Viewer Profile: WABC M-F 7-8PM New York Adults: Total 18.5 Index Total 18.5 Index Demographics: Food & Beverage: 26.9 145 Drank Ocean Spray3 15.7 144 Black/African American 23.2 126 Drank Diet Sierra Mist3 13.3 126 Own & live in co-op Ate at Red Lobster4 12.7 120 Travel & Activities: Automotive: Stayed at a Quality Inn1 28.1 152 Last domestic vehicle bought new/leased: Mid-size 13.6 129 Attended a country music concert1 27.4 148 Last vehicle bought new/leased: Buick 13.4 Used Norwegian Cruise Lines2 27.4 148 Miscellaneous: 124 Visited Alaska2 27.2 147 Group/individual insurance: United Healthcare 13.0 127 Visited Bermuda2 23.1 125 Use North Fork Bank 17.4 166 Visited the Virgin Islands2 22.8 123 Used full service stockbroker1 14.0 133 Attended a symphony concert, opera, etc.1 22.4 121 Own a powerboat 13.7 130 % of total adults* (orange bar) or target adults (red bars) who watched WABC M-F 7-8PM in the past week How to read: 18.5% of total adults in N.Y. watched WABC M-F 7-8PM. 26.9% of adults in N.Y. who are Black/African-American watched WABC M-F 7-8PM. Therefore, adults in N.Y. who are Black/African-American are 45% more likely to watch WABC M-F 7-8PM than the average adult in N.Y. 1In the past year 2In the past 3 years 3In the past 7 days 4In the past month Dept. Store Automotive Soft Drink Beer QSR WABC 7-8PM brand profile: Highest indexing brands among those ranked in the top half for usage. © 2007 Scarborough Research Corp. (New York Release 2 Report)