HDR, SDR, Cloud, Robots & Happy Viewer Video Q, Inc. Presentation Victor Steinberg, Roderick Snell HDR, SDR, Cloud, Robots & Happy Viewer Video Q Confidential & Proprietary www.videoq.com

HDR vs. SDR: Long-term Peaceful Coexistence ? HDR10 Rendered in accordance with the metadata HDR10 to SDR Converted & rendered by VideoQ The rendition of HDR images by HDR displays relies on the corresponding metadata. In fact, without such metadata proper reproduction of HDR images is not possible. What is good for a darkened theatre may be quite sub-optimal for a living room with lights on. HDR10 Fine for home theatre, too dark for living room HDR10 auto-converted to SDR Suitable for living room © 2017 VideoQ, Inc. www.videoq.com © 2017 VideoQ, Inc. www.videoq.com Video images: courtesy of newsbyte.co.uk

HDR vs. SDR: Long-term Peaceful Coexistence ? Conversion of HDR imagery to SDR format is a serious challenge, especially when you need to automate optimal tone-mapping without continuous back-and-forth human intervention. It requires continuous calculations of the actual content’s Light Levels, and normalizing and mapping image gradations, checking, adjusting and editing metadata in sync with the imagery. HDR10 Fine for home theatre, too dark for living room HDR10 auto-converted to SDR Suitable for living room © 2017 VideoQ, Inc. www.videoq.com 3 © 2017 VideoQ, Inc. www.videoq.com Video images: courtesy of newsbyte.co.uk

HDR & SDR: Long Live Peaceful Coexistence ! VideoQ Cloud Robots In an automated environment, a smaller number of human operators should focus only on optional final checks or complicated cases. The lion’s share of the hard work should be done by cloud-based automated processors and quality assurance or quality control tools. These software tools should also provide indicators presenting all relevant parameters in a manner that is time-saving, clearly understood, and “easy to spot at a glance.” HDR10 Fine for home theatre, too dark for living room HDR10 auto-converted to SDR Suitable for living room © 2017 VideoQ, Inc. www.videoq.com 4 © 2017 VideoQ, Inc. www.videoq.com Video images: courtesy of newsbyte.co.uk

Which Type Of Control You Prefer ? What can you do with manual video processors control and visual QC? A few video titles per day? Traditional professional image & sound processing controls, and traditional quality control methods requiring a large number of high-grade video & audio monitors, are no longer the answer, Yet some human involvement is still needed. When a modern pilot controls a modern jetliner, its networks of smart electronic sensors, smart dashboard indicators, and smart auto-pilot software are vitally important. At VideoQ we call them “Productivity Tools”. Final decisions are always up to the pilot. Therefore our slogan is “Robot-assisted human decisions.” © 2017 VideoQ, Inc. www.videoq.com 5 © 2017 VideoQ, Inc. www.videoq.com

Which Type Of Control You Prefer ? Traditional professional image & sound processing controls, and traditional quality control methods requiring a large number of high-grade video & audio monitors, are no longer the answer, Yet some human involvement is still needed. When a modern pilot controls a modern jetliner, its networks of smart electronic sensors, smart dashboard indicators, and smart auto-pilot software are vitally important. At VideoQ we call them “Productivity Tools”. Final decisions are always up to the pilot. Therefore our slogan is “Robot-assisted human decisions.” © 2017 VideoQ, Inc. www.videoq.com 6 © 2017 VideoQ, Inc. www.videoq.com

Which Type Of Control You Prefer ? Traditional professional image & sound processing controls, and traditional quality control methods requiring a large number of high-grade video & audio monitors, are no longer the answer, Yet some human involvement is still needed. When a modern pilot controls a modern jetliner, its networks of smart electronic sensors, smart dashboard indicators, and smart auto-pilot software are vitally important. At VideoQ we call them “Productivity Tools”. Final decisions are always up to the pilot. Therefore our slogan is “Robot-assisted human decisions.” © 2017 VideoQ, Inc. www.videoq.com 7 © 2017 VideoQ, Inc. www.videoq.com

Which Type Of Control You Prefer ? Traditional professional image & sound processing controls, and traditional quality control methods requiring a large number of high-grade video & audio monitors, are no longer the answer, Yet some human involvement is still needed. When a modern pilot controls a modern jetliner, its networks of smart electronic sensors, smart dashboard indicators, and smart auto-pilot software are vitally important. At VideoQ we call them “Productivity Tools”. Final decisions are always up to the pilot. Therefore our slogan is “Robot-assisted human decisions.” © 2017 VideoQ, Inc. www.videoq.com 8 © 2017 VideoQ, Inc. www.videoq.com

