Tulane University Social Entrepreneurship Initiatives sbark@tulane.edu The Nuts and Bolts of Social Entrepreneurship: Making your Nonprofit Sustainable and Scalable Tulane University Social Entrepreneurship Initiatives sbark@tulane.edu

Social Entrepreneurship “A process by which citizens build or transform institutions to advance solutions to social problems.” - David Bornstein “The pursuit of sustainable solutions to problems of neglected positive externalities” –Filipe Santos 2009 “Innovation to create sustainable, scalable solutions to our most pressing social challenges. Working at the intersection of business, nonprofit, and government, social entrepreneurs/social innovators blend models and create mission-driven ventures to effect positive social change.” -Tulane University

Bill Drayton

There are those who look at things the way they are, and ask why There are those who look at things the way they are, and ask why... I dream of things that never were, and ask why not?

4 Questions to ask nonprofits: So you want to be a social entrepreneur, What SOCIAL VALUE are you creating? What is your BUSINESS MODEL? How do you SCALE? How do you stay SUSTAINABLE?

Creating Social Value Value most often measured in terms of profit Social Value measures impact- ability to generate positive externalities – impact from the market Examples: Enhancing human capabilities, increasing freedom, build levels of trust Competitive Advantage: What do you do and create that has more value to society? KEY: Be able to measure it in quantifiable terms beneficial outcome that creates broader productive environmental and societal externalities Outcomes, not outputs This is what you measure!

Business Model How do you operate? How do you make money? The rationale of how an organization creates, delivers, and captures value How do you operate? How do you make money? Who pays you? Who is your client? Who is your costumer?

Going to Scale Scale: Expanding the impact and reach of your organization to effectively solve the problem Drivers for Scale** Staffing Communications Alliance-building Lobbying Earnings-generation Replication Stimulating market forces Staffing (human resources) Communications (marketing, branding, persuasion) Alliance-building(partnerships, coalitions, joint ventures) Lobbying (policy change) Earnings-generation (effective revenue generation) Replication (reproduce original programming) Stimulating market forces (create incentives to encourage pursuit of private interests while also serving the public good) SCALERS 1 SCALING SOCIAL ENTREPRENEURIAL IMPACT1 Paul N. Bloom Fuqua School of Business Duke University 1 Towerview Drive Durham, NC 27708 paul.bloom@duke.edu Aaron K. Chatterji ronnie@duke.edu December 2008 ** http://faculty.fuqua.duke.edu/~ronnie/bio/BloomChatterji_090108.pdf

Sustainability Definition: “the capacity to endure” and “meeting the needs of the present without compromising the ability of future generations to meet their own needs” Financial Operational Remaining relevant Evaluation, Assessment, more Innovation

Questions? Panelists: Andrea Chen, Founder and Director, Social Entrepreneurs of New Orleans (SENO) Liz McCartney, Founder, St. Bernard Project Tim Williamson, Founder and Executive Director, The Idea Village Beth Stelson, Volunteer, Outreach, & Marketing Coordinator, The Green Project