Lecture on Managing Marketing Channels and Wholesaling

Slides:

Advertisements

Similar presentations

Michael R. Solomon Greg W. Marshall Elnora W. Stuart

Advertisements

Customers Needs and other Segmenting Dimensions Company Mission, Objectives, & Resources Competitors Current & Prospective S. W. O. T. External Market.

MARKETING CHANNELS AND WHOLESALING. Definition of Marketing Channel A Marketing Channel... consists of individuals and firms involved in the process of.

© 2002 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin MANAGING MARKETING CHANNELS AND WHOLESALING.

McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All Rights Reserved.

Part Six Distribution Decisions

NATURE AND IMPORTANCE OF MARKETING CHANNELS

Chapter 13: Marketing Channels 1 Copyright Cengage Learning 2013 All Rights Reserved Designed & Prepared by Laura Rush B-books, Ltd. Introduction to.

Chapter 8 Distribution channels and logistics management.

McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All Rights Reserved.

Value Chain Management: Channels of Distribution, Logistics, and Wholesaling.

McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All Rights Reserved.

Marketing Channels.

Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 1998 Gilbert A. Churchill, Jr. J. Paul Peter Chapter 14 Managing Distribution Channels Marketing.

1 13. Marketing Channels & Supply Chains. 2 Marketing Channels Move products from producers to consumers Provide time, place, and possession utilities.

Wholesaling Chapter 15.

McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All Rights Reserved.

MT 219 Marketing Unit Six Marketing Channels Retailing and Wholesaling Note: This seminar will be recorded by the instructor.

© 2007 The McGraw-Hill Companies, Inc., All Rights Reserved. McGraw-Hill/Irwin Marketing Management, 8e Chapter Ten Distribution Strategy Key Words /

© 2006 McGraw-Hill Companies, Inc., McGraw-Hill/IrwinSlide 15-5 APPLE STORES: ADDING HIGH-TOUCH TO HIGH-TECH MARKETING CHANNELS.

© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin MANAGING MARKETING CHANNELS AND WHOLESALING 15 C HAPTER.

MGT301 Principles of Marketing Lecture-28. Summary of Lecture-27.

Managing Marketing Channels Instructor: Safaa S. Y. Dalloul Principles of Marketing Unit 9.

MARKETING CHANNELS. DEFINATION A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods,

Global Supply Chain Management

McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies, All Rights Reserved Marketing Intermediaries, Direct Marketing, Indirect Channels, Intensive Distribution,

Marketing Management Marketing 6201

McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.

Supply chain management 15 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall.

15-1 Ch 15 - Place: The Final Frontier  Supply chain: –All of the activities necessary to turn raw materials into a good or service and put it in the.

1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved Chapter 12 Prepared by Deborah Baker Texas Christian University.

MANAGING MARKETING CHANNELS AND WHOLESALING C HAPTER 15.

1 Copyright ©2009 by Cengage Learning Inc. All rights reserved Designed by Eric Brengle B-books, Ltd. CHAPTER 13 Prepared by Amit Shah Frostburg State.

CHAPTER 15 Creating Value Through Supply Chain Management: Channels of Distribution, Logistics, & Wholesaling M A R K E T I N G Real People, Real Choices.

Marketing channels and logistics

M A R K E T I N G Real People, Real Choices Fourth Edition

Marketing Channels and Supply-Chain Management

Chapter 13 Marketing Channels

Marketing Channel Strategy The term marketing channel was first used to describe the existence of a trade channel bridging producers and users. Early writers.

Multichannel Marketing Management 6218 MANAGING MARKETING CHANNELS OF DISTRIBUTION.

Chapter 14: Supply Systems. Wholesaling  wholesaling involves any sale that is not a retail sale; to other businesses for resale, for use in other products,

© 2006 McGraw-Hill Companies, Inc., McGraw-Hill/IrwinSlide 15-1.

GLOBAL MARKETING Distribution Management. Why A Distribution Strategy? To make the right quantities of the right product or service available at the right.

Chapter 12 Marketing Channels and Supply Chain Management.

Chapter 13: Marketing Channels Prepared by Amit Shah, Frostburg State University Designed by Eric Brengle, B-books, Ltd. Copyright 2010 by Cengage Learning.

Chapter 7 Marketing Channel Strategy and Management.

Chapter 16 Marketing Channels

Channel of Distribution DEFINITION—All the intermediaries that participate in the flow of products from producer to consumer GOAL—to make the product available.

Wholesaling Chapter 13. Marketing Channels What is a marketing channel? What is a marketing channel? Intermediaries Intermediaries Transactional role.

Managing Retailing, Whole Saling and Market Logistic

Marketing Channel A set of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer.

Essentials of Health Care Marketing 2 nd Ed. Eric Berkowitz Chapter 10 Distribution.

© 2016 Cengage Learning. All Rights Reserved. MKTG9 Lamb, Hair, and McDaniel Chapter 14 Marketing Channels.

McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.

14-1 Channels of Distribution Chapter Chapter Goals Nature and importance of middlemen and distribution channels Direct sales to retailers Decisions.

© 2012 McGraw-Hill Ryerson Ltd. Factors in Choosing a Marketing Channel Target Market Coverage Satisfying Buyer Requirements Profitability 0 LO 5.

PRODUCT STRATEGY Product Bundle of physical, service, and symbolic attributes designed to satisfy buyers’ wants. Classifying Goods and Services Classifying.

Principles of Marketing - UNBSJ

What is a marketing channel?

McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All Rights Reserved.

Copyright © 2007 McGraw-Hill Ryerson Limited

If you see a train of coal

Chapter 12 Marketing Channels and Channel Members

CHAPTER 14: Marketing Channels and Supply Chain Management

The Nature of Distribution

Distribution and Marketing Channel

Channels of Distribution

Distribution Strategy

Chapter 5.2 Channel Management

Making and Delivering Value

Presentation transcript:

Lecture on Managing Marketing Channels and Wholesaling www.AssignmentPoint.com

You can eliminate the middleman but you can not eliminate its functions Defining Marketing Channels of Distribution

Marketing intermediaries

NATURE AND IMPORTANCE OF MARKETING CHANNELS Value Created by Intermediaries

How intermediaries minimize transactions

Marketing channel functions performed by intermediaries

CHANNEL STRUCTURE AND ORGANIZATION Marketing Channels for Consumer Goods and Services Direct channel Indirect channels

Common marketing channels for consumer marketing

Common marketing channels for business marketing

Representative electronic marketing channels

CHANNEL STRUCTURE AND ORGANIZATION Direct Marketing Channels Multiple Channels and Strategic Alliances Dual distribution Strategic channel alliances

Nestlé and General Mills Food industry’s first strategic alliance

CHANNEL STRUCTURE AND ORGANIZATION A Closer Look at Channel Intermediaries Merchant Wholesalers Agents and Brokers Manufacturer’s agents Selling agents Brokers Manufacturer’s Branches and Offices

CHANNEL STRUCTURE AND ORGANIZATION Vertical Marketing Systems and Channel Partnerships

Types of vertical marketing systems

CHANNEL STRUCTURE AND ORGANIZATION Vertical Marketing Systems and Channel Partnerships Corporate Systems Contractual Systems Franchising Administered Systems Channel Partnerships

CHANNEL CHOICE AND MANAGEMENT Factors Affecting Channel Choice and Management Environmental Factors Consumer Factors Product Factors Company Factors

CHANNEL CHOICE AND MANAGEMENT Channel Design Considerations Target Market Coverage Intensive distribution Exclusive distribution Selective distribution Satisfying Buyer Requirements Profitability Global Dimensions of Marketing Channels

CHANNEL CHOICE AND MANAGEMENT Channel Relationships: Conflict, Cooperation, and Law Conflict in Marketing Channels Disintermediation Cooperation in Marketing Channels Channel captain Legal Considerations

Channel strategies and practices affected by legal restrictions