Mobilize Business Applications Presenter Name Presenter Title Date

Mobilize your business application on Windows Phone Deliver captivating app experiences Harden apps to protect corporate data Develop apps efficiently using familiar tools We believe Windows Phone is truly the smart choice for business: Deliver captivating app experiences Harden apps to protect corporate data Develop apps efficiently using familiar tools

Mobilize business apps Phone platform Integrate experiences Tools & support Design and develop Cloud services Create and subscribe to services Marketplace Certify and distribute The Windows Phone application platform offers exciting possibilities for enterprises to develop their own applications for internal use. These capabilities include: Phone Platform: A predictable and reliable platform with an all-managed code platform Tools & Support: Familiar technology that you know and use Cloud Services: Rich, integrated solutions for the enterprise Marketplace: A trustworthy platform for delivering apps to your ends users

Phone platform Predictable and reliable Captivating experiences through with Silverlight and XNA Managed code platform enables efficient and rapid development HTML 5 apps written for the PC, web, and phone Developers and designers can unleash their creativity on a very modern phone platform that gives them the freedom they need to create rich interactive and effective applications for employees and customers.   Captivating experiences: The Windows Phone application platform is based on the proven and widely adopted Microsoft Silverlight and the Microsoft XNA Framework. Silverlight is a popular and powerful, yet lightweight, runtime environment that gives developers and designers the ability to create highly interactive, vector-based (and resolution-independent) experiences. Its separation between design and code enables designers to work in XAML, while developers code directly in C#. Silverlight provides hardware-accelerated experiences that are responsive and dynamic. The Silverlight runtime on a mobile device exposes a rich set of application programming interfaces (APIs) that developers can use quickly and easily. XNA is a set of frameworks and components that provide an easy and flexible way to import three-dimensional models, textures, sounds, and other assets directly into a game, as well as a vastly simplified API for manipulating game objects. XNA provides tools and components that accelerate cross-platform game development. Managed code: Windows Phone delivers a managed code platform that provides developers with an efficient and faster way to build higher quality and more reliable applications. HTML 5: Building on the Windows Phone capabilities, developers can create compelling applications using HTML 5 on a platform that crosses PCs, the web, and phones. Integration: With Windows Phone, Microsoft provides a predictable, consistent hardware standard—a single set of specifications for all device manufacturers—to minimize compatibility issues so that every application will run the way it is designed by the developer. A choice of form factors from a range of device manufacturers, all offering a common set of hardware functionality, helps to ensure a consistent user experience. A range of innovative, high-performance phones designed to be compliant with the same reference design minimizes compatibility issues so that every application will run the way it is designed by the developer. Predictable functionality helps improve developer productivity, shorten development cycles, and accelerate time-to-market. Integration with security architecture Common hardware elements Known application platform Experience focus

Tools and support Technology you know Best-of-breed and familiar tools Single download and installation Complete end-to-end developer experience Developer support through community resources and education With Microsoft you get to use best-of-breed tools that you know and use today with rich support. Best of breed tools: Windows Phone application development tools include the Microsoft Visual Studio® development system and Microsoft Expression Blend™ design software; game objects can be developed using Microsoft XNA Game Studio™. Single download: Microsoft provides the Windows Phone Developer Tools as a single, free download. The download package includes: Visual Studio 2010 Express for Windows Phone Visual Studio 2010 Windows Phone add-in for Visual Studio, for developers already working with Visual Studio 2010 Windows Phone Emulator XNA Game Studio 4.0 Microsoft Expression Blend 4 for Windows Phone The tools can be downloaded from http://developer.windowsphone.com. Common format for all Windows Phone apps Developer support through community resources and education Develop Test Package

