Sports Viewer Index To General Population A18+

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Presentation transcript:

Sports Viewer Index To General Population A18+ Sports Viewers Tend To Spend More On Big Ticket & Lifestyle Products & Services Sports Viewer Index To General Population A18+ Index Services Spent $100+ on Barber Shop/ last 6months 145 Spent $100+ on Dry Cleaning/ last 6months 126 Spent $100+ on Flower Shop/ last 6months 130 Food/Restaurants Spent $100+ on Fast Food/Drive-in/ last month 117 Spent $500+ on Fine Dining/last month 135 Spent $100+ in Convenience stores/ last month 115 Big Ticket Spent $40K+ On Vehicle/ last year 114 Spent $3K+ on Foreign Vacations/ last year 112 Spent $3K+ on Domestic Vacations/ last year 129 Clothing Spent $500+ on Men’s Big Ticket items/ last year 127 Spent $1000+ on Men’s Low Ticket items / last year 150 Spent $150+ on Sports Clothing / last year 141 Spent $150+ on Athletic Shoes/ last year 137 Source: MRI Doublebase 2015

Sports Viewer Index To General Population A18+ Sports Viewers Tend To Spend More On Big Ticket & Lifestyle Products & Services Sports Viewer Index To General Population A18+ Index Jewelry/Watches Spent $1500+ on Fine Jewelry / last year 128 Spent $500+ on Watches / last year 124 HH Furnishings Spent $700+ on Sofa / last year 118 Spent $700+ on Mattress / last year 118 Spent $700+ on Dining Room Furniture / last year 116 Spent $2500+ on Big Ticket Items / last year 115 Spent $500+ on Low Ticket Items / last year 110 Electronics Spent $1000+ on Audio Equipment/ last year 124 Spent $3000+ on TV Sets/ last year 109 Source: MRI Doublebase 2015