AppExchange Partner Academy- Building Your Application Listing By Jesse Dailey 1)Self Introduction Introduce AppExchange - AppExchange from salesforce.com is a service that allows companies create, customize, integrate, and share on-demand applications over the Internet — all without needing to purchase or install software.

Building your listing: Agenda Get to know the AppExchange Listing Select the Setup for your Application listing Build Your Application Listing Frequently Asked Questions

Get to know the AppExchange Listing Title Thumbnail Logo Abstract TD/ GIN Additional Resources

Building your listing: Agenda Get to know the AppExchange Listing Select the Setup for your Application listing Build Your Application Listing Frequently Asked Questions

Select the Setup for your Application Demonstrate your application using: Distribute your application through: or or or

Select the Setup for your Application Demonstrate your application using: Distribute your application through: or or or

Demonstrate your Application through: Fully functional read only version of the application Allow customers to “kick the tires” Present data in a dynamic working environment Appropriate for all Native applications and some Composite applications

Demonstrate your Application through: For applications that are too complicated to demonstrate through a Test Drive Demonstrates the functionality of the application Walkthrough of the application- “A day in the life” Appropriate for some Composite applications and all Client applications

Demo- Suggested Format Overview- Quick introduction to the demo and a discussion of the value proposition.  Step by Step – Show everyday use of the application Outline the functionality a user will see- show it in action! How does your application interact with Salesforce.com- do you create data in a custom object?  Do you import leads?  What are the steps that make this happen? Additional info and conclusion

Additional Considerations in Building a Market your demo toward Salesforce.com users Stay away from marketing your company Screenshots are a must! Remember: you only have 60 seconds to grab a customer’s attention.   Market your demo toward Salesforce.com users.  We already know what on-demand is – so no need to point it out here. Do not spend time talking about your company (history, customers, background, etc.).  Potential customers can find this information elsewhere on the listing. Screenshots are a must.  Show your application in action step by step.  When you show a screen also show the tab that the function is being preformed in.  Allow a user to visualize the application as it would be installed in their SFDC account. Remember: you only have 60 seconds to grab a customer’s attention.  Cut straight to the chase by outlining what your application does and how it provides value to a Salesforce.com customer.

Select the Setup for your Application Demonstrate your application using: Distribute your application through: or or or

Distribute your Application Through: Deploy your custom salesforce.com application at the click of a button Automatically install various elements ranging from Custom Tabs to Pre-Made dashboards Appropriate for all Native and Composite applications

Distribute your Application Through: For applications where an immediate installation is not available: Hardware Appliances Integration services Applications that require contact with direct sales or consulting services The Learn More landing page provides: Additional information about the application Sales contact information Marketing directed towards a salesforce.com customer The “Get It Now” should be packaged and left private

Distribute your Application Through: For applications that install directly to the users desktop or external services that do not use the salesforce.com interface Links to a landing page with more information about the download (not just a direct link to the file)

How do I enable these buttons? By default only Get It Now and Test Drive are available for your listing Other buttons – Demo, Learn More, Download- need to be enabled by salesforce.com Contact your Partner Success Manager or email appexchange@salesforce.com or emeaappexchange@salesforce.com for an evaluation of your application

Building your listing: Agenda Get to know the AppExchange Listing Select the Setup for your Application listing Build Your Application Listing –Tips and Tricks! Frequently Asked Questions

Use the Listing Form as a Guide Use the form when writing your copy for the listing. Log into www.appexchange.com and click on edit for your listing You can now see the text limitations for each item

Title and Logo Title- the name of your product - should not include “for AppExchange” Logo- Your 60x60 record cover

Thumbnail and Screenshot Two separate files Thumbnail is 160x115

Datasheet and Customization Guide Datasheet- Two page summary of key information Customization Guide- For applications that require additional setup or customization to function Step by Step walkthrough for System Admins Adding page layouts for standard salesforce.com objects and tabs Any steps that are needed to activate the application Use any format for Datasheet

Presentation Excellent supplement to a Test Drive Give the business value of your application Use any format

Building your listing: Agenda Get to know the AppExchange Listing Select the Setup for your Application listing Build Your Application Listing Frequently Asked Questions

FAQ: I don’t have a listing! Log into the publisher area of https://www.salesforce.com/appexchange/publishing.jsp Native/ Composite application- After you package and register your first version you will see your listing in the manage my apps area. Client Application- you will need to request a listing from support Log in to the publisher area of www.appexchange.com Click Manage My Publisher Profile and create a profile Click “Request Assistance” and log a case for a new listing

FAQ: My publisher tab is blank! Your publisher profile needs to match the username associated with the profile you created. It will always be in the format of an email address e.g. jdailey@salesforce.com Tip: When in doubt – after clicking Assign Publisher Profile just click My Publisher Profile

FAQ: My Publisher Tab is Blank!

Questions? Contact us via AppExchangePartners@salesforce.com Click on request assistance under Manage My Apps Thanks!