Royal Canin “August” End Cap Design of the Month Royal Canin “August” End Cap

Royal Canin End Cap Display Royal Canin has Indicated to Great Northern Corporation that: --Quarterly Interactive End Caps have resulted in more than tripling revenue growth during the last year --Increased Royal Canin brand awareness at PetSmart with shoppers --Breed is the fastest growing category at Royal Canin --End Cap display is the key component for Royal Canin’s quarterly “Growth Events” at Petsmart

Royal Canin End Cap Display – August Royal Canin indicated they wanted more: Awareness of the display for the shopper More variety of product Larger Shopping Area Because Royal Canin is a premium, breed-specific brand of dog food, they also wanted to continue to upgrade their display for additional shopper engagement. This display put aside the educational aspect that we’ve previously focused on and instead prioritized “glitz”.

Awareness of the Display: We integrated a bank of movement- activated LED lights behind a frosted, screen-printed, PETG cover on the top. We added an additional display tray for the canned product. More variety of Product: We were able to locate spots for the “loaf”, canned, small bag/breed, and large bag/breed onto a single display. Larger Shopping Area: We leveraged the top of the display (header area) and also created a display tray to house the cans. We had to reduce educational/marketing area on this display, but still were able to have strategically placed dog images for appeal and brief education.

Display header is a frosted PETG with screen printed logos Display header is a frosted PETG with screen printed logos. Backlit with LED Tape, connected to motion sensor and battery pack. Produced 1,173 fully assembled displays. Displays were packaged out on a pallet along with over 600 lbs of dog food that went on the end cap. All handled by the GNC-TC Fulfillment Center. Displays were triple stacked, requiring careful planning due to weight of product.