NOTES.— (1) Higher SVI (rank percentile score) indicates higher vulnerability. Therefore, +1 SD socioeconomic status (SES) SVI indicates counties with lower socioeconomic status (more vulnerable), whereas –1 SD socioeconomic status (SES) SVI indicates counties with higher socioeconomic status (less vulnerable). (2) For political ideology, “less conservative” indicates –1 SD in Trump’s advantage (grey bars), whereas “more conservative” indicates +1 SD in Trump’s advantage (black bars). (3) * = p < .05, ** p < .01, *** p < .001 (all two-tailed). (4) Using 2012 presidential election results generated equivalent results. From: Political Ideology and Consumer Research beyond Complaining Behavior: A Response to the Commentaries J Consum Res. 2017;44(3):511-518. doi:10.1093/jcr/ucx085 J Consum Res | © The Author 2017. Published by Oxford University Press on behalf of Journal of Consumer Research, Inc. All rights reserved. For permissions, please e-mail: journals.permissions@oup.com
NOTES.—(1) Trump’s advantage (percentage of votes for Trump minus percentage of votes for Clinton) is regressed separately on each of the four SVI themes: socioeconomic status (top left), household and disability (top right), minority status and language (bottom left), housing and transportation (bottom right). (2) For SVI, we use the rank percentile index in which a higher value indicates a greater social vulnerability. From: Political Ideology and Consumer Research beyond Complaining Behavior: A Response to the Commentaries J Consum Res. 2017;44(3):511-518. doi:10.1093/jcr/ucx085 J Consum Res | © The Author 2017. Published by Oxford University Press on behalf of Journal of Consumer Research, Inc. All rights reserved. For permissions, please e-mail: journals.permissions@oup.com