Attracting more traffic is the basic objective of any website owner. A website doesn’t do the job by itself - it requires a push in a right direction to shine. Following are some powerful strategies that can increase your website traffic. A professional SEO Cheshire company can help by expertly developing and implementing these strategies.

Off-page refers to strategies implemented outside of your website and includes building high-quality external links to your website. This can be done by:  Having original linkable content on your website  Creating original value-adding posts on your blog  Inviting guest writers to contribute to your blog  Developing informative guest posts for blogs related to your industry  Posting great content on social pages  Posting value-adding comments on other related blogs and forums

On-page optimisation refers to all strategies included “on” the website and includes:  Optimising your website for keywords. Place keywords at different places, including text, page titles, images and meta tags, among others.  Choosing domain names (your website address) with keywords. Search engines scan your domain name first. By including relevant keywords in the domain name, you attract search engine attention faster.  Submitting your URL to search engines to let them know that you have a website and they are welcome to scan and index it.  Linking your WebPages internally. These internal links guide visitors to different relevant pages within your website giving them a better reading experience. This logic makes internal links dearer to search engines.

A professional SEO Cheshire agency optimises your website with strategies for every website element, including images, page titles, text, links, and more. In-depth and expert optimisation makes it easier for search engines to take notice, scan, and index your website. This means better search ranks and increased traffic.SEO Cheshire

A blog can be your most effective tool to increase website traffic. Here are some tips to run a great blog:  Deliver what your audience likes to read. Content could be solutions to their existing problems, or answers to their most frequent queries regarding your products, services or brand.  Draw a blog plan that contains: oTopics to address oFrequency of posting oKeywords

 Develop original blog content. Add attractive headlines with keywords to attract search engines and target audience.  Make content easy to read by using sub-headings, bullet points, and a simple language.  Include images, infographics, and videos, for greater impact  Include a timely call-to-action to encourage your readers to take the next step.  Promote your blog posts on social media websites relevant to your target audience. Include social sharing facilities within blog posts to encourage sharing.

Whether it is a low-performing landing page or an already popular one, you can tweak either to increase conversions and receive greater traffic. This can be done by:  Using forms of the shortest length. Restrict fields to 3 or even fewer to increase conversions.  Use high-impact headlines – these are shorter in length and tell readers how they benefit.  Keep your landing page content minimal.  Include high-quality authentic images (not stock photos) of what you have to offer to audiences.  Monitor landing page performance, and revise pages, regularly.