Healthy Eating By Jessica Davies

Production Media/Delivery/Deadline I will be using photography to take the photos of my frame. Then I will be using model stop motion to make my infomercial.

Production Mind maps All my ideas on the one page for my infomercial and on the other where my idea will be placed. When doing my location I will use a box and decorate it like a night club.

Production Mind maps These are my characters, however with the time and having to take so many frames I will only be using four. Two fruit and two vegetable.

Production Concept/Style/USP Little fruit people with wiggly eyes and party hats. The start of the animation is the fruit dancing in a night club. Then they stop quickly and say “STOP, remember your five a day!” USP- My own photos, will be my own style of shots which will look good when assemble to make my animation. Cheesy little message

Production Audience From looking at my survey my target audience will be 5-10 year olds. My images will have to be suitable for their audience. This is great for me because

Production Equipment/Techniques I will need to use real fruit for my animation. I will probably be using 4 different fruits. I will also be using a box and creating a night club theme on the back to the fruit are in a nightclub. I will be using various camera shots. This will show my client how many different techniques I can do with my camera. I will be assembling all my shots to make an animation afterwards.

Production Resources/Budget £2641.17 Large Animation Rostrum lights & bulbs – £94.99 Mini Studio Beam GU-10 Black - £28.99 iMovie - £10.99 Adobe After Effects - £53 a month Adobe Photoshop - £556 MacBook/mac - £999-£1200 Nikon DLSR - £279 Pen - £1+ Pencil – 20p+

Production Collaboration I will be working on my own, however I may need help using the software to assemble my animation.

Production Constraints My infomercial advertisement will have to be suitable for children in the PG range as my audience will be aimed at 5-10 year olds. My language will have to be mild, which it will be and my images will need to be suitable for 5-10 year olds to look at.