Shop by Make: Bolder Branding to Build Consideration Get noticed by car shoppers beginning their research process Build consideration for your vehicle before a consumer chooses a competitor Bolded and branded Shop by Make navigation links bring your brand to the front of consideration sets Seamlessly integration into the Homepage and New Car Homepage reaches shoppers before they’ve begun pricing

Conquest Quick Link: Conquest to Capture Consideration Intercept consumers as they move down pricing paths Conquest competitive vehicles along the New Car pricing paths with a Quick Link Highlight vehicle features and advantages with more text Drive consumers to your model’s Overview page to see ratings, read expert reviews, and be convinced to price their own

Thought Bubble2: Double Up Your Consideration Power Trigger twice the consideration with a second branded segment logo Deliver an impactful and attention grabbing visual integrated within KBB.com’s segment search tool Pull consumers into your consideration set on the Homepage and New Car Homepage Demonstrate multi-segment domination with a secondary logo