Fast Track Insights Weekly Summary August 13th - August 19th Cyclone Bicycle Supply Prepared on August 24th 2017 Powered by RETAIL DATA PARTNERS Powered by RETAIL DATA PARTNERS Private and Confidential | Fast Track Insights

A Data-Driven Approach AMAZON ORDERS AMAZON SALES FAST TRACK AMS CHARGEBACKS CATEGORY PERFORMANCE BRAND PERFORMANCE INDIVIDUAL PRODUCT PERFORMANCE Private and Confidential | Fast Track Insights

Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate Fulfillment Rate Private and Confidential | Fast Track Insights

Amazon Sales Shipped COGS Shipped SKUs Average Sales Price Inventory Weeks of Cover Private and Confidential | Fast Track Insights

Fast Track Fast Track Replenishable Out of Stock Non-Replenishable Out of Stock Lost Buy Box Private and Confidential | Fast Track Insights

AMS Sales Spend Average Cost of Sale Conversion Rate Private and Confidential | Fast Track Insights

Chargebacks PO - On-Time Non-Compliance Unfilled by cancel date Oversized Carton ASN - On-Time Non-Compliance Private and Confidential | Fast Track Insights

Category Activity Category Shipped COGS August 13th - August 19th Change over last week 9000 Cycling - 9130 Bike Locks $51,707.56 $16,129.69 9000 Cycling - 9204 Drivetrain and Accessories $29,919.46 $3,263.37 9000 Cycling - 9100 Accessories $23,150.26 $-638.94 9000 Cycling - 9107 Tires $22,476.53 $-2,228.47 9000 Cycling - 9208 Handlebars- Stems- and Seatposts $16,178.46 $2,590.53 UNKNOWN - UNKNOWN $8,915.39 $1,994.39 9000 Cycling - 9206 Brake Parts and Accessories $7,475.94 $486.63 9000 Cycling - 9114 Wire Bead Tires $5,233.51 $-663.58 9000 Cycling - 9108 Tubes $4,054.73 $-396.00 9000 Cycling - 9106 Wheels $3,898.27 $1,944.48 9000 Cycling - 9103 Bike Cleaners and Lubes $2,275.19 $-43.46 9000 Cycling - 9499 Uncategorized $2,238.70 $233.86 9000 Cycling - 9102 Tools $2,022.02 $398.94 9000 Cycling - 9112 Suspension $2,020.52 $24.80 9000 Cycling - 9154 Bike Baskets $1,226.15 $25.81 Private and Confidential | Fast Track Insights

Brand Activity Brand Shipped COGS August 13th - August 19th Change over last week Kryptonite (KRYA0) $51,263.38 $16,188.44 SRAM (SRAM0) $30,950.10 $1,529.79 UNKNO $20,696.03 $4,995.55 Maxxis (MAXAP) $13,773.28 $-2,083.50 Race Face (RACA7) $8,603.99 $1,125.78 SCHWALBE (SCHAW) $8,463.17 $-1,522.67 Cane Creek (CANDE) $4,722.06 $586.52 Sta Tru (STAJU) $3,909.54 $459.71 Mirrycle (MIRAK) $3,379.04 $-855.14 Kool Stop (KOOAF) $3,210.16 $-84.79 RockShox (ROCCM) $2,571.84 $492.57 Race Face (RACBD) $1,923.89 $249.66 FSA (FSAAA) $1,904.61 $1,025.15 Truvativ (TRUCD) $1,855.08 $704.82 Avid (AVID0) $1,835.44 $98.50 Private and Confidential | Fast Track Insights

