Fast Track Insights Weekly Summary September 10th - September 16th Cyclone Bicycle Supply Prepared on September 21st 2017 Powered by RETAIL DATA PARTNERS Powered by RETAIL DATA PARTNERS Private and Confidential | Fast Track Insights

A Data-Driven Approach ACTIVITY AMAZON ORDERS AMAZON SALES FAST TRACK AMS CHARGEBACKS CATEGORY PERFORMANCE BRAND PERFORMANCE INDIVIDUAL PRODUCT PERFORMANCE Private and Confidential | Fast Track Insights

Activity Summary Private and Confidential | Fast Track Insights

Catalog Maintenance Updates Activity # POs not accepted Partial Case Purchase Orders Missing Images Unowned ASINs Replen Codes Mismatched ASINs Missing from Cost Spreadsheet Vendor Code Missing from Cost Spreadsheet UPCs Missing from Cost Spreadsheet Model #s Missing from Cost Spreadsheet Name Mismatches UPC Mismatches Brand Name Mismatches Brand Code Mismatches Mfg Model/Catalog # Mismatches GL Mismatches Category Mismatches Subcategory Mismatches ITK Mismatches Mismatched Parent ASINs Merging Submissions Manufacturer Mismatches Missing Product Detail Private and Confidential | Fast Track Insights

Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate Fulfillment Rate Private and Confidential | Fast Track Insights

Amazon Sales Shipped COGS Shipped SKUs Average Sales Price Inventory Weeks of Cover Private and Confidential | Fast Track Insights

Fast Track Fast Track Replenishable Out of Stock Non-Replenishable Out of Stock Lost Buy Box Private and Confidential | Fast Track Insights

AMS Sales Spend Average Cost of Sale Conversion Rate Private and Confidential | Fast Track Insights

Chargebacks Oversized Carton Unfilled by cancel date ASN - On-Time Non-Compliance PO On-Time Accuracy Private and Confidential | Fast Track Insights

Category Activity Category Shipped COGS September 10th - September 16th Change over last week 9000 Cycling - 9130 Bike Locks $40,341.66 $8,285.01 9000 Cycling - 9204 Drivetrain and Accessories $26,208.99 $1,147.82 9000 Cycling - 9107 Tires $18,458.38 $83.18 9000 Cycling - 9100 Accessories $15,388.09 $-1,291.14 9000 Cycling - 9208 Handlebars- Stems- and Seatposts $11,403.41 $-33.55 9000 Cycling - 9206 Brake Parts and Accessories $9,186.77 $705.12 UNKNOWN - UNKNOWN $5,034.83 $-363.48 9900 Uncategorized - 9999 Uncategorized $4,606.44 $4,382.44 9000 Cycling - 9114 Wire Bead Tires $3,209.74 $-776.22 9000 Cycling - 9108 Tubes $2,792.30 $97.97 9000 Cycling - 9103 Bike Cleaners and Lubes $1,906.02 $-56.86 9000 Cycling - 9106 Wheels $1,633.36 $556.64 9000 Cycling - 9111 Pedals $1,517.97 $231.27 9000 Cycling - 9112 Suspension $1,373.98 $676.33 9000 Cycling - 9102 Tools $1,133.19 $-464.74 Private and Confidential | Fast Track Insights

Brand Activity Brand Shipped COGS September 10th - September 16th Change over last week Kryptonite (KRYA0) $44,170.99 $12,881.45 SRAM (SRAM0) $32,945.11 $758.40 Maxxis (MAXAP) $10,498.13 $-987.20 UNKNO $9,705.25 $-1,006.75 Race Face (RACA7) $7,310.50 $-58.38 SCHWALBE (SCHAW) $6,796.54 $-116.98 Cane Creek (CANDE) $3,650.42 $499.77 Kool Stop (KOOAF) $2,732.50 $-585.96 Avid (AVID0) $2,043.28 $352.57 Sta Tru (STAJU) $1,901.28 $452.59 RockShox (ROCCM) $1,503.08 $664.50 ProGold (PROJV) $1,491.97 $104.81 WALE8 $1,143.55 $504.26 Race Face (RACBD) $1,076.13 $-10.20 Truvativ (TRUCD) $1,060.27 $-648.74 Private and Confidential | Fast Track Insights

