Your unit’s storefront window Social media: Your unit’s storefront window

Remember these?

Why social media? 1 2 3 Social media is the new “storefront” Easily updated and curated 2 Designed for mobile devices and platforms 3 Why social media?

Your unit storefront Like a storefront, it’s your face to the world Content changes with new offerings and products Seasonal and timely content updates

Tips for social media Focus on one “channel” at a time. Quality > quantity Don’t bite off more than you can chew Enlist help Cadets Parents Community volunteers

#1 Come up with a plan Plan your social media posts Don’t get too fancy at first Mondays = meeting info Tuesdays = aerospace Wednesdays = leadership quote Thursdays = throwback photos Fridays = take a break! Saturday = meeting reminder Sunday = freestyle Any special events, holidays, historic days?

#2 keep it fresh! Post consistently Nothing turns off potential members like one post in the past 10 days! Follow your calendar Be realistic with your calendar

#3 Super content Which one of these tells a story? Which one of these gets you excited about cap?

#4 Use lots of images Even simple squadron meeting announcements can benefit from an image Images increase your facebook algorithm score Higher score = more people see it It’s not just for your members, potential recruits see it too

#5 Connect with others Like other pages Share their content Tag them using the @ tool in Facebook or twitter Ex: @WisconsinCAP will tag the Wing Facebook page

#6 Pick the right networks Focus on one or two Facebook is a good starting point Facebook and twitter can cross-post

#7 kick start engagement

Now for the fine print A few “must do’s” Add wiwg/pa as an admin on your site Add the channel via information technology ->internet opertations in eservices All photos must have members in proper uniform Wing pa polices this carefully You will be asked to take down photos if members are not in compliance

Sounds great! Want help setting up a unit facebook account? Wing PA is happy to help you get started Contact 2d lt lisa bastian or maj todd mandel