Recent developments and challenges

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Presentation transcript:

Recent developments and challenges Social Media Recent developments and challenges

Strategy and guidelines After 1.5 years still no official approval 1 1

Statistics Twitter; 6500 dutch, 650 english You Tube; 10 movies Linkedin; 357 members Yammer; 50 members Op een doorsnee dag 8500 keer eigen kanaal, 15000 dumpert.nl 2 2

3 Twitter process: From automated to handiwork Tweets throughout the day and in weekend Editors make their own tweets Add hashtags Conclusion: more retweets and more response Op een doorsnee dag 8500 keer eigen kanaal, 15000 dumpert.nl 3 3

4 Tooling Tweetdeck; free, one account manager Mediafunnel; 1 dollar/month/user, 14 account managers with 2 publishers Op een doorsnee dag 8500 keer eigen kanaal, 15000 dumpert.nl 4 4

5 Webcare Mediafunnel as tool, 2 fte Knowledge group with government institutions Op een doorsnee dag 8500 keer eigen kanaal, 15000 dumpert.nl 5 5

Other internal developments Group for labor market developments Group for knowledge and innovations Group for data collections Statistical departments Op een doorsnee dag 8500 keer eigen kanaal, 15000 dumpert.nl 6 6

Social Media Workshops Social media for beginners How to use social in the labor market What to do and what not to do Masterclass social media Op een doorsnee dag 8500 keer eigen kanaal, 15000 dumpert.nl 7 7

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