Top Products Parent Products Individual Products Product Shipped COGS Change over last week Kryptonite Kryptolok Standard Bicycle U-Lock w/4-foot Flex Cable (B074KP7PS7) $28,725.50 $11,143.67 Kryptonite New York Fahgettaboudit Mini Bicycle U-Lock (B074KLVF6G) $8,464.93 $24.62 Kryptonite New York Standard Bicycle U-Lock (B074KPLNQX) $8,403.19 $5,439.83 DZ Nuts Pro Chamois Cream (B008F9J16M) $5,291.29 $1,561.90 SRAM Supercork Bicycle Bar Tape (B00142MD62) $3,641.71 $102.20 Cane Creek 3G Thudbuster Long Travel Seatpost, 27.2 (B003NE5IRK) $2,718.38 $234.90 Maxxis High Roller II Dual Compound EXO Folding Tire (B00GOTWQW6) $2,489.69 $473.95 Mirrycle MTB Bar End Mountain Bicycle Mirror (B01G98514Q) $2,391.30 $-1,243.96 Kryptonite New York Fahgettaboudit Chain and New York Disc Lock (1415), 14m... (B073W8N26F) $2,142.79 $1,688.09 Maxxis Ardent TR EXO Tire (B00OAWWPCA) $2,120.58 $-1,032.15 Individual Products Product COGS Change Out of Stock Kryptonite KryptoLok Series 2 Bicycle U Lock with 4ft Flex Cable (B005YPK8G2 / LK41051) $28,725.50 $11,143.67 6.26 % Kryptonite 997986 18mm New York Fahgettaboudit U-Lock,Black Mini (B000OZ9VLU / 134961) $8,464.93 $24.62 1.64 % Kryptonite New York Standard Bicycle U-Lock with Transit FlexFrame Bracket ... (B005YPK9SY / 152064) $8,403.19 $5,439.83 1.06 % DZNuts Pro Chamois Cream, 4 ounce,120ml (B001C6DIF0 / 095.011.11000) $5,291.29 $1,561.90 1.02 % SRAM Supercork Bicycle Bar Tape (Black) (B00142FFCG / 00.7915.017.000) $2,617.40 $258.39 0.21 % Mirrycle MTB Bar End Mountain Bicycle Mirror (B0009R96YK / MI0001) $2,391.30 $-1,243.96 0.25 % Kryptonite 999492 Black 14mm x 60-quot- (1415) New York Fahgettaboudit Chain and... (B001SMUB7G / 999492) $1,893.59 $1,520.51 1.62 % SRAM Eagle XG-1295 12-speed MTB Cassette 10-50T Black (B01DUSCXQW / 00.2418.071.000) $1,785.72 $0.00 0.41 % Cane Creek 3G Thudbuster Long Travel Seatpost, 27.2, Black (B000T3BYH6 / ST3272K) $1,538.98 $5.43 0.35 % Maxxis EXO 3C Triple Compound Minion DHF Folding Tire, 27.5 x 2.3-Inch (B00EEEBM4G / TB85925100) $1,510.34 $424.84 0.00 % Private and Confidential | Fast Track Insights

Increasing Products Increasing Parent Products Shipped COGS Change over last week Kryptonite Kryptolok Standard Bicycle U-Lock w/4-foot Flex Cable (B074KP7PS7) $28,725.50 $11,143.67 Kryptonite New York Standard Bicycle U-Lock (B074KPLNQX) $8,403.19 $5,439.83 SRAM Roam 60 10-Speed Rear Wheel (B00HLB17HG) $1,728.78 Kryptonite New York Fahgettaboudit Chain and New York Disc Lock (1415), 14m... (B073W8N26F) $2,142.79 $1,688.09 DZ Nuts Pro Chamois Cream (B008F9J16M) $5,291.29 $1,561.90 Maxxis Minion DHF Wide Trail 3C/EXO/TR Tire - 27.5in (B01EONGO1C) $1,452.00 $1,355.20 Quarq SRAM Red Power Meter Crank Arms - BB30 (B01EONXG36) $1,044.75 Race Face Ambush Guard (B00PUGV6XY) $811.62 $686.70 Hollywood Racks Expedition Trunk Mounted Bike Rack (B00T4BIAT4) $631.33 Race Face Atlas Bike Pedal (B00GTKH4VS) $730.31 $521.65 Increasing Individual Products Product COGS Change Out of Stock Kryptonite KryptoLok Series 2 Bicycle U Lock with 4ft Flex Cable (B005YPK8G2 / LK41051) $28,725.50 $11,143.67 6.26 % Kryptonite New York Standard Bicycle U-Lock with Transit FlexFrame Bracket ... (B005YPK9SY / 152064) $8,403.19 $5,439.83 1.06 % DZNuts Pro Chamois Cream, 4 ounce,120ml (B001C6DIF0 / 095.011.11000) $5,291.29 $1,561.90 1.02 % Kryptonite 999492 Black 14mm x 60-quot- (1415) New York Fahgettaboudit Chain and... (B001SMUB7G / 999492) $1,893.59 $1,520.51 1.62 % SRAM Red Quarq Bb30 172.5mm 130mm No BB Rings (B01BMKL8UM / 00.3018.090.172) $1,044.75 0.00 % Maxxis Minion DHF Wide Trail 3C/EXO/TR Tire - 27.5in 3C Maxx Terra/EXO/TR, ... (B01574KQYS / 1141-TB85975100) $1,064.80 $968.00 56.59 % SRAM Roam 60 10-Speed Rear Wheel, 27.5-Inch/12mm (B00G9ZZ33E / 00.1918.118.004) $905.55 SRAM XX 10SP Rear 2SP Index Front Trigger Shifter Set with Discrete Clamp (B002WLPL72 / 49-10-999) $901.85 SRAM Roam 60 10-Speed Rear Wheel, 26-Inch/12mm (B00G9ZZ816 / 00.1918.118.001) $823.23 RockShox Boxxer Team Coil 200 26-Inch Maxle DH Black Charger DH RC Aluminum... (B00JYD7JEY / 00.4018.784.001) $786.80 Private and Confidential | Fast Track Insights

