MISSION: To promote awareness and support of science. A 501(c)(3) for science VISION: To ensure that federal funding of scientific research increases. MISSION: To promote awareness and support of science. STRATEGY: To orchestrate a collective effort among societies, philanthropies, educational institutions, and industry that enlists public support to strengthen our national commitment to federal funding of scientific research. ‘RAISING VOICES FOR SCIENCE’ PUBLIC INITIATIVE A three step project arc that began in summer ‘15 to bolster public support for the public sector’s essential role in funding scientific research: Stage 1 Benchmark Study (complete) Stage 2 Test Campaign (underway) Full Campaign SOME FINDINGS FROM BENCHMARK STUDY Americans overwhelmingly view science favorably and trust scientists, but only 1 in 4 believe government’s role in funding science is irreplaceable. One can divide the public into four groups from most to least likely to act. While related, these groups differ from most to least interested in science. Effective message platforms: Science is hope, serve greater good, look forward, highlight benefits. Economic, competitive & jobs arguments fail. SUPPORTING PARTNERS CONTACT: Christopher Volpe, Ph.D., Exec Dir, volpe@sciencecounts.org