Cloud services Robust, integrated solutions for the enterprise Efficient app development out-of-the-box Integrates with Windows Azure or 3rd Party Service Supports private, hybrid and public cloud Developers and designers can unleash their creativity on a very modern phone platform that gives them the freedom they need to create rich interactive and effective applications for employees and customers.   The Windows Phone application platform is based on the proven and widely adopted Microsoft Silverlight and the Microsoft XNA Framework. Silverlight is a popular and powerful, yet lightweight, runtime environment that gives developers and designers the ability to create highly interactive, vector-based (and resolution-independent) experiences. Its separation between design and code enables designers to work in XAML, while developers code directly in C#. Silverlight provides hardware-accelerated experiences that are responsive and dynamic. The Silverlight runtime on a mobile device exposes a rich set of application programming interfaces (APIs) that developers can use quickly and easily. XNA is a set of frameworks and components that provide an easy and flexible way to import three-dimensional models, textures, sounds, and other assets directly into a game, as well as a vastly simplified API for manipulating game objects. XNA provides tools and components that accelerate cross-platform game development. Windows Phone delivers an all-managed code platform that provides developers with an easier and faster way to build higher quality and more reliable applications. Building on the Windows Phone capabilities, developers can create compelling applications on a platform that crosses PCs, the web, and phones. With Windows Phone, Microsoft provides a predictable, consistent hardware standard—a single set of specifications for all device manufacturers—to minimize compatibility issues so that every application will run the way it is designed by the developer. A choice of form factors from a range of device manufacturers, all offering a common set of hardware functionality, helps to ensure a consistent user experience. A range of innovative, high-performance phones designed to be compliant with the same reference design minimizes compatibility issues so that every application will run the way it is designed by the developer. Predictable functionality helps improve developer productivity, shorten development cycles, and accelerate time-to-market. Connected and disconnected experiences First class citizen Streamlined app deployment Efficient data delivery

Marketplace Trusted platform for distributing apps Certification Process helps prevent malicious code Centralized publishing and tracking through Marketplace Targeted distribution of apps for employees Microsoft has distilled what is often a complex process for distributing apps into a centralized, efficient process. From submitting and validating apps to distribution via Marketplace, you can rely on the Windows Phone platform to get your users the apps they need to be productive. Certification process: All applications are validated and certified before they are uploaded to Windows Phone Marketplace, reducing the malware threat. This process looks for “well-behaved” apps, and if they do not meet certain development requirements and include things like inappropriate content, they do not pass the certification process. Certification and verification of applications and content by Microsoft further enhances integrity of the phone, consumer confidence, and benefits to developers and consumers alike. Centralized publishing: You can publish and track usage of apps through Marketplace. This gives you one place for everything—a go-to portal to manage all of your apps. The centralized distribution of applications for Windows Phone on Windows Phone Marketplace helps reduce security threats. Developers with malicious intent cannot distribute applications outside of the Windows Phone Marketplace. Targeted distribution: Marketplace can also be used to send out updates for your line of business apps and publish new B2B apps for employees. Application submission, certification, and publication are transparent to the developer; help is available to ease the process for first-time publishers. Developers have a predictable, end-to-end experience from initial registration to payout. ISVs and organizations use the same process to publish multi client business applications or business-to-consumer content and applications. Organizations can also publish their own business-to-business applications for their workers to download, where those applications provide appropriate authentication control. Organizations can be assured that these applications have gone through the same rigorous certification process and meet user experience standards. Reliable update management: For developer support, a dedicated developer portal provides a single, unified destination for organizational developers and ISVs to access the tools and support they need to manage the end-to-end life cycle of their applications. This includes the entire design and development process. The developer portal also provides tools, such as documentation samples, community guides, and packaging and verification tools, that developers use to ship and sell applications through Windows Phone Marketplace. Reliable update management Submit & validate Certify & sign Marketplace App deployment Marketplace

Targeted distribution service Distribute certified apps privately to a targeted set of users Applications are certified before distribution Applications are not discoverable via search or browse Developer can update the applications No limits on the number of users or duration No access control on distribution Apps can be ‘free’ or ‘paid’ Apps can be published publicly at any time Marketplace targeted distribution. For organizations that need more control over how and to whom their business applications are distributed, Microsoft has added capabilities to distribute application in a targeted way. These capabilities include: Applications are certified before distribution Applications are not discoverable via search or browse Developer can update the applications No limits on the number of users or duration No access control on distribution Apps can be ‘free’ or ‘paid’ Apps can be published publicly at any time

