Q5 Launch Solutions

360 INTERIOR VIEWER: Stand out from the crowded field Highly interactive custom unit that allows shoppers to explore 360 degrees of the Q5’s interior Shoppers click and drag their mouse to seamlessly explore the vehicle Enabled to launch from multiple entry points, allowing flexible targeting Mocks are concept only. Actual design and layout of product is subject to change upon production.

360 INTERIOR VIEWER: Stand out from the crowded field Example entry point (MREC) encouraging shoppers to view the 360- degree experience 360 VIEWER launches in overlay Arrows encourage shopper to click & drag to view 360 degrees around the interior Clicking on “hot spots” reveal feature information (pending testing) Ad also clicks out to AudiUSA.com 1 2 5 1 2 3 3 4 4 5 Mocks are concept only. Actual design and layout of product is subject to change upon production.

SMARTPHONE INTERSCROLLER: Redirect attention from competitors Integrated smartphone opportunity within long- scrolling segment pages, including those of the rising number of competitive models Q5 message reveals itself within an open “window” of the page as shoppers scroll down Mocks are concept only. Actual design and layout of product is subject to change upon production.

NEW CAR HOME SPONSORSHIP: All eyes on Audi 100% SOV of Billboard, MREC and Wallpaper on a popular starting point for undecided shoppers Billboard can auto-play video clip (:07) to grab shoppers’ attention Distinguish Audi from potential competitors early in the shopper’s experience Mocks are concept only. Actual design and layout of product is subject to change upon production.

WHAT’S NEW WITH Q HALF-PAGE: Reinforce Audi’s innovation Upgrade the MREC on Audi Owners pages to showcase Q5’s newest features Larger unit allows more exposure for features and engaging ways to explore them Maintain loyalty by keeping current owners excited about staying with Audi Example of interaction: Shopper can “spin” the panel to see different features Mocks are concept only. Actual design and layout of product is subject to change upon production.

SMARTPHONE HOMEPAGE EDITORIAL SPONSORSHIP: Influence shoppers on-the-go Native brand presence within editorial content on KBB.com’s Mobile Homepage Located in the 2nd position of the editorial “accordion” Outshine the competition by taking advantage of the largest smartphone Homepage real estate Mocks are concept only. Actual design and layout of product is subject to change upon production.

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