Organizing Your Ideas

Basic Elements of a Speech Introduction Central Idea (Thesis Statement) Body Main points Sub points Conclusion

Organizing the Body Identify Main Points and Sub-points Choose the Best Organizational Pattern Chronological -- Spatial Topical Cause-effect Problem-solution Motivated Sequence Like a sales pitch -- sequence of ideas which, by following the normal process of human thinking, motivates the audience to respond to the speaker’s purpose

Motivated Sequence Attention step Need step Satisfaction step Visualization step Action step

IT'S THE MOST ECONOMICAL SERVICE A “Logic Tree” MERCURY IS THE BEST SERVICE TO DELIVER HIGH PRIORITY PACKAGES OVERNIGHT IT'S THE MOST RELIABLE SERVICE. CONVENIENT SERVICE. IT'S THE MOST ECONOMICAL SERVICE IT HAS A 98 PERCENT TROUBLE-FREE RECORD. IT RECEIVED THE HIGHEST RATING FROM CUSTOMERS LAST YEAR. THEY PICK UP AND DELIVER TO INDIVIDUAL OFFICES, NOT JUST THE MAILROOM. THEY PICK UP AND DELIVER THROUGHOUT THE DAY MERCURY'S RATES ARE LOWEST OVERALL. MERCURY DOESN'T CHARGE EXTRA FOR LARGE OR ODDLY SHAPED PACKAGES.

Rules for Main Points Main points should be stated as claims, declarative sentences All points should support the thesis A presentation should contain no more than five main points (us, 3-5) Each main point should contain only one idea Main points should be parallel to each other in structure whenever possible

Common Organizational Problems Taking Too Long to Get to the Point Putting speech content in the Intro Including Irrelevant Material Leaving Out Necessary Information Getting Ideas Mixed up Lack of practice = uncertainty of content

Functions of the Introduction (attention focusing material) Capture the Listeners’ Attention Give Your Audience a Reason to Listen Set the Proper Tone for the Topic and Setting Establish Your Qualifications Introduce Your Thesis and Preview Your Presentation

Types of Opening Statements (attention-focusing ideas) Ask a Question or Rhetorical Question Tell a Story Present a Quotation Make a Startling Statement Refer to the Audience Refer to the Occasion Use Humor

Orientating Material Historical Background Define Terms Personal History or Tie to Topic

Planning the Conclusion Functions of the Conclusion The Review The Closing Statement Types of Closing Statements Return to the Theme of Your Opening Statement Appeal for Action (inform vs. persuade) End With a Challenge Clincher that connects to the Intro

More Conclusion Humorous Story Rhetorical Question Unusual or Dramatic Device Quotations Summary In conclusion…& close! DON’T ASK FOR QUESTIONS

Adding Transitions Functions of Transitions They Promote Clarity They Emphasize Important Ideas They Keep Listeners’ Interested We don’t know your ‘map’ -- give us clear sign markers of where you’re going

Final Preparation... Plan for 10 minute speech Practice, record, evaluate -- realistic setting Minimum 2 prepared visual aids in each Visual / presentation aids Kind? How to use? (later) PowerPoint -- noon Wednesday deadline Sources and citations No citations in speech = failing grade on speech

Critique Speeches Speaker 1 Speaker 2

Break! 10 minutes

Visuals Later...

Significant growth from dial-up to broadband

How aware of ‘mobile Internet’ is the average person? Car makers seem to be inclined to make Internet - capable radios available in cars, more so than their interest in HD Radios Remember 1970s and addition of FM receivers in cars?

Wi-Fi Radio Plans Auto makers putting Internet radio tuners in cars Home wi-fi radio

Making Money: The SoundExchange Problem NAB - SoundExchange Settlement 2006 - $.0008 2007 - $.0011 2008 - $.0014 2009 - $.0015 2010 - $.0016 2011 - $.0017 2012 - $.0020 2013 - $.0022 2014 - $.0023 2015 - $.0025

The SoundExchange Problem Assuming 12 songs an hour times the aggregate tuning hours from previous months plus a growth rate. KNDE example last month: 18,859 aggregate tuning hours 18,859*12*$0.0015=$339.46 for the SoundExchange fee