1 NSU Website Structure By: Debbie Lyn Jones, Information Technology Manager I / Norfolk State University Webmaster NSU Webmaster Publication – Created October 2002 – Last Revised: August 15, 2017 Norfolk State University

NSU Web Services ……………………………………………………………………….. Debbie Lyn Jones , Senior Web Architect, IT Manager, NSU Webmaster ……………………………………………………………………….. NSU Web Services believes in change. The NSU Website embraces and lives it. The web is a major revolution that has been constantly bringing change to the way we communicate, transact business, and collaborate with colleagues, partners’ clients and support systems online. From strategic thinking to custom development, NSU Web Services strives to bring cutting edge technology to the task of information exchange on the World Wide Web. Below is a listing of services and development that has been implemented or is being planned to translate the vision of Norfolk State University into a concrete online strategy. NSU Webmaster Publication – Created October 2002 – Last Revised: October Norfolk State University

Norfolk State University Website 2 NSU Website Structure Norfolk State University Website Architecture is the initial structure you build upon – it is your blueprint to how your information is organized Web Development – is the planning, testing and production of the website in it’s entirety – along with it’s tools and applications Web Design is your look & feel, your branding and your companies face to the world Web Marketing & Promotion is showing the world where you are and what you have to offer For interactive information design, the interface, components, and the technologies behind them - are the canvas, paint and picture frames that are used to meet the communications challenge.

Information Architecture Architecture structure, the process of developing and building structures 3 Information Architecture Navigation System – Method of navigating Labeling System – Determine how users find information Alternate Indexing – Alternate to primary navigation system Search Methods – How do people find/search for information Metaphors – These help create associations that make sites easier to navigate and make content and organization easier to remember Organizational System – Structure of information Good architect is flexible, diverse and responsive. Information architecture has its own forms of bricks & mortar for structuring information

Production Stage – Phase II 4 Web Design & Development Links to email and customized scripts Form pages Server space to upload files. Graphics and text are laid-out and produced A great website incorporates the content in a compelling manner that invokes response Through the development of a well thought out marketing strategy, our concept of a great website invites the end user to explore, to evaluate, to register, and to interact with the content of the site

“A brand… is what people say about you when you are not there” Web Design - Branding “A brand… is what people say about you when you are not there” A brand is a promise, a set of perceptions in the minds of anyone you deal with about what you do, who you are and what specific value you bring to them. Strong brands are a result of building consistency and aligning many disparate organizational areas. With so many elements and so much choice, building a dynamic identity is crucial to maximizing your return on your branding resources. A BRAND is a mixture of attributes, tangible and intangible, symbolized in a trademark, which, if managed properly, creates value and influence.

Three Generations of Website Branding Web Design - Branding Three Generations of Website Branding First Generation websites were linear – bare bones functional. Second Generation websites were basically first generation websites but with icons replacing words, titled images, and more extensions to HTML to work with web graphics. Third Generation websites – is wrought by design and branding, not technical competence. They give visitors a complete experience, from entry to exit. The cleverness of the third generation designs is not technical, but visual. Design and branding in the difference.

Website Design in Phases End User Testing Stage – Phase III Focus group to provide end-user testing Questionnaires for focus group Announcing website to search engines Good entry and exit – ensure you can hold the audiences interest.

Website Promotion & Marketing Components of a Web Marketing Campaign To successfully market your website you need to run an on-going campaign, just as you would for a product or service. Here are 11 components.

11 Components of a Web Marketing Campaign Announcing via Internet Search Engines and directories Issuing a press release Announcing in News Groups Participating in Email Lists Obtaining links from other websites Purchasing ad banners or creating ad banners for other sites Running on-site events Issuing an e-newsletter Conducting a direct e-marketing campaign. Integrating your traditional marketing and sales programs. Measuring your results.

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…remember to think ‘WEB’…… In Closing Instead of trying a ‘once size’ fits all approach, the NSU Webmaster is trying to tailor the department websites to the departments web content ‘needs’. The NSU Website should be thought of as a place for ‘information exchange’ and we need to remember that any time we are pushing out fliers, newsletters or events to other departments – we remember to think ‘web’. So … in closing when you have something for the world at large, or even just the NSU Faculty/Staff and Students to see …remember to think ‘WEB’……