ÚSTÍ REGION CZECH REPUBLIC PP6 Steering Committee Meeting 25/5/2011 Opole, PL

Product - Traces of Mines Two study routes crossing the area impacted by mining Bílina study route Tušimice study route Visit of „Podkrušnohorské technical muzeum“

Target group Experts, universities, high schools Families with children Sportsmen – bicycling on part of the route is possible

Study routes will inform the visitor on the process of mining - Bílina Mine

Visit of „Podkrušnohorské technical museum“ is included in both study routes

Study routes will show the visitor the recultivated and revitalised areas – Radovesice dump area after recultivation

Bílina Mine – the impressive view of the open pit is included into the study route

Training of the staff of cooperating Info 8

Product Promotion Market Analysis Ways of distribution and promotion stated Logo designed

Promotion Cooperation with Info centes – Ledvice and Chomutov, Info centres in cooperating municipalities, Severočeské doly a.s. The product will be promoted in the framework of the Destination Krušnohoří Gate to Bohemia

Logo of the product

The designed Study routes will be promoted through the international association „Vital Villages“ on web – sites and in conferences and events

Target of the Pilot Action Contribution to the change of the image of the region Closer and improved cooperation among regional stakeholders Support of tourism development in the Region – establishment of destination managements

Ústí Region is not only the area affected by mining activities and the energy power production, but also the landscape with beautiful nature and number of historical monuments. .

„Landscape under Change“ Focus on the future development of the territory Contribution to the change of the image of the region Follows the basic regional document „Updated development strategy of Ústí Region“

Ústí Region in cooperation with the company Severočeské doly a. s Ústí Region in cooperation with the company Severočeské doly a.s. and the municipalities involved in pilot project realisation is going to realise the project „Traces of Mines“, and to contribute in this way to the change of the image of the Region

Ústí Region, CZ Ivana Poláková Jaroslava Kuszniruková Iva Šašková