How to use this slide deck: 1. Fill in business information How to use this slide deck: 1. Fill in business information. All areas that need to be updated are in [brackets]. 2. Choose a design template that represents your business. Use the design tab up top. 3. Adjust the fonts. Use 1 font type for your headers and another font type for your text. 4. Add in pictures. Use the insert tab up top, or copy and paste into your slide deck. 5. Edit your slide deck and review grammar, spelling, and punctuation. 6. Divide up your slides among your group members. 7. DELETE THIS SLIDE FROM YOUR FINAL PRESENTATION! 8. Practice presenting before the final presentation day. 9. Dress up and share your final presentation!

[Real Food Business Name] Real Food Lab [Students’ Names] [School Name] School Year 2017-2018

[Business Name] Overview Location(s): [your information] Website: [your information] Industry: [your information] Date Opened: [your information] Employees: [your information] Mission Statement: [your information] [Brief overview of business]

[Business Name] Problem & Solution [your information] Solution [your information]

[Business Name] Opportunity [Identify your business opportunity] [Describe why this business opportunity has value based on your problem and solution.]

Social Responsibility [Describe how your real food business product or service is socially responsible.] NOTE: The less text and the more images/diagrams the better. If you have a demo or prototype, now is the time to show it!

[Business Name] Marketing Persona Demographics: Age: [your information] Occupation: [your information] Race: [your information] Gender: [your information] Education: [your information] Income: [your information] Geographics: City, State: [your information] Neighborhood: [your information] Psychographics: Motivations: [your information] Goals: [your information] Frustrations: [your information] Bio: [your information] Personality: [your information] Technology: [your information] Brands: [your information]

[Business Name] Marketing Plan [Identify promotional tool] [Describe how you will use this tool and provide samples if applicable]

[Business Name] Financial Details Unit of Sale: [Describe your unit of sale along with the price. Include the number of units you will need to sell on a monthly basis to cover your fixed expenses.] Start-up Expenses: Total: [your information] Example Expenses: [your information] Fixed Expenses: Total: [your information] Example Expenses: [your information] Variable Expenses: Total: [your information] Example Expenses: [your information]

Real Food Inspiration [Explain how your case study influenced or inspired your real food business.] [Explain why investing in a real food business like this one is important for your community. Answer the WHY, WHAT, WHO, & HOW.]