Business Transformation New Markets Business Transformation Disruptive innovation New channels New sectors Existing Markets Incremental innovation New substitutions Cost renovation Sun-setting Existing Products and Services New Products and Services

Business Process Complexity Differentiated investments Large Small Low High Business Process Complexity Scope of Operation Large landscape Utility “Long tail” Differentiated investments

Low High Risk Reward Optimal Focused attention Mitigation Commodity

Information restriction Community Private Public Information restriction Community Individual Collaboration Dedicated collaborative networks Shared Degree of community access Dedicated IP

X Is the primary Business Driver Cloud Compatible ? Is your Business Situation Vertical ? Are the Processes Differentiating? Are there impediments to Outsourcing? Is the Application insulated from Changes to the Business Process? Will the Solution Be a Platform ? Are there impediments to Cloud adoption? Is the Differentiation IT Based? Are the HW, OS and Application Custom? Are the HW and OS Custom (or specialized)? YES NO 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. X

Is the primary Business Driver Cloud Compatible ? Is your Business Situation Vertical ? Are the Processes Differentiating? Are there impediments to Outsourcing? Is the Application insulated from Changes to the Business Process? Are there impediments to Cloud adoption? Is the Differentiation IT Based? Are the HW, OS and Application Custom? Are the HW and OS Custom (or specialized)? YES NO 1. 2. 3. 4. 5. 7. 8. 9. 10.

Is the primary Business Driver Cloud Compatible ? Is your Business Situation Vertical ? Are there impediments to Outsourcing? Are there impediments to Cloud adoption? NO YES 1. 3. 4. 5.