International Conference "Social Change in the Global World", University “Goce Delcev”- Shtip, Macedonia, 3-5 September 2015 New Media - Opportunities and Challenges of Modern Business Organization Management Yanica Dimitrova, PhD, UniBIT, Sofia

New approaches for the realization of competitive advantages; D-r Yanica Dimitrova New Media - Opportunities and Challenges of Modern Business Organization Management Contemporary business environment – dynamic, trends, threats, opportunities; New approaches for the realization of competitive advantages; International Conference "Social Change in the Global World", University “Goce Delcev”- Shtip, Macedonia, 3-5 September 2015

Minimizing restrictions, adaptability, flexibility D-r Yanica Dimitrova New Media - Opportunities and Challenges of Modern Business Organization Management “Boundaryless organization” – virtual organization, network organization, strategic alliances: Minimizing restrictions, adaptability, flexibility Free flow of communication process – creative solutions, innovation; Interactivity between stakeholders; Leadership and informal style of management; International Conference "Social Change in the Global World", University “Goce Delcev”- Shtip, Macedonia, 3-5 September 2015

New strategies and practices in the management of D-r Yanica Dimitrova New Media - Opportunities and Challenges of Modern Business Organization Management New media – new topic – last 25 years – predetermined by the technological, economic and socio-cultural development; New strategies and practices in the management of organization in terms of: corporate culture, leadership, management of identity and corporate reputation via new media; communication organization-stakeholders International Conference "Social Change in the Global World", University “Goce Delcev”- Shtip, Macedonia, 3-5 September 2015

New media, social media; Co-participation, democratization of D-r Yanica Dimitrova New Media - Opportunities and Challenges of Modern Business Organization Management New media, social media; Co-participation, democratization of creation, publishing, distribution of content; Main opportunities and challenges of new media International Conference "Social Change in the Global World", University “Goce Delcev”- Shtip, Macedonia, 3-5 September 2015

D-r Yanica Dimitrova New Media - Opportunities and Challenges of Modern Business Organization Management Corporate culture - sharing corporate ideology is through the collective experience and constant social interaction; cultural forms are used by the organization to communicate and reinforce the impact of sharing postulates. International Conference "Social Change in the Global World", University “Goce Delcev”- Shtip, Macedonia, 3-5 September 2015

Organization – hierarchical and network nature D-r Yanica Dimitrova New Media - Opportunities and Challenges of Modern Business Organization Management Organization – hierarchical and network nature Corporate culture – orientation toward change and preservation of status quo; Constant change John Kotter /2012/ principles and accelerators; International Conference "Social Change in the Global World", University “Goce Delcev”- Shtip, Macedonia, 3-5 September 2015

D-r Yanica Dimitrova New Media - Opportunities and Challenges of Modern Business Organization Management Management of organizational and corporate identities – rhetorical perspective – overall expression of the company; Identity a presentation of the organization self /Goffman, 1959/ as a process that "occurs in enactment and in social interaction" /Cornelissen and Harris, 2001/; International Conference "Social Change in the Global World", University “Goce Delcev”- Shtip, Macedonia, 3-5 September 2015

Online reputation management - opportunity and risk D-r Yanica Dimitrova New Media - Opportunities and Challenges of Modern Business Organization Management Corporate reputation - the aggregate pictures that have different groups of stakeholders toward the company; Online reputation management - opportunity and risk International Conference "Social Change in the Global World", University “Goce Delcev”- Shtip, Macedonia, 3-5 September 2015

How can be managed the reputation online? D-r Yanica Dimitrova New Media - Opportunities and Challenges of Modern Business Organization Management Online reputation - characterized by constant change, multidirections - different messages evoke comments that give rise to new comments, interactivity, irrationality and uncertainty. How can be managed the reputation online? International Conference "Social Change in the Global World", University “Goce Delcev”- Shtip, Macedonia, 3-5 September 2015

D-r Yanica Dimitrova New Media - Opportunities and Challenges of Modern Business Organization Management The application of comprehensive, competently designed and implemented accordingly program management of corporate reputation, the company's presence online - the purpose of which is to support the trust that the company has created to yourself, encourage loyalty and commitment to it. It can be done through its overall performance - both offline and online, its actions, its strategies, products and services offered. International Conference "Social Change in the Global World", University “Goce Delcev”- Shtip, Macedonia, 3-5 September 2015

D-r Yanica Dimitrova New Media - Opportunities and Challenges of Modern Business Organization Management The function of online communication via new / social media in the organization is to increase the commitment of the organization in the interactive communication with the stakeholders. Communicating via social media offers an opportunity to encourage creativity, innovation, knowledge management and bringing the organization to a new level of competitiveness. International Conference "Social Change in the Global World", University “Goce Delcev”- Shtip, Macedonia, 3-5 September 2015

Brandfog Survey, 2014: The Global Social CEO: Over 70% - active communication of top managers through social media creates a strong and quality relationship with stakeholders, Approximately 80% - new media - communication channel support proactivity of leaders in response to the challenges emerging for the company. 60% - prefer to be clients of a company whose values and leadership practices are clearly communicated by managers through social media. 80% - the perception and communication of managers via social media - communication of company values; shaping reputation – confidence , effective tool for the prevention of potential reputational crisis.

Internal Communications: Emerging Trends and the Use of Technology, Survey Report, 2014, Melcrum:   Most used communication channels: intranet / 93% /, email / 90% / and leadership communication/ 84% /. In the next 12 months 46% of respondents plan to develop the tools of social media for IC and the opportunities it provides intranet / 45% /. More than 60% of respondents plan to invest in improving the applications of social networks for IC, followed by intranet / 59% /.

Thank you for your attention! Questions?