter 10 Pricing: Understanding and Capturing Customer Value.

Chapter McGraw-Hill/Irwin Copyright © 2008 by The McGraw-Hill Companies, Inc. All rights reserved. Risk and Capital Budgeting 13.

© SOUTH-WESTERN THOMSONINTERNATIONAL BUSINESS LESSON16-1 GOALS  Describe the nature of markets.  Identify trends that influence global marketing opportunities.

Christian Sonntag TU Dortmund / euTeXoo GmbH Support Action CPSoS Platforms as a Driver for Smart Industrial Cyber-physical Systems of Systems Support.

Annual Review The Kibbutz Industries Association.

Sultan Ahmed Topic 05. Sultan Ahmed You would be able to answer the following questions after reading.

1-1 CHAPTER 1 Strategy and the Quest for Competitive Advantage McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.

Chapter 20 Nature and Scope of Marketing 1 Chapter 20 Nature and Scope of Marketing ©2008 Thomson/South-Western.

Most Important Step Most Important Step and and Preparation is the Key Preparation is the Key Step 5 – Interviewing.

Department Manager By: Katrina Moorin. As a department manager in the retail industry, you'll be responsible for: Managing a department or 'trading area'

Presented By: Kelly Zdrowak, Jacob Swartz, Carolyn Laurie, and Amy Xi 11 Pros/Cons Future Maintenance Conclusion Value.

Chapter 21 Nature & Scope of Marketing

Location and Surroundings This includes the community where your property is situated, proximity to schools and transportation, attractiveness.

Warrants. Argument 1 Claim - Southwest Airlines will have a profitable year next year. Grounds - The nation’s economic growth is predicted to continue.

Understand the preparation of fashion merchandise buying plans.

Understand the preparation of fashion merchandise buying plans.

CHAPTER 2 LINKING MARKETING AND CORPORATE STRATEGIES.

Competition in the Market. Four Types of Competition Monopoly Competition Oligopoly Natural Monopoly.

Product Line A product line is a portfolio of products and services offered by a firm. Chapter 7.1.

Chapter 2 Marketing Strategy: Partnering to Build Customer Relationships.

Objectives for Workshop 3  Review Key concepts from week 2  Summarize and define marketing concepts Integrated Marketing Communication Marketing Channel.

Business Markets and Buying Behavior

Fashion 6.05 Promotional Plan.

Expected Returns The market and Stock S have the following probability distributions Probability Km Ks % 20% % 5% % 12% Calculate.

Principles of Marketing - UNBSJ

Lesson 11.2 Spending Habits

Virtual Business Challenge

Chapter 6 – Organizational Strategy

Chapter 6 Consumers and Competition

Cost & Management Accounting

Cost & Management Accounting

[ March 9, 2017] [ Bill Bowles, Audit Supervisor]

MARKETING TODAY AND TOMORROW

Presented By: Kelly Zdrowak, Jacob Swartz, Carolyn Laurie, and Amy Xi

Marketing Is All Around Us

MARKETING MANAGEMENT 12th edition

Chapter 2 Define the role of advertising within marketing

Accounts Receivable and Inventory Management

Changing Approach to Marketing

An Overview of Strategic Marketing

Product, Services, and Branding Strategy

GDSP Global Digital Service Platform

Marketing Name ___________ 5-3 Questions

FASHION MERCHANDISING 2.02 BUYING

Fundamentals of Marketing

Marketing Is All Around Us

Types of Charts 4.02 Types of Charts.

1. Why Marketing Research?

Computer Services Business challenge

First Annual WHMA Performance Benchmark Survey Results

Retail Challenge an exploration of business

Presentation transcript:

Case Study Who Owns the Portfolio? Case Studies in Project, Program, and Organizational Project Management p.385

ICC Background Makes custom - made interconnecting cables for the health, computer, and other industries Annual sales of $ 140 million Three kinds of services: big projects—develop platform cables medium projects—color, major changes of materials, and length small projects—color and small changes of material Profit pattern: Platform cables — costly to develop Buyers share the cost with ICC — ICC prefer small and medium projects(“ bread and butter ” projects)

Situation For six-month report, completed none of the big projects A frequent issue in companies Change: four - hour workshop (engineering and marketing department) Discussion on the responsibility for managing ICC ’ s project portfolio

Issues Unbalanced project mix or project portfolio Engineers would not be up for the challenges of the big projects in the future Unclear responsibility for managing ICC ’ s project portfolio (Marketing department, Ian Plachy, portfolio interdepartmental committee……)

Discussion items 1. Who should manage project portfolio? Marketing? Engineering? Both? Some other groups? 2. How does project portfolio management influence engineers ’ skill sets, a company ’ s competencies, and market position? 3. Does the use of only NPV as a project selection method carry certain risks? What are they? 4. Why is it risky if ICC ’ s portfolio consists of 80 percent of the bread and butter projects?