Top Products Parent Products Individual Products Product Shipped COGS Change over last week Kryptonite Kryptolok Standard Bicycle U-Lock w/4-foot Flex Cable (B074KP7PS7) $20,737.37 $-1,168.12 Kryptonite New York Fahgettaboudit Mini Bicycle U-Lock (B074KLVF6G) $10,010.55 $6,628.38 Kryptonite Evolution Mini-7 Bicycle U-Lock w/ 4-rsquo- KryptoFlex Double Loop C... (B074K6KSY5) $3,922.65 SRAM Supercork Bicycle Bar Tape (B00142MD62) $2,334.54 $-428.83 Maxxis Ardent TR EXO Tire (B00OAWWPCA) $2,236.71 $129.65 DZ Nuts Pro Chamois Cream (B008F9J16M) $1,829.57 $-1,178.53 Maxxis High Roller II Dual Compound EXO Folding Tire (B00GOTWQW6) $1,634.22 $-451.94 Cane Creek 3G Thudbuster Short Travel Seatpost, Black (B003NE5JQA) $1,558.96 $668.76 Kryptonite 785 Keeper Integrated Chain Bicycle Lock, 32-Inch (B00PUCSV7C) $1,552.77 $811.66 Maxxis High Roller II 3C EXO Folding Tire (B00GOTV7SK) $1,396.89 $780.33 Individual Products Product COGS Change Out of Stock Kryptonite KryptoLok Series 2 Bicycle U Lock with 4ft Flex Cable (B005YPK8G2 / LK41051) $20,737.37 $-1,168.12 3.93 % Kryptonite 997986 18mm New York Fahgettaboudit U-Lock,Black Mini (B000OZ9VLU / 134961) $10,010.55 $6,628.38 0.55 % Kryptonite New-U Evolution Mini-7 Bicycle U-Lock w/ 4-rsquo- KryptoFlex Double ... (B06XZT8KZ1 / 002079) $3,922.65 0.02 % SRAM Supercork Bicycle Bar Tape (Black) (B00142FFCG / 00.7915.017.000) $2,187.80 $-162.25 0.25 % DZNuts Pro Chamois Cream, 4 ounce,120ml (B001C6DIF0 / 095.011.11000) $1,829.57 $-1,178.53 1.56 % Maxxis Ardent Single Compound EXO Tubeless Ready Folding Tire, 29-Inch x 2.... (B00EEEBO2G / TB96734100) $1,462.89 $-450.12 0.21 % Maxxis EXO 3C Triple Compound Minion DHF Folding Tire, 27.5 x 2.3-Inch (B00EEEBM4G / TB85925100) $1,327.74 $-88.45 1.03 % SRAM XG-1199 XX1 Cassette (B009F92AVO / 155261) $1,234.16 $252.56 0.00 % SRAM PG1070 11-36T 10 Speed Cassette (B008JHQNDE / 150068) $1,066.20 $113.00 Cane Creek 3G Thudbuster Short Travel Seatpost, 27.2, Black (B002CVBJDM / ST4272K) $1,003.31 $113.11 0.72 % Private and Confidential | Fast Track Insights

Increasing Products Increasing Parent Products Shipped COGS Change over last week Kryptonite New York Fahgettaboudit Mini Bicycle U-Lock (B074KLVF6G) $10,010.55 $6,628.38 Kryptonite Evolution Mini-7 Bicycle U-Lock w/ 4-rsquo- KryptoFlex Double Loop C... (B074K6KSY5) $3,922.65 SRAM Omnium Track Bicycle Crankset w/GXP Cups (B00GSLQ9SM) $1,324.27 $893.65 Kryptonite 785 Keeper Integrated Chain Bicycle Lock, 32-Inch (B00PUCSV7C) $1,552.77 $811.66 Maxxis High Roller II 3C EXO Folding Tire (B00GOTV7SK) $1,396.89 $780.33 SRAM Force 22 Hydraulic Disc Brake (B00NBLB4VY) $754.56 Cane Creek 3G Thudbuster Short Travel Seatpost, Black (B003NE5JQA) $1,558.96 $668.76 SRAM XX1 Eagle 12-Speed GXP Direct Mount Crankset (B01I1XJXFU) $654.86 Kryptonite Evolution Mini-5 Bicycle U-Lock with Transit FlexFrame Bracket (... (B074KLNDV1) $791.03 $600.74 SRAM XG-1099 XX Cassette (B008NZH72I) $472.06 Increasing Individual Products Product COGS Change Out of Stock Kryptonite 997986 18mm New York Fahgettaboudit U-Lock,Black Mini (B000OZ9VLU / 134961) $10,010.55 $6,628.38 0.55 % Kryptonite New-U Evolution Mini-7 Bicycle U-Lock w/ 4-rsquo- KryptoFlex Double ... (B06XZT8KZ1 / 002079) $3,922.65 0.02 % Kryptonite Kryptolok Combo Standard Bicycle U-Lock,4-quot-x8-quot- (B000LPHO2Q / 123189) $831.67 $808.56 1.25 % Kryptonite Keeper Integrated Chain Bicycle Lock, Black, 32-Inch (B005YPK7V8 / 152080) $913.64 $773.08 0.70 % RockShox Pike RCT3 Dual Position Air 160 Suspension Bicycle Fork with Crown... (B00V8RTVNG / 00.4019.231.009) $684.98 12.05 % Maxxis High Roller II 3C EXO Folding Tire, 27.5-Inch x 2.4-Inch (B00DD6UBO8 / TB85915500) $781.62 $638.22 0.00 % Maxxis EXO Double Compound Ardent Folding Tire, 27.5 x 2.4-Inch (B00EEEBMVY / TB85967100) $581.41 $501.72 71.33 % FSA K-Force Light 386 EVO Carbon Crankset Black/Gray Logo, 175mm 34/50 (B00IR2VE9O / K-Force Light 386 EVO) $476.28 5.56 % SRAM XX GXP 166 Q-Factor - No Cups - Crankset (175 42-28T) (B002SR00V2 / 145384) $452.76 SRAM GXP 167.5mm 48T Black Omnium Track Crankset w/BB (B005541A8C / 00.6115.606.070) $441.17 Private and Confidential | Fast Track Insights