Decreasing Products Decreasing Parent Products Shipped COGS Change over last week Mirrycle MTB Bar End Mountain Bicycle Mirror (B01G98514Q) $2,391.30 $-1,243.96 Maxxis Ikon 3C EXC EXO Folding Tire (B00GOU0T6U) $439.54 $-1,150.06 Maxxis Ardent TR EXO Tire (B00OAWWPCA) $2,120.58 $-1,032.15 SRAM XX1 X-DOME Cassette (B00A3FYU8A) $1,227.00 $-981.60 SRAM Omnium Track Bicycle Crankset w/GXP Cups (B00GSLQ9SM) $578.50 $-887.28 Tires, 26-quot- x 1.95-quot-, Select Tread Pattern. Bicycle Tire, Kenda -amp- Sunlite (B0121FZU3I) $283.50 $-759.78 SRAM X0 Trigger Shifter for 10-Speed Systems (B00GZJ5UGE) $0.00 $-538.47 ODI bike grips handle Rouge Bonus Pack (B002MA47Y6) $33.48 $-519.15 SRAM XG-1099 XX Cassette (B008NZH72I) $-472.06 Maxxis Minion Rear II KV Exo 26x2.30 Tubeless ready Black Tyre (B01F1H4890) $0.01 $-471.76 Decreasing Individual Products Product COGS Change Out of Stock Mirrycle MTB Bar End Mountain Bicycle Mirror (B0009R96YK / MI0001) $2,391.30 $-1,243.96 0.25 % Wald 10252 Bicycle Training Wheels (16 to 20-Inch Wheels, .75 and 1-Inch Fr... (B000C1YTCW / W10252) $136.48 $-1,177.14 0.18 % Maxxis Ikon 3C EXC EXO Folding Tire, 29-Inch x 2.2-Inch (B00CLIRX4K / TB96740100) $47.46 $-1,052.04 40.15 % SRAM XG-1199 XX1 Cassette (B009F92AVO / 155261) $1,227.00 $-981.60 0.00 % RockShox Boxxer World Cup Solo Air 200 Maxle DH Black Charger DH RC Aluminu... (B00JYD7JG2 / 00.4018.784.002) $0.00 $-891.71 Maxxis EXO Double Compound Ardent Folding Tire, 27.5 x 2.4-Inch (B00EEEBMVY / TB85967100) $464.64 $-774.40 Kenda K841A Komfort 26x1.95 Steel Bead Black Tire (B001C67HTI / 012651841433) $283.50 $-759.78 25.80 % RockShox Maxle Lite Tapered Steerer Crown Adjust Solo 140mm Air Fork, Black... (B00EPGRDQY / 00.4018.641.001) $332.88 $-625.78 SRAM XX 10SP Rear 2SP Index Front Trigger Shifter with Discrete Clamp (B002WLPL90 / 007015124020...) $300.99 $-543.20 Maxxis Ardent Single Compound EXO Tubeless Ready Folding Tire, 29-Inch x 2.... (B00EEEBO2G / TB96734100) $1,200.32 $-526.41 Private and Confidential | Fast Track Insights

Appendix Private and Confidential | Fast Track Insights

Services Review Using a Data-Driven Strategy Catalog Data Quality Compare Amazon data sources and purchase orders to identify and set up missing catalog items Continuously compare replenishment codes to all available data sources to maintain fidelity Create new listings for missing items and set up new products in advance of line changes Scrape Amazon content to detect and correct changes in variations or suppressed products Detect and consolidate duplicate listings Forecasting Provide digestible format of Amazon forecasts and supplementary planning recommendations Analyze historical recommendations for accuracy and improve forward forecast Operations Monitor fulfillment to proactively spot data issues Update catalog data to ease fulfillment problems Educate your team on fulfillment practices to improve fulfillment rates International Expansion: Sell on Amazon Globally Promotions/Marketing Update Amazon content to improve search relevance and conversion to sale Execute comprehensive marketing strategy across Amazon promotional tools “Own” critical keywords in search results Add premium content to qualified listings Monitor and update targeting, balance of promotions to maximize ROI Profitability Negotiate with Amazon on COOP terms Improve Amazon pricing strategy over time Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction Monitoring Continuously compare Amazon data to consolidated vendor “Reference Data” Correct data issues on a weekly basis Analyze key metrics to provide high-level feedback Flexibility: What does your company need? Private and Confidential | Fast Track Insights

Contacts Brendan Trickey Sage King Owner brendantrickey@ftinsights.net Vendor Support team@ftinsights.net Private and Confidential | Fast Track Insights