GEICO sales advisors get closer to customers “So, if you’re comparing mature code to mature code, Windows Phone 7 development would save 60 percent of the time and budget required for the iPhone.” “We worked with mature code when we developed for the iPhone. If we had been working with similarly mature code on Windows Phone 7— that is, if we were developing our app now—that time requirement would have dropped to about 1,000 hours.” Press Release: http://www.microsoft.com/Presspass/press/2010/dec10/12-13MSGeicoPR.mspx?rss_fdn=Press%20Releases Read the GEICO – Windows Phone case study on Microsoft.com: http://www.microsoft.com/casestudies/Windows-Phone-7/GEICO/Auto-Insurance-Provider-Uses-Windows-Phone-7-to-Connect-with-Customers/4000008644. ________________ REDMOND, Wash. — Dec. 13, 2010 — Auto insurance provider GEICO provides coverage to more than 10 million people in the United States, and now it’s using Windows Phone 7 to connect with them. GEICO now supports Windows Phone 7 as a corporate smartphone for its employees, and has also created a Windows Phone 7 application called GEICO GloveBox that allows customers to pay bills, obtain policy ID information, and receive help in tough situations such as getting in a car accident or changing a flat tire. “With Windows Phone 7, GEICO can connect with customers anywhere,” said Steve Smith, assistant vice president of GEICO’s Internet Business Unit. “Accidentally lock your keys in your car? With just a few taps, help is on the way. With GEICO GloveBox, it’s never been easier to stay current on your payments or get the help you need if you’re ever in an accident.” Customers who download the GEICO GloveBox app will have immediate access to the following services: •Bill Pay and Insurance ID Cards. Users can pay their GEICO auto insurance bills and access current insurance ID cards from their phones. •Accident Helper. Accident Helper helps put customers in contact with emergency services, provides a place to organize photos and has other helpful features in case of an accident. •Roadside Service. The locator feature allows mobile users to find nearby tow services and gas stations. The feature works through the phone’s GPS or when a location is entered manually. •Taxi and Rental Car Service. The locator feature can also help find a ride from just about anywhere. •Auto How To’s. The GloveBox app features step-by-step instructions to help users jump-start a vehicle, change a flat tire or check tire pressure. •Contact GEICO. The app provides GEICO phone numbers for any situation. •Videos. GloveBox provides a range of entertainment to help users pass the time while waiting for any of the above services. Users can check out the real story behind the Gecko and view their favorite GEICO commercials. •Social Media. Users also get the ability to view GEICO’s social media pages such as the Gecko and Caveman Facebook and Twitter pages. GEICO also supports Windows Phone 7 as a corporate phone, taking advantage of the mobile platform’s seamless interoperability of Microsoft Office to help the company’s 24,000 employees stay connected. Employees can now work on the go, place calls, send e-mail, create appointments and attend meetings via corporate accounts on their Windows Phones. “GEICO is truly exemplifying the benefits of Windows Phone 7 for both its consumer and corporate users,” said Mark Hindsbo, vice president, Developer and Platform Evangelism U.S., Microsoft Corp. “By empowering its employees with corporate Windows Phone 7 devices, and providing its custom GloveBox application to its customers, GEICO is clearly innovating to deliver the best possible mobile insurance experience.” The GEICO GloveBox application for Windows Phone 7 is available for download today at http://www.geico.com/information/mobile. A Microsoft case study of GEICO’s use of Windows Phone 7 can be found at http://www.microsoft.com/casestudies/Windows-Phone-7/GEICO/Auto-Insurance-Provider-Uses-Windows-Phone-7-to-Connect-with-Customers/4000008644. About GEICO GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurer in the United States. GEICO provides auto insurance coverage for 10 million policyholders and insures more than 16 million vehicles. In addition to auto insurance, GEICO offers customers insurance products for their motorcycles, all-terrain vehicles (ATVs), and mobile homes. Coverage for life, boats, homes and apartments is available through the GEICO Insurance Agency. Commercial auto insurance and personal umbrella protection are also available. As a member of the Berkshire Hathaway group of companies, GEICO is rated A++ for financial strength by A.M. Best Company and ranks at the top of several national customer satisfaction surveys. For more information, go to http://www.geico.com. -David Weaver Manager of Mobile Applications, GEICO

Next steps Windows Phone provides a platform to create captivating business apps using familiar tools, while complying with corporate policies to protect business data. For more developer information for Windows Phone, please visit: http://create.msdn.com Windows Phone provides a platform to rapidly create compelling apps and games to bring your vision to a global marketplace. Today we talked about four key areas that empower enterprise developers: Phone Platform: A predictable and reliable platform with an all-managed code platform Tools & Support: Familiar technology that you know and use Cloud Services: Rich, integrated solutions for the enterprise Marketplace: A trustworthy platform for delivering apps to your ends users For more developer information for Windows Phone, please visit: http://create.msdn.com We believe Windows Phone is truly the smart choice for business: Deliver captivating app experiences Harden apps to protect corporate data Develop apps efficiently using familiar tools