Decreasing Products Decreasing Parent Products Shipped COGS Change over last week DZ Nuts Pro Chamois Cream (B008F9J16M) $1,829.57 $-1,178.53 Kryptonite Kryptolok Standard Bicycle U-Lock w/4-foot Flex Cable (B074KP7PS7) $20,737.37 $-1,168.12 RockShox Pike RCT3 Solo Air 130 Fork - 27.5in (B013IJSEIO) $0.00 $-635.61 SRAM XG-1295 12-Speed Cassette (B01IDGK7DM) $754.53 $-503.02 SRAM X01 GXP 1X11-Speed 175 94BCD with 32T Direct Mount Ring without BB (B0127E4AXO) $-479.61 Kryptonite New York Fahgettaboudit Chain and New York Disc Lock (1415), 14m... (B073W8N26F) $191.24 $-456.59 Maxxis High Roller II Dual Compound EXO Folding Tire (B00GOTWQW6) $1,634.22 $-451.94 Kenda Smoke Type K816 Bicycle Tire - 26 x 2.1 (B00IEVR4TC) $141.95 $-450.90 Race Face 104mm Single Chain Ring (B00DBRV9EK) $1,228.82 $-436.27 SRAM Supercork Bicycle Bar Tape (B00142MD62) $2,334.54 $-428.83 Decreasing Individual Products Product COGS Change Out of Stock DZNuts Pro Chamois Cream, 4 ounce,120ml (B001C6DIF0 / 095.011.11000) $1,829.57 $-1,178.53 1.56 % Kryptonite KryptoLok Series 2 Bicycle U Lock with 4ft Flex Cable (B005YPK8G2 / LK41051) $20,737.37 $-1,168.12 3.93 % RockShox Pike RCT3 Solo Air 130 Suspension Bicycle Fork, 27.5-quot- (B00V8SGHVY / 00.4019.230.000) $0.00 $-635.61 26.93 % Mirrycle MTB Bar End Mountain Bicycle Mirror (B0009R96YK / MI0001) $180.02 $-601.79 61.45 % Race Face 104mm Single Chain Ring, Black, 32T 9/10/11 Speed (B00D3FG5EY / RRSNNW104X32BLK) $49.90 $-598.80 21.64 % Kool Stop Tire Bead Jack (B001AYML7K / KS-TJ) $275.18 $-565.45 0.25 % Truvativ X.0 BB30 2X10 Speed 175 Silver 42-28T Crankset (No BB) (B00553ZF5M / 00.6115.538.030) $-540.92 0.00 % SRAM Eagle XG-1295 12-speed MTB Cassette 10-50T Black (B01DUSCXQW / 00.2418.071.000) $754.53 $-503.02 Maxxis High Roller II Dual Compound EXO Folding Tire, 29-Inch x 2.3-Inch (B00DPVCQUS / TB96769000) $712.69 $-487.63 1.31 % Kryptonite 999492 Black 14mm x 60-quot- (1415) New York Fahgettaboudit Chain and... (B001SMUB7G / 999492) $101.94 $-458.63 0.21 % Private and Confidential | Fast Track Insights

Appendix Private and Confidential | Fast Track Insights

Services Review Using a Data-Driven Strategy Catalog Data Quality Compare Amazon data sources and purchase orders to identify and set up missing catalog items Continuously compare replenishment codes to all available data sources to maintain fidelity Create new listings for missing items and set up new products in advance of line changes Scrape Amazon content to detect and correct changes in variations or suppressed products Detect and consolidate duplicate listings Forecasting Provide digestible format of Amazon forecasts and supplementary planning recommendations Analyze historical recommendations for accuracy and improve forward forecast Operations Monitor fulfillment to proactively spot data issues Update catalog data to ease fulfillment problems Educate your team on fulfillment practices to improve fulfillment rates International Expansion: Sell on Amazon Globally Promotions/Marketing Update Amazon content to improve search relevance and conversion to sale Execute comprehensive marketing strategy across Amazon promotional tools “Own” critical keywords in search results Add premium content to qualified listings Monitor and update targeting, balance of promotions to maximize ROI Profitability Negotiate with Amazon on COOP terms Improve Amazon pricing strategy over time Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction Monitoring Continuously compare Amazon data to consolidated vendor “Reference Data” Correct data issues on a weekly basis Analyze key metrics to provide high-level feedback Flexibility: What does your company need? Private and Confidential | Fast Track Insights

Contacts Brendan Trickey Sage King Owner brendantrickey@ftinsights.net Vendor Support team@ftinsights.net Private and Confidential | Fast Track Insights