Which Type Of Control You Prefer ? Traditional professional image & sound processing controls, and traditional quality control methods requiring a large number of high-grade video & audio monitors, are no longer the answer, Yet some human involvement is still needed. When a modern pilot controls a modern jetliner, its networks of smart electronic sensors, smart dashboard indicators, and smart auto-pilot software are vitally important. At VideoQ we call them “Productivity Tools”. Final decisions are always up to the pilot. Therefore our slogan is “Robot-assisted human decisions.” © 2017 VideoQ, Inc. www.videoq.com 9 © 2017 VideoQ, Inc. www.videoq.com

Which Type Of Control You Prefer ? Traditional professional image & sound processing controls, and traditional quality control methods requiring a large number of high-grade video & audio monitors, are no longer the answer, Yet some human involvement is still needed. When a modern pilot controls a modern jetliner, its networks of smart electronic sensors, smart dashboard indicators, and smart auto-pilot software are vitally important. At VideoQ we call them “Productivity Tools”. Final decisions are always up to the pilot. Therefore our slogan is “Robot-assisted human decisions.” © 2017 VideoQ, Inc. www.videoq.com 10 © 2017 VideoQ, Inc. www.videoq.com

Which Type Of Control You Prefer ? Traditional professional image & sound processing controls, and traditional quality control methods requiring a large number of high-grade video & audio monitors, are no longer the answer, Yet some human involvement is still needed. When a modern pilot controls a modern jetliner, its networks of smart electronic sensors, smart dashboard indicators, and smart auto-pilot software are vitally important. At VideoQ we call them “Productivity Tools”. Final decisions are always up to the pilot. Therefore our slogan is “Robot-assisted human decisions.” © 2017 VideoQ, Inc. www.videoq.com 11 © 2017 VideoQ, Inc. www.videoq.com

Which Type Of Control You Prefer ? Traditional professional image & sound processing controls, and traditional quality control methods requiring a large number of high-grade video & audio monitors, are no longer the answer, Yet some human involvement is still needed. When a modern pilot controls a modern jetliner, its networks of smart electronic sensors, smart dashboard indicators, and smart auto-pilot software are vitally important. At VideoQ we call them “Productivity Tools”. Final decisions are always up to the pilot. Therefore our slogan is “Robot-assisted human decisions.” What can you do with semi-automated controls and automated AV processing in the cloud? Hundreds of video titles per day. Same price! © 2017 VideoQ, Inc. www.videoq.com 12 © 2017 VideoQ, Inc. www.videoq.com

VQPT & Media Ambit TM Data Usage Workflow Video Q, Inc. Presentation VQPT & Media Ambit TM Data Usage Workflow MOV/MXF/MP4, WAV, BIF, VTT/TTML Media Package Processor Transcoder Original Media Files + Extracted & Normalized Files MP4, BIF, VTT/TTML CDN Storage Internet Player Mobile Devices MOV.EVQ, WAV.EVQ Settings & Controls Decision-making Engine JSON Directed Acyclic Graph QC Operator Job Request (only if needed) Orchestrator Automated Job Request Database Ambit Data Encrypted Media Files LAN/WAN Ambit Data QC Operator Annotations added to Descriptive Metadata Input QC Area Response Messages MacBook Pro 25" monitor, 2560x1440 47" display, 1920x1080 DP HDMI QC Operator VQCP: Media Ambit Compatible Secure Video QC Player Messages added to Descriptive Metadata Encrypted Media Files Remote Access to Database Management Dashboard Media Ambit means a set of technical and semantic metadata about moving images, sounds, and timed text, whether embedded in files or centralized externally. Media Ambit’s Role in Automated and Automation-Assisted Workflows is this, and you’ll find them all illustrated on this page. Robot-assisted human decision-making tools. Robots-learning-from-people tools. Media Ambits repositories and machine services optimized for automation, web services, and directed acyclic workflows. Automated and manual control of optimized video and audio processing/conversions. Automated and manual quality assurance and quality control tools. Measuring, annotating, and automatically modifying files to match target ambits. Notifying machines, people, and dashboards in automated workflows. VOD/OTT Customers Using Media Ambit Data Video Q Confidential & Proprietary © 2017 VideoQ, Inc. www.videoq.com

VideoQ Productivity Tools = Happy Viewer Robot-assisted human decisions Robots learning from humans + VideoQ Cloud Robots + Video Engineer Creative Guy There are always too many things to do. Are you running out of resources? Does it drives you mad sometimes? Relax and give us a call. VideoQ to the rescue. © 2017 VideoQ, Inc. www.videoq.com © 2017 VideoQ, Inc. www